Vice President, Brand (Fashion) Job at Edelman in New York

Join to apply for the Vice President, Brand (Fashion) role at Edelman

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

Edelman Brand has helped evolve, promote, and protect some of the world’s most iconic and celebrated brands. We are looking for a Vice President to join our Integrated Brand Team, with a high focus on consumer and business media relations across both national and local outlets, influencer engagement, integrated creative concepting, digital integration (social, paid, analytics), project management, and collaboration with other Edelman specialties.

We're looking for someone with experience in the fashion sector who is highly proficient and enthusiastic about integrated strategy. You should be an earned media guru with existing connections in the fashion space; a collaborative leader; strong writer; trend spotter; and creative brainstormer who isn’t afraid to ask questions, share opinions, and pushback when needed.

Responsibilities

• Play a major role in driving the research, planning, and development and execution of comprehensive integrated communications campaigns, with a focus on landing headline leading earned coverage.
• Make sure the team's work is earned-worthy at the core.
• Work with Edelman’s specialists as part of integrated team.
• Manage integrated global campaigns that target a typical integrated project lifecycle to include discovery, influencer, strategy, creative, execution, launch and post-launch reporting & maintenance phases.
• Manage day-to-day client budget issues to resolution.
• Manage the process of developing client scope of work documents, with support from finance and project management.
• Demonstrate expert strategic counsel in the development of media relations strategies, including creating and driving outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, and training of spokespersons on speeches and presentations and growth of contact network.
• Demonstrate proficiency in writing skills to craft internal and client correspondence, communications plans, press materials, new business proposals, etc.
• Serve as inter‑agency lead contact, working with other agencies and partners on behalf of client, when appropriate.
• Oversee quality and operational performance of accounts, ensuring work quality and deadline adherence, including overseeing junior staff’s work products to ensure quality and consistency.
• Contribute to new business process, including identifying new business opportunities, idea contribution, research, and proposal preparation.
• Participate in cross‑practice and cross‑geographical teams to provide clients and prospects with the most compelling team and proposal.
• Manage team's performance as it relates to client service and quality control, recommending appropriate tactics to clients and internal team leads on project implementation.

Basic Qualifications

• At least eight years of relevant professional experience in public relations.
• A bachelor’s degree or equivalent work experience.

Preferred Qualifications

• Past agency experience.
• Knowledge of the fashion industry, including strong existing relationships with top fashion outlets and reporters.
• A passion for and knowledge of fashion including one, if not several, of our client’s priority product categories: watches, jewelry, handbags, sneakers and apparel.
• Working experience developing and driving comprehensive and sophisticated media strategies, partnering with key subject matter experts across Social Strategy, Integrated Strategy, Influencer, & Creative teams to drive projects forward.
• Understand how to work with Project Management as a fundamental partner to execute integrated campaign plans.
• Demonstrated experience managing clients, including serving as day‑to‑day client, counseling clients on strategy, and pushing back when needed.
• Proven ability to manage large projects on one or more sizable accounts.
• Have managed teams, with ability to delegate tactical assignments and accurately judge and edit the work of others.
• Able to oversee budgets and staffing.
• Experience collaborating across disciplines and geographies.
• Comfortable with tight timelines.
• A comprehensive understanding of your clients’ businesses and their missions, as well as their key stakeholders, and ability to impart this knowledge to account team members.
• Familiar with best practice communications tactics and public relations tools.
• Excellent written and verbal communications skills.
• Keep a pulse on media and pop culture trends and news.

Salary & Benefits

$95,000-$165,000 per year. Additional rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. Other rewards may include medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programming.

Equal Opportunity Employment

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

Job Information

Seniority level: Executive
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Public Relations and Communications Services