TruGuard is hiring: Social Media Manager - Video Content Specialist in Charlotte

About the Role We're seeking a creative and technically skilled Social Media Manager to join our growing marketing team. This role focuses primarily on video content creation while managing our broader social media presence and content strategy across multiple home improvement and retail industry brands. Key Responsibilities Video Content Creation Plan, shoot, and edit engaging short-form videos for Facebook, Instagram, TikTok, and LinkedIn Develop storyboards and shot lists for planned content Maintain consistent brand voice and visual identity across video content Operate professional video equipment and editing software Collaborate with team members to capture behind-the-scenes content and company culture Social Media Management Plan and publish across all platforms Monitor and optimize content performance Stay current with social media trends and platform updates Analyze metrics and adjust strategy based on performance data Engage with audience comments and messages Outreach and build affiliate and influencer relationships via social Maintain content calendar across all social channels Content Support Assist in writing and editing blog posts Draft email newsletter content Adapt existing content for social media use Collaborate with marketing team on content strategy Qualifications 1-3 years of experience in social media management or digital content creation Proven track record of creating successful video content for social platforms Strong portfolio demonstrating videography and editing skills Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) Experience with social media management tools Understanding of social media algorithms and best practices Excellent written and verbal communication skills Technical Skills Video production equipment operation Video editing and post-production Social media management platforms Basic graphic design skills Content Management Systems (CMS) Analytics tools Preferred Qualifications Bachelor's degree in Marketing, Communications, Film, or related field Experience with email marketing platforms Photography skills Experience with SEO best practices Personal Qualities Creative storyteller with an eye for trends Self‑motivated and able to work independently Adaptable to platform changes and emerging technologies Strong project management and organizational skills Detail‑oriented with ability to maintain brand consistency Collaborative team player Physical Requirements Ability to operate video equipment May require occasional lifting of equipment up to 25 lbs Travel to job sites to capture content Perks & Benefits Competitive salary Medical benefits Flexible work environment Fun, creative team culture Sound like you? Drop your resume and portfolio to jplassman@truguardconstruction.com. Let’s create something amazing together. #J-18808-Ljbffr