Vanliner Insurance Company
Job Overview
Join to apply for the Marketing Representative role at Vanliner Insurance Company.
Headquartered in Richfield, Ohio, Vanliner Insurance Company is a member of Great American Insurance Group. For over 30 years, Vanliner has grown to become the country’s top insurance provider for the moving and storage, parcel and home delivery industries. Our mission since day one has been to provide first‑class insurance products and unparalleled customer service to all of our customers. Our success is driven by the expertise, innovation and commitment to customer service that our employees provide. If you are ready to join an engaging and driven team such as ours, we would love to hear from you!
Essential Job Functions & Responsibilities
Conduct market research and network to identify trends, customer needs, and competitive landscape.
Collaborate with management and internal resources to create and execute marketing campaigns across various channels, including digital, print, and social media.
Engage with existing and prospective new customers and brokers to build relationships to achieve the targeted profit goals of the division.
Promote the Company’s brand at events, trade shows, and through ongoing broker and client engagement via digital platforms to increase brand visibility and recognition.
Serve as a liaison between brokers and internal leadership while ensuring timely delivery of renewal documentation and account servicing materials.
Create compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
Monitor and analyze the performance of marketing activities and campaigns, including tracking statistics on prospect lists, hit ratios, business retention and new business production.
Support underwriting in fact gathering, underwriting, and pricing of renewals.
Prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business.
Promote additional coverage/programs to existing accounts.
Achieve premium development and retention/persistence goals.
Assist with coordinating/transferring books of business and ongoing contract management.
Perform other duties as assigned.
Job Requirements
Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field or equivalent experience.
Experience: Minimum of 6 months of experience in a marketing role, preferably within a similar industry. May require insurance licensure or FINRA Series 6 depending on product line.
Scope of Job/Qualifications: Performs work under moderate supervision and technical direction. Familiar with marketing principles and practices. Works on assignments of low to moderate technical complexity. Excellent written and verbal communication skills. Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools. Creative mindset with the ability to think outside the box. Strong analytical skills and attention to detail. May be required to have full comprehension of systems to answer questions and train agents. Uses communication skills to build excellent customer relationships and to provide opportunities for marketing products and services. May require day and overnight travel (10–20%) to visit agents, brokers, or clients. Position prospects and solicits new agents or clients; typically has no or limited underwriting authority.
Company Vanliner Insurance Company
Benefits Compensation varies by role, position level, and location. Individual pay is influenced by skills, education, training, certifications, experience, and the role’s scope and complexity, along with business needs.
We offer a competitive Total Rewards package, including medical, dental, and vision plans starting on day one, PTO, paid holidays, commuter benefits, an employee stock purchase plan, education reimbursement, paid parental leave/adoption assistance, and a 401(k) plan with company match. These benefits are available to eligible full‑time and part‑time employees. Your recruiter can provide more details about our total rewards and specific compensation ranges during the hiring process.
Seniority Level
Entry level
Employment Type
Full‑time
Job Function
Marketing and Sales
Insurance
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Headquartered in Richfield, Ohio, Vanliner Insurance Company is a member of Great American Insurance Group. For over 30 years, Vanliner has grown to become the country’s top insurance provider for the moving and storage, parcel and home delivery industries. Our mission since day one has been to provide first‑class insurance products and unparalleled customer service to all of our customers. Our success is driven by the expertise, innovation and commitment to customer service that our employees provide. If you are ready to join an engaging and driven team such as ours, we would love to hear from you!
Essential Job Functions & Responsibilities
Conduct market research and network to identify trends, customer needs, and competitive landscape.
Collaborate with management and internal resources to create and execute marketing campaigns across various channels, including digital, print, and social media.
Engage with existing and prospective new customers and brokers to build relationships to achieve the targeted profit goals of the division.
Promote the Company’s brand at events, trade shows, and through ongoing broker and client engagement via digital platforms to increase brand visibility and recognition.
Serve as a liaison between brokers and internal leadership while ensuring timely delivery of renewal documentation and account servicing materials.
Create compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
Monitor and analyze the performance of marketing activities and campaigns, including tracking statistics on prospect lists, hit ratios, business retention and new business production.
Support underwriting in fact gathering, underwriting, and pricing of renewals.
Prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business.
Promote additional coverage/programs to existing accounts.
Achieve premium development and retention/persistence goals.
Assist with coordinating/transferring books of business and ongoing contract management.
Perform other duties as assigned.
Job Requirements
Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field or equivalent experience.
Experience: Minimum of 6 months of experience in a marketing role, preferably within a similar industry. May require insurance licensure or FINRA Series 6 depending on product line.
Scope of Job/Qualifications: Performs work under moderate supervision and technical direction. Familiar with marketing principles and practices. Works on assignments of low to moderate technical complexity. Excellent written and verbal communication skills. Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools. Creative mindset with the ability to think outside the box. Strong analytical skills and attention to detail. May be required to have full comprehension of systems to answer questions and train agents. Uses communication skills to build excellent customer relationships and to provide opportunities for marketing products and services. May require day and overnight travel (10–20%) to visit agents, brokers, or clients. Position prospects and solicits new agents or clients; typically has no or limited underwriting authority.
Company Vanliner Insurance Company
Benefits Compensation varies by role, position level, and location. Individual pay is influenced by skills, education, training, certifications, experience, and the role’s scope and complexity, along with business needs.
We offer a competitive Total Rewards package, including medical, dental, and vision plans starting on day one, PTO, paid holidays, commuter benefits, an employee stock purchase plan, education reimbursement, paid parental leave/adoption assistance, and a 401(k) plan with company match. These benefits are available to eligible full‑time and part‑time employees. Your recruiter can provide more details about our total rewards and specific compensation ranges during the hiring process.
Seniority Level
Entry level
Employment Type
Full‑time
Job Function
Marketing and Sales
Insurance
#J-18808-Ljbffr