The JOY FM
Description
About Us Charisma Media is a thriving and profitable multimedia company with a global mission: to inspire people to experience the power of the Holy Spirit and change their world. Every product we create and every project we launch is aimed at transforming lives and bringing eternal impact. We’re looking for passionate, mission‑minded professionals who share our beliefs and values to join our team. If you’re seeking more than just a job, and want to make a difference while working in a supportive, faith‑driven environment, we encourage you to apply.
Our Core Beliefs & Values
We will honor God in all we do, embracing the Bible as our standard.
We will be a unifying agent among denominations, racial, ethnic and cultural groups within the body of Christ.
We will provide leadership by example on standards of integrity in business relationships and activities.
We will be a healthy business that will grow and is profitable.
We will provide our people an opportunity for professional and personal growth, expecting them to be loyal to the Company and diligent in their jobs.
We will go the second mile and demonstrate a can‑do attitude in our relationships with customers, authors, suppliers and one another.
POSITION SUMMARY The Digital Marketing Manager will lead the strategy, execution, and optimization of digital campaigns to promote Charisma Media’s books, authors and brand across digital channels and combines technical marketing expertise with a passion for ministry and publishing. This role is hands‑on and strategic and supports the growth of our ecommerce sales, author reach, and digital engagement. Please note that this position requires on‑site work at our Lake Mary, Florida office, so we are only seeking candidates who are local or able to work in‑person full‑time.
KEY RESPONSIBILITIES
Campaign Strategy & Execution: Develop and execute full‑funnel digital marketing campaigns to support book launches and evergreen promotions; manage paid advertising across Meta, Google, Amazon, YouTube, and TikTok platforms; create and monitor campaign calendars in alignment with release schedules and seasonal priorities; collaborate with authors and internal stakeholders to build compelling campaigns that reflect both audience insight and spiritual impact.
Email & Content Marketing: Oversee email marketing strategy including automation, segmentation, and list growth; write or manage production of email copy, landing page content, and social media assets; coordinate the creation of digital assets with the creative team to maintain brand consistency.
Analytics & Optimization: Track and report on KPIs such as CTR, conversion rate, ROAS, and CAC; use tools like Google Analytics and Meta Pixel, to optimize campaign performance; conduct A/B tests to improve audience targeting, copy effectiveness, and creative assets.
Author & Influencer Support: Work with authors and ministry partners to maximize exposure and impact for new releases; provide toolkits, content, and consultation to empower author marketing efforts.
Website & Ecommerce Integration: Coordinate updates to product pages and campaign landing pages in Shopify or retail partners; monitor SEO performance, recommend improvements, and ensure strong UX for book buyers.
QUALIFICATIONS ualifications 3–5+ years of experience in digital marketing, ideally in publishing, ecommerce, or ministry-related organizations; demonstrated proficiency with Google Ads, Meta Business Manager, Mailchimp/Klaviyo, Shopify/WordPress; strong copywriting and content planning skills for Christian audiences; data‑driven mindset with ability to interpret marketing analytics and performance reports; strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously; personal alignment with Charisma Media’s faith‑based mission and values; familiarity with Christian audiences, influencers, and ministries; prior experience managing book or product launches; knowledge of CRM platforms and marketing automation systems; understanding of online sales funnels and lead generation strategies; excellent written and verbal communication skills in English.
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Our Core Beliefs & Values
We will honor God in all we do, embracing the Bible as our standard.
We will be a unifying agent among denominations, racial, ethnic and cultural groups within the body of Christ.
We will provide leadership by example on standards of integrity in business relationships and activities.
We will be a healthy business that will grow and is profitable.
We will provide our people an opportunity for professional and personal growth, expecting them to be loyal to the Company and diligent in their jobs.
We will go the second mile and demonstrate a can‑do attitude in our relationships with customers, authors, suppliers and one another.
POSITION SUMMARY The Digital Marketing Manager will lead the strategy, execution, and optimization of digital campaigns to promote Charisma Media’s books, authors and brand across digital channels and combines technical marketing expertise with a passion for ministry and publishing. This role is hands‑on and strategic and supports the growth of our ecommerce sales, author reach, and digital engagement. Please note that this position requires on‑site work at our Lake Mary, Florida office, so we are only seeking candidates who are local or able to work in‑person full‑time.
KEY RESPONSIBILITIES
Campaign Strategy & Execution: Develop and execute full‑funnel digital marketing campaigns to support book launches and evergreen promotions; manage paid advertising across Meta, Google, Amazon, YouTube, and TikTok platforms; create and monitor campaign calendars in alignment with release schedules and seasonal priorities; collaborate with authors and internal stakeholders to build compelling campaigns that reflect both audience insight and spiritual impact.
Email & Content Marketing: Oversee email marketing strategy including automation, segmentation, and list growth; write or manage production of email copy, landing page content, and social media assets; coordinate the creation of digital assets with the creative team to maintain brand consistency.
Analytics & Optimization: Track and report on KPIs such as CTR, conversion rate, ROAS, and CAC; use tools like Google Analytics and Meta Pixel, to optimize campaign performance; conduct A/B tests to improve audience targeting, copy effectiveness, and creative assets.
Author & Influencer Support: Work with authors and ministry partners to maximize exposure and impact for new releases; provide toolkits, content, and consultation to empower author marketing efforts.
Website & Ecommerce Integration: Coordinate updates to product pages and campaign landing pages in Shopify or retail partners; monitor SEO performance, recommend improvements, and ensure strong UX for book buyers.
QUALIFICATIONS ualifications 3–5+ years of experience in digital marketing, ideally in publishing, ecommerce, or ministry-related organizations; demonstrated proficiency with Google Ads, Meta Business Manager, Mailchimp/Klaviyo, Shopify/WordPress; strong copywriting and content planning skills for Christian audiences; data‑driven mindset with ability to interpret marketing analytics and performance reports; strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously; personal alignment with Charisma Media’s faith‑based mission and values; familiarity with Christian audiences, influencers, and ministries; prior experience managing book or product launches; knowledge of CRM platforms and marketing automation systems; understanding of online sales funnels and lead generation strategies; excellent written and verbal communication skills in English.
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