Getclera
About this role
We’re looking for a performance marketing leader to own and scale Novig’s paid acquisition efforts. This role will drive strategy, execution, and optimization of campaigns across Meta, Google, TikTok, Reddit, X, and beyond—fueling the growth of new products and markets. You’ll shape how Novig goes to market, experiment aggressively, and set the standard for channel excellence. Other facts
Meta, Google, TikTok, Reddit, X About Novig
At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable. Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the exploitative and unprofitable betting model of traditional sportsbooks. They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience. As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology. Technology We’re building the first high-frequency sports prediction trading platform. Stack: mobile app in React Native; backend exchange and trading components in Java; database layer in PostgreSQL, Mongo, S3. We’re a nimble team of researchers, engineers, statisticians, and other flavors of nerd who want to tackle some of the most challenging open-ended problems at the intersection of sports, game theory, and technology. If you enjoy solving hard interdisciplinary problems, then you’ll enjoy working at Novig. Design, launch, and optimize campaigns across Meta, Google, Reddit, X and TikTok, with a primary focus on scaling new business lines. Lead full-funnel experimentation, developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers. Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights. Oversee campaign execution—setup, pacing, monitoring, and troubleshooting—to maximize efficiency, CPA, and ROAS. Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and impact. Build robust tracking and attribution systems, addressing signal loss and measurement rigor. Share strategic recommendations, testing roadmaps, and performance insights with leadership. Stay ahead of platform updates, algorithm changes, and emerging ad tech. Document learnings and best practices to drive continuous improvement. Ready to join Novig?
Take the next step in your career journey
#J-18808-Ljbffr
We’re looking for a performance marketing leader to own and scale Novig’s paid acquisition efforts. This role will drive strategy, execution, and optimization of campaigns across Meta, Google, TikTok, Reddit, X, and beyond—fueling the growth of new products and markets. You’ll shape how Novig goes to market, experiment aggressively, and set the standard for channel excellence. Other facts
Meta, Google, TikTok, Reddit, X About Novig
At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable. Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the exploitative and unprofitable betting model of traditional sportsbooks. They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience. As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology. Technology We’re building the first high-frequency sports prediction trading platform. Stack: mobile app in React Native; backend exchange and trading components in Java; database layer in PostgreSQL, Mongo, S3. We’re a nimble team of researchers, engineers, statisticians, and other flavors of nerd who want to tackle some of the most challenging open-ended problems at the intersection of sports, game theory, and technology. If you enjoy solving hard interdisciplinary problems, then you’ll enjoy working at Novig. Design, launch, and optimize campaigns across Meta, Google, Reddit, X and TikTok, with a primary focus on scaling new business lines. Lead full-funnel experimentation, developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers. Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights. Oversee campaign execution—setup, pacing, monitoring, and troubleshooting—to maximize efficiency, CPA, and ROAS. Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and impact. Build robust tracking and attribution systems, addressing signal loss and measurement rigor. Share strategic recommendations, testing roadmaps, and performance insights with leadership. Stay ahead of platform updates, algorithm changes, and emerging ad tech. Document learnings and best practices to drive continuous improvement. Ready to join Novig?
Take the next step in your career journey
#J-18808-Ljbffr