Marketing Manager – Middle

*|* Marketing Manager – Middle# Marketing Manager – Middlehot vacancy## Overview:SOFTSWISS is hiring a hands-on Middle Marketing Manager, ready to take full ownership of the Special Projects. This role combines working with ambassadors, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy.## Purpose of the role:You will be responsible for driving end-to-end marketing execution across special projects, shaping our brand’s visibility and growth in local markets. This role blends strategy and hands-on delivery — from content and campaigns to PR, events, and ambassador management — giving you full ownership of initiatives that expand our reach, strengthen reputation, and create meaningful audience engagement.## Key responsibilities:* Plan and execute the marketing strategy and annual promotion roadmap for local projects.* Contributing to the development of the marketing strategy and its day-to-day execution.* Preparing content: posts, video scripts, presentations, newsletters.* Plan and execute digital and social marketing campaigns.* SMM support: planning, publishing, audience engagement.* Working with internal and external designers, copywriters, and contractors. Source, brief, and coordinate freelancers and external agencies.* Lead PR activities: press releases, public announcements, events.* Drive initiatives that strengthen brand visibility.* Track and analyze campaign performance metrics, brand awareness and reputation metrics.* Research competitors, industry trends, best practices.* Own and manage the marketing budget across activities and channels.* Work with Brand Ambassadors.* Building warm, trusting relationships and maintaining regular communication.* Monitoring content quality and brand compliance.* Developing an activity plan, cross-team management and planning.* Tracking KPIs, analysing campaign results and improving processes.* Preparing reports.## Required Experience:* 5+ years of experience in marketing.* **Advanced Russian and English.*** Proven success in developing and executing marketing strategies.* Strong copywriting and content creation skills.* Strong project management and multitasking abilities.* Strong understanding of Digital Marketing tools.* A proactive, ownership-driven mindset with a focus on problem-solving.What we offer:- Comprehensive Mental Health Programme

- Private insurance (depending on contract type)

- Paid gym memberships

- Free English lessons (online)

- +1 day off per calendar year

- Referral program rewards

- Upskilling, internal workshops, and participation in professional conferences and corporate events #J-18808-Ljbffr