Head of Marketing - Retail Food & Beverage - Onsite

Head of Marketing - Retail Food & Beverage - Onsite Head of Marketing – Retail & Hospitality | Fast-Growing Premium Food & Beverage Brand

Career Staffing Talent (CST)

has partnered with a fast-growing, premium European food & beverage brand to recruit a

Head of Marketing

for its expanding U.S. business. The company is now scaling rapidly across the U.S.—and this role is central to shaping the brand’s next chapter.

Reporting directly to the U.S. CEO, this executive will lead brand strategy, digital marketing, loyalty, category management, and retail activation across all channels. It’s a rare opportunity for a

hands-on, entrepreneurial marketing leader

who thrives in high-growth environments and wants to directly influence a beloved consumer brand.

Ideal background:

Retail marketing, hospitality marketing, food & beverage, consumer-facing omnichannel brands, or anyone with deep experience driving traffic, loyalty, and in-store sales. This role is especially well suited for candidates who have led marketing for

coffee, QSR, fast casual, restaurants, retail chains, or experiential brands .

What Makes This Role Unique

This is a

build-and-scale

leadership role—perfect for someone who loves rolling up their sleeves while still thinking strategically. You’ll own the full marketing ecosystem: digital, social, loyalty, retail activation, category management, campaign development, and customer insights.

The company is

entrepreneurial, founder-led, and family-owned , offering autonomy, creativity, and the ability to directly shape growth initiatives.

Key Responsibilities

Lead the development of the overall marketing strategy, annual calendar, and seasonal campaigns

Develop hero F&B product campaigns in collaboration with culinary teams

Drive brand awareness through in-store POS, paid media, social media, and integrated marketing activities

Create and execute social media strategy, including content generation, paid campaigns, and monthly reporting

Own and optimize the loyalty app strategy to increase engagement, repeat visits, and customer retention

Oversee performance marketing, analytics, and ROI measurement

Retail, Category Management & CPG Growth

Manage category strategy and optimize F&B product range for sales lift

Drive sales of CPG products across in-store, online shop, and external channel partnerships

Manage delivery and catering partners, including promotional planning

Develop localized store-level sales plans to increase foot traffic and unit performance

Conduct customer insight research (surveys, customer panels, in-store interviews)

Track industry trends, competitive activity, and digital/CRM best practices

Qualifications

Bachelor’s degree in Marketing, Business, or related field

8+ years of marketing experience, including at least 4 years in digital or loyalty program management

Strong background in social media audience growth and brand awareness

Experience managing loyalty programs with measurable sales impact

Skilled in digital platforms (Meta, Braze, Power BI), analytics, and data-driven decision-making

Excellent leadership, communication, and project management abilities

Entrepreneurial mindset—comfortable in small teams, fast-paced environments, and “roll-up-your-sleeves” execution

Preferred Experience (Highly Valued)

Retail or hospitality experience—ideal for this role

Experience working with food development and category management

Hands‑on experience with loyalty platform and app management

Experience selling CPG products in multi‑channel environments

Retail & hospitality talent will thrive in this role. Candidates from coffee, QSR, restaurants, boutique retail, or experiential brands are especially encouraged to apply.

What’s In It For You

Strategic leadership role reporting directly to the U.S. CEO

Influence a major international brand’s U.S. expansion

Fast-moving entrepreneurial culture with the stability of an established global brand

High ownership, high visibility, and the ability to shape brand direction in a growing market

Confidential Inquiry

If you’re a marketing leader with

retail, hospitality, or consumer brand experience —and you want to make a major impact in a fast-growing, premium coffee brand—this role offers a rare and exciting opportunity.

All inquiries will be handled with

strict confidentiality .

Seniority level Executive

Employment type Full-time

Job function Marketing and Sales

Industries Food and Beverage Services, Advertising Services, and Marketing Services

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