TCL
Position Overview:
TCL Design Innovation Center (DIC) is seeking a passionate and forward-thinking
Design Strategist
to join our growing team. This role is instrumental in shaping the next-generation lifestyle experiences across TCLs diverse consumer electronics portfolio. As part of the Design Strategy team, you will bridge
American lifestyle trends
with
global design innovation , identifying near- and long-term opportunities informed by lifestyle insights, cultural shifts, and technology trends. You will partner closely with cross-functional teams to translate insights into actionable product strategies and compelling narratives. Fluency in both
Mandarin and English
is essential for effective collaboration with global and local teams.
Key Responsibilities: 1.Opportunity Framing & Concept Design: Research and analyze emerging lifestyle, mobility, and technology trends to identify opportunity areas. Visualize future scenarios through concept sketches, design storyboards, and narrative-driven prototypes. Translate complex research insights into clear, intuitive, and inspiring design directions. 2.Strategic Communication & Product Design Execution: Develop impactful pitch decks and visual narratives for internal stakeholders and client presentations. Support cross-functional documentation such as solution maps, concept briefs, and specifications to guide HQ product design roadmaps. Explore design collaboration opportunities with Silicon Valley companies and American start-ups. 3.Cross-Team Collaboration & Marcom Design Integration: Partner with Business Unit (BU) Product and local marketing teams to ensure key product messaging and Key Selling Points (KSPs) are reflected in Key Visuals (KV) design and Marcom outputs. Propose and manage concept designs while liaising with design vendors to develop physical and digital showcases for major trade fairs (e.g., CES Las Vegas) and client demos. Support local Go-To-Market (GTM) initiatives through retail space design, in-store audits, and store visits to collect market insights, collaborating closely with HQ Visual Design and GTM teams.
Candidate Profile: Were seeking a
design thinker with a strong storytelling mindset
and a deep curiosity for
AI-driven ,
lifestyle-led consumer electronics innovation . You bring: 08 years of experience
in design strategy, industrial design, or innovation consulting, with exposure to consumer electronics, home appliances, or smartphones. Strong visual storytelling and ideation skillsfrom quick sketches to polished customer-facing outputsusing
Adobe Creative Suite, PowerPoint/Keynote, and AI-based tools
(e.g., MidJourney, DALLE). Experience with
3D modeling software
(e.g., Blender, KeyShot) is a plus. Bilingual proficiency (Mandarin & English)
and ability to navigate cross-cultural, cross-time-zone collaboration. A self-starter with strategic thinking, business awareness, and cultural sensitivity. Comfort working in ambiguity and the agility to pivot between
big-picture strategy
and
detailed execution . Proven ability to manage cross-functional projects, working seamlessly with internal teams and external partners.
Design Strategist
to join our growing team. This role is instrumental in shaping the next-generation lifestyle experiences across TCLs diverse consumer electronics portfolio. As part of the Design Strategy team, you will bridge
American lifestyle trends
with
global design innovation , identifying near- and long-term opportunities informed by lifestyle insights, cultural shifts, and technology trends. You will partner closely with cross-functional teams to translate insights into actionable product strategies and compelling narratives. Fluency in both
Mandarin and English
is essential for effective collaboration with global and local teams.
Key Responsibilities: 1.Opportunity Framing & Concept Design: Research and analyze emerging lifestyle, mobility, and technology trends to identify opportunity areas. Visualize future scenarios through concept sketches, design storyboards, and narrative-driven prototypes. Translate complex research insights into clear, intuitive, and inspiring design directions. 2.Strategic Communication & Product Design Execution: Develop impactful pitch decks and visual narratives for internal stakeholders and client presentations. Support cross-functional documentation such as solution maps, concept briefs, and specifications to guide HQ product design roadmaps. Explore design collaboration opportunities with Silicon Valley companies and American start-ups. 3.Cross-Team Collaboration & Marcom Design Integration: Partner with Business Unit (BU) Product and local marketing teams to ensure key product messaging and Key Selling Points (KSPs) are reflected in Key Visuals (KV) design and Marcom outputs. Propose and manage concept designs while liaising with design vendors to develop physical and digital showcases for major trade fairs (e.g., CES Las Vegas) and client demos. Support local Go-To-Market (GTM) initiatives through retail space design, in-store audits, and store visits to collect market insights, collaborating closely with HQ Visual Design and GTM teams.
Candidate Profile: Were seeking a
design thinker with a strong storytelling mindset
and a deep curiosity for
AI-driven ,
lifestyle-led consumer electronics innovation . You bring: 08 years of experience
in design strategy, industrial design, or innovation consulting, with exposure to consumer electronics, home appliances, or smartphones. Strong visual storytelling and ideation skillsfrom quick sketches to polished customer-facing outputsusing
Adobe Creative Suite, PowerPoint/Keynote, and AI-based tools
(e.g., MidJourney, DALLE). Experience with
3D modeling software
(e.g., Blender, KeyShot) is a plus. Bilingual proficiency (Mandarin & English)
and ability to navigate cross-cultural, cross-time-zone collaboration. A self-starter with strategic thinking, business awareness, and cultural sensitivity. Comfort working in ambiguity and the agility to pivot between
big-picture strategy
and
detailed execution . Proven ability to manage cross-functional projects, working seamlessly with internal teams and external partners.