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ShipCalm

Marketing Manager with 3PL Experience

ShipCalm, San Francisco, CA, US, 94124

Duration: Full Time

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Job Description:

Summary


As a Marketing Manager at ShipCalm, you will play a pivotal role in driving our marketing initiatives and strategies to attract and convert potential clients.



ShipCalm is a leading third-party operations company committed to delivering seamless and innovative logistics solutions to businesses worldwide.



Role Accountability & Functions



  • Manage relationships with third-party agencies.

  • Optimize lead generation.

  • Ensure brand consistency.

  • Key Performance Indicators (KPIs)

  • Cost Per MQL (Marketing Qualified Lead)

  • Cost Per SQL (Sales Qualified Lead)

  • MQL to SQL Conversion Rate

  • Customer Acquisition Cost



Essential Duties & Responsibilities



  • Oversee relationships with third-party agencies and service providers, including paid media, SEO, PR, web development, and radio.

  • Enhance the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) by improving the quality of MQLs.

  • Collaborate with the growth team to refine ShipCalm's Ideal Customer Profile (ICP) and design marketing campaigns targeting the ICP.

  • Manage the marketing budget to support all initiatives while optimizing the cost per lead.

  • Act as a project manager for various marketing activities, including social media (paid & organic), SEM (paid & organic), email marketing, offline and virtual events, content creation, website management, and more.

  • Research and understand ShipCalm's customer markets and segments.

  • Coordinate tracking, attribution, analytics, and data integrations to support a robust sales and marketing engine

  • Maximize the number of Sales Qualified Leads attributable to marketing activities.

  • Maintain data integrity in all marketing databases.

  • Ensure adherence to brand guidelines for all marketing efforts, including partner initiatives and product-related efforts.

  • Develop collateral to support sales, onboarding, human resources, and leadership teams.

  • Test new marketing initiatives by defining minimum viable test budgets, durations, and success criteria.

  • Maintain ongoing performance metrics for all marketing activities.

  • Report to work in a regular and timely manner.



Knowledge, Skills, and Abilities



  • Experience level: A minimum of four (4) years of experience in a Marketing Manager position or similar, with experience in the Logistics or Supply Chain industry highly preferred.

  • Education level: A bachelors degree in Marketing, or equivalent experience, required.

  • Demonstrated success in B2B marketing, preferably with service-based ongoing retainer businesses.

  • Proficiency in HubSpot or related CRM tools.

  • Experience overseeing web development, landing page development, email marketing, social media, video production, and various marketing channels, both technical and non-technical.

  • Strong design sensibility and ability to collaborate with designers, using tools like Photoshop, Illustrator, and Figma.

  • Experience setting up marketing automations and data infrastructure for ongoing marketing operations.

  • Knowledge of account-based marketing strategies.

  • Familiarity with Meta Ads and Google Ads.

  • Ability to prioritize a variety of tasks in a manner that enables timely completion.



Physical, Mental, and Environmental Demands



  • Working in a seated or standing position up to and exceeding eight (8) hours per day.

  • Using a calculator, mouse, and keyboard and viewing computer screens.

  • Using a telephone or virtual telephone via PC.



Schedule and Location



  • Schedule: This is a full-time position scheduled to work Monday-Friday, 8am-4pm in either Pacific or Eastern time, subject to change by business demands.

  • Location: This is a remote-based position, but occasional travel may be required. Work must be performed in either California or Indiana.



Compensation



  • Salary: $75,000/annual to $100,00 annual, depending on experience.

  • Medical, Dental, Vision, 401(k), Life, Accident, EAP, PTO, Holidays, Sick Time



ShipCalm participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.


Required

    Preferred