The ServiceMaster Company, LLC
Franchise Marketing Specialist
The ServiceMaster Company, LLC, Lansing, Michigan, United States, 48900
Description
We Play to WinTogether. ServiceMaster Brands is building a future fueled by empowered teams and bold ideas. Were on a path to double our size, and that takes courage, creativity, and relentless drive. If youre ready to lead change and help franchisees succeed, this is your moment. Join us and be part of something extraordinary. Join Our Team as a Franchise Marketing Specialist
Were looking for a dynamic
Franchise Marketing Support Specialist
to help drive local and national marketing success across our
TWO MEN AND A JUNK TRUCK
franchise network. This role blends hands?on strategy, franchisee support, and brand marketing leadershipperfect for someone who thrives in a fast-paced, collaborative environment and wants to make a measurable impact. Perks & Benefits That Support You Medical, Dental, and Vision insurance starting the first day of the month after youre hired Competitive 401(k) match to help you invest in your future Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate Were committed to your development with career advancement and professional growth
Compensation Details
The salary range for this position is $50,000-$60K annually. What Youll Do
Develop and execute franchise marketing strategies
across TV, radio, digital, OTT, social media, grassroots, billboards, and B2B channels, ensuring alignment with brand standards. Support franchisees
through onboarding and ongoing operations by analyzing metrics, reviewing marketing plans/budgets, monitoring competitors, and guiding use of tools (CMS, SOCi, Google Business Profile, The Hub). Partner with franchisees
to build market-specific strategies that drive lead generation, track campaign effectiveness, and provide actionable performance insights. Serve as the primary marketing contact , collaborating with internal teams, addressing franchise needs, and ensuring timely responses and support. Deliver training and education
through virtual and in?person sessions, equipping franchisees with marketing tactics, program utilization, and execution best practices. Manage brand marketing initiatives , including promotional strategies, National Ad Fund campaigns, creative approvals, and vendor collaborations. Oversee key brand programs and campaigns
such as Awards in Excellence (AIE) and Healing Through Hauls, ensuring proper training, collateral, execution, and reporting. Lead customer engagement efforts
via HubSpot-driven email campaigns, blogs, promotional messaging, and franchise newsletters, while staying current on industry trends.
What Youll Bring
Communication & leadership : Strong ability to coach, train, negotiate, build consensus, and provide service?focused support to franchisees and internal teams. Marketing expertise : Solid understanding of marketing theory, brand awareness, lead generation, and tailoring strategies to specific markets. Digital proficiency : Skilled across social and digital platforms (Facebook, Instagram, X, Pinterest, TikTok, PPC, SEO, OTT) with experience in grassroots franchise marketing. Analytical strengths : Highly detail?oriented, able to interpret data, identify problems proactively, and deliver actionable recommendations with accuracy. Project & systems management : Proven ability to manage multiple tasks and deadlines, utilize CMS platforms, and demonstrate proficiency in Microsoft Office (Word, Excel, PowerPoint). Adaptability & professionalism : Positive, solutions-focused attitude with resilience under pressure, eagerness to exceed expectations, and commitment to continuous learning.
Work Location
This is a hybrid position based out of our TWO MEN AND A JUNK TRUCK Corporate Office in Lansing, MI. Our typical hybrid schedule consists of 2 days in the office and 3 days remote. About SMB
ServiceMaster Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under seven trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore, ServiceMaster Clean, Merry Maids, TWO MEN AND A TRUCK, TWO MEN AND A JUNK TRUCK, Aftermath Services, and Indoor Science. TWO MEN AND A JUNK TRUCK make conquering clutter easy with professionally trained crews committed to high standards. Our goal is to give you moremore space, more joy, and more peace of mindwhile you do less. Equal Opportunity Employer
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws. Accessibility & Accommodations
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at weacknowledge@servicemaster.com. Pre?Employment Screening
Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations. California Applicants
Background checks are required, and qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Privacy Policy
https://www.servicemaster.com/california-applicant-privacy-notice/ #J-18808-Ljbffr
We Play to WinTogether. ServiceMaster Brands is building a future fueled by empowered teams and bold ideas. Were on a path to double our size, and that takes courage, creativity, and relentless drive. If youre ready to lead change and help franchisees succeed, this is your moment. Join us and be part of something extraordinary. Join Our Team as a Franchise Marketing Specialist
Were looking for a dynamic
Franchise Marketing Support Specialist
to help drive local and national marketing success across our
TWO MEN AND A JUNK TRUCK
franchise network. This role blends hands?on strategy, franchisee support, and brand marketing leadershipperfect for someone who thrives in a fast-paced, collaborative environment and wants to make a measurable impact. Perks & Benefits That Support You Medical, Dental, and Vision insurance starting the first day of the month after youre hired Competitive 401(k) match to help you invest in your future Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate Were committed to your development with career advancement and professional growth
Compensation Details
The salary range for this position is $50,000-$60K annually. What Youll Do
Develop and execute franchise marketing strategies
across TV, radio, digital, OTT, social media, grassroots, billboards, and B2B channels, ensuring alignment with brand standards. Support franchisees
through onboarding and ongoing operations by analyzing metrics, reviewing marketing plans/budgets, monitoring competitors, and guiding use of tools (CMS, SOCi, Google Business Profile, The Hub). Partner with franchisees
to build market-specific strategies that drive lead generation, track campaign effectiveness, and provide actionable performance insights. Serve as the primary marketing contact , collaborating with internal teams, addressing franchise needs, and ensuring timely responses and support. Deliver training and education
through virtual and in?person sessions, equipping franchisees with marketing tactics, program utilization, and execution best practices. Manage brand marketing initiatives , including promotional strategies, National Ad Fund campaigns, creative approvals, and vendor collaborations. Oversee key brand programs and campaigns
such as Awards in Excellence (AIE) and Healing Through Hauls, ensuring proper training, collateral, execution, and reporting. Lead customer engagement efforts
via HubSpot-driven email campaigns, blogs, promotional messaging, and franchise newsletters, while staying current on industry trends.
What Youll Bring
Communication & leadership : Strong ability to coach, train, negotiate, build consensus, and provide service?focused support to franchisees and internal teams. Marketing expertise : Solid understanding of marketing theory, brand awareness, lead generation, and tailoring strategies to specific markets. Digital proficiency : Skilled across social and digital platforms (Facebook, Instagram, X, Pinterest, TikTok, PPC, SEO, OTT) with experience in grassroots franchise marketing. Analytical strengths : Highly detail?oriented, able to interpret data, identify problems proactively, and deliver actionable recommendations with accuracy. Project & systems management : Proven ability to manage multiple tasks and deadlines, utilize CMS platforms, and demonstrate proficiency in Microsoft Office (Word, Excel, PowerPoint). Adaptability & professionalism : Positive, solutions-focused attitude with resilience under pressure, eagerness to exceed expectations, and commitment to continuous learning.
Work Location
This is a hybrid position based out of our TWO MEN AND A JUNK TRUCK Corporate Office in Lansing, MI. Our typical hybrid schedule consists of 2 days in the office and 3 days remote. About SMB
ServiceMaster Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under seven trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore, ServiceMaster Clean, Merry Maids, TWO MEN AND A TRUCK, TWO MEN AND A JUNK TRUCK, Aftermath Services, and Indoor Science. TWO MEN AND A JUNK TRUCK make conquering clutter easy with professionally trained crews committed to high standards. Our goal is to give you moremore space, more joy, and more peace of mindwhile you do less. Equal Opportunity Employer
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws. Accessibility & Accommodations
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at weacknowledge@servicemaster.com. Pre?Employment Screening
Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations. California Applicants
Background checks are required, and qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Privacy Policy
https://www.servicemaster.com/california-applicant-privacy-notice/ #J-18808-Ljbffr