Scorpion Therapeutics
Senior Product Marketing Manager
Scorpion Therapeutics, California, Missouri, United States, 65018
Role Summary
Senior Product Marketing Manager for the instrument focused portfolio at Bio-Techne. Responsible for leading global marketing efforts for the ImmunoAssay portfolio, developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines. Remote opportunity. Responsibilities
Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives. Craft compelling value propositions, competitive positioning, and messaging frameworks. Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments. Lead the development and execution of strategic multi-channel integrated marketing plans to acquire, engage, retain, and grow customers. Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities. Translate customer needs into actionable insights that inform product and marketing decisions. Serve as the global product and market expert with deep knowledge of trends, dynamics, and competitive landscape. Lead campaigns for new product launches and demand generation initiatives with regional teams. Collaborate with digital marketing, brand, and marcom teams for seamless program execution. Partner with R&D and product management to guide new product development and lifecycle management. Collaborate with product management and scientific applications teams to develop high-value content (testimonials, seminars, webinars, posters, sales tools). Develop and deliver product launch toolkits with messaging and training for commercial teams. Create content across the marketing funnel and deploy via multiple channels aligned with customer journeys. Maintain KPI dashboards, analyze pipeline and demand generation trends, and adjust tactics to maximize performance. Manage marketing budgets and optimize promotional mix for ROI. Qualifications
Bachelor’s degree in Biology, Biochemistry or related; advanced degree or MBA preferred. 10 years in the life sciences industry with at least 5 years in product marketing. Experience in immunoassay product marketing; clinical or pre-clinical sector experience highly desirable. Skills
Ability to articulate the value of Bio-Techne products to life science researchers. Ability to synthesize insights across customers, competitors, and markets to inform campaigns. Experience in multi-channel, customer-centric marketing programs and lead generation. Strong collaboration in fast-growing, cross-functional environments. Excellent communication, presentation, interpersonal, and relationship-building skills. Education
Bachelor’s degree in Biology, Biochemistry or related; advanced degree or MBA preferred.
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Senior Product Marketing Manager for the instrument focused portfolio at Bio-Techne. Responsible for leading global marketing efforts for the ImmunoAssay portfolio, developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines. Remote opportunity. Responsibilities
Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives. Craft compelling value propositions, competitive positioning, and messaging frameworks. Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments. Lead the development and execution of strategic multi-channel integrated marketing plans to acquire, engage, retain, and grow customers. Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities. Translate customer needs into actionable insights that inform product and marketing decisions. Serve as the global product and market expert with deep knowledge of trends, dynamics, and competitive landscape. Lead campaigns for new product launches and demand generation initiatives with regional teams. Collaborate with digital marketing, brand, and marcom teams for seamless program execution. Partner with R&D and product management to guide new product development and lifecycle management. Collaborate with product management and scientific applications teams to develop high-value content (testimonials, seminars, webinars, posters, sales tools). Develop and deliver product launch toolkits with messaging and training for commercial teams. Create content across the marketing funnel and deploy via multiple channels aligned with customer journeys. Maintain KPI dashboards, analyze pipeline and demand generation trends, and adjust tactics to maximize performance. Manage marketing budgets and optimize promotional mix for ROI. Qualifications
Bachelor’s degree in Biology, Biochemistry or related; advanced degree or MBA preferred. 10 years in the life sciences industry with at least 5 years in product marketing. Experience in immunoassay product marketing; clinical or pre-clinical sector experience highly desirable. Skills
Ability to articulate the value of Bio-Techne products to life science researchers. Ability to synthesize insights across customers, competitors, and markets to inform campaigns. Experience in multi-channel, customer-centric marketing programs and lead generation. Strong collaboration in fast-growing, cross-functional environments. Excellent communication, presentation, interpersonal, and relationship-building skills. Education
Bachelor’s degree in Biology, Biochemistry or related; advanced degree or MBA preferred.
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