SalaryGuide
Responsibilities
Own Apono’s narrative and full-funnel, persona-based messaging. Turn messaging into campaign themes; guide top–bottom funnel GTM across all channels; align with Sales/SDRs. Create full-funnel and technical content (ebooks, blogs, briefs, web copy) and narrative frameworks. Shape integrated GTM campaigns, ICPs, hooks, and event/webinar storytelling; ensure consistent message flow. Lead launch strategy, messaging, assets, activation, and demos. Build decks, one-pagers, battlecards, and talk tracks; support outbound and improve deal velocity. Maintain competitive landscape and develop positioning, win themes, and objections. Shape Apono’s POV and support PR, exec comms, and analyst relations. Requirements
6–9+ years in product marketing, content marketing, or security GTM roles Cybersecurity or cloud-native background (IAM, PAM, CIEM, CSPM, DevOps tools) Strong technical aptitude—would be comfortable explaining JIT/JEP, identity, cloud, AI agents and related tech/security concepts Proven experience writing thought leadership, campaign themes, TOFU/MOFU content, and product collateral such as datasheets, customer case studies and videos Experience guiding demand-gen programs to enable revenue outcomes Strong collaboration with sales, pre-sales, PM, and growth teams Ability to operate in a fast-changing, growing Series B startup environment Ability to demo and tell a story to influence the audience (customers, analysts, media) Strong appreciation for using Generative AI tools such as Claude or ChatGPT to assist in the writing process Preferred
Experience in PAM/JIT, identity security, CIEM, or access governance Understanding of machine/service account discovery, agent identity, and AI agent security issues Experience leading competitive teardown initiatives Previous collaboration with analysts (Gartner, Forrester, KuppingerCole, CSA) Benefits #J-18808-Ljbffr
Own Apono’s narrative and full-funnel, persona-based messaging. Turn messaging into campaign themes; guide top–bottom funnel GTM across all channels; align with Sales/SDRs. Create full-funnel and technical content (ebooks, blogs, briefs, web copy) and narrative frameworks. Shape integrated GTM campaigns, ICPs, hooks, and event/webinar storytelling; ensure consistent message flow. Lead launch strategy, messaging, assets, activation, and demos. Build decks, one-pagers, battlecards, and talk tracks; support outbound and improve deal velocity. Maintain competitive landscape and develop positioning, win themes, and objections. Shape Apono’s POV and support PR, exec comms, and analyst relations. Requirements
6–9+ years in product marketing, content marketing, or security GTM roles Cybersecurity or cloud-native background (IAM, PAM, CIEM, CSPM, DevOps tools) Strong technical aptitude—would be comfortable explaining JIT/JEP, identity, cloud, AI agents and related tech/security concepts Proven experience writing thought leadership, campaign themes, TOFU/MOFU content, and product collateral such as datasheets, customer case studies and videos Experience guiding demand-gen programs to enable revenue outcomes Strong collaboration with sales, pre-sales, PM, and growth teams Ability to operate in a fast-changing, growing Series B startup environment Ability to demo and tell a story to influence the audience (customers, analysts, media) Strong appreciation for using Generative AI tools such as Claude or ChatGPT to assist in the writing process Preferred
Experience in PAM/JIT, identity security, CIEM, or access governance Understanding of machine/service account discovery, agent identity, and AI agent security issues Experience leading competitive teardown initiatives Previous collaboration with analysts (Gartner, Forrester, KuppingerCole, CSA) Benefits #J-18808-Ljbffr