Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team

Gilead Sciences is seeking a Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team to spearhead the development and execution of immersive digital campaigns that engage consumers, patients, and healthcare professionals.

Key Responsibilities

• Develop and execute digital strategies aligned with brand objectives and business goals.
• Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms.
• Design personalized content strategies to enhance engagement for HCPs and patients.
• Embed digital best practices and innovation into brand planning, leveraging success across the organization.
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools).
• Identify opportunities for digital health innovation and emerging technologies.
• Collaborate with media partners and internal teams to optimize activations and audience targeting.
• Provide strategic guidance on digital operations, capability development, and process optimization.
• Ensure regulatory alignment and compliance across all digital initiatives.
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans.

Basic Qualifications

• Bachelor’s Degree and 12 years of experience.
• Masters’ Degree and 10 years of experience.
• Ph.D. and 8 years of experience.

Preferred Qualifications

• 8+ years in digital strategy or omnichannel marketing, with agency experience a plus.
• Expertise in digital planning, media activation, performance measurement & optimization.
• Skilled in audience planning and activation using 1P and 3P datasets.
• Proven ability to develop personalized content strategies across channels.
• Experience in customer journey mapping and CRM/web journey design.
• Ability to build strong stakeholder relationships and foster cross‑functional collaboration.
• Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.
• Biotech/pharma experience preferred, across broad and rare therapeutic areas.
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics).
• Analytical mindset with data‑driven decision‑making experience.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Ability to travel 20–30%.

Performance Indicators

• ROI/RX Lift on digital marketing initiatives.
• Engagement and conversion rates across channels.
• Adoption of personalized content strategies.
• Effectiveness of CX journey mapping and pain point resolution.
• Cross‑functional alignment and stakeholder satisfaction.

Location & Relocation

The preferred work location is Foster City, CA with Parsippany, NJ as an alternative. Relocation assistance is not available for this role.

Compensation & Benefits

The salary range for this position is: $226,185.00 – $292,710.00. Compensation is based on experience, qualifications, and geographic location. Additional compensation may include a discretionary annual bonus, discretionary stock‑based long‑term incentives, paid time off, and a comprehensive benefits package, including company‑sponsored medical, dental, vision, and life insurance plans.

Equal Employment Opportunity Statement

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non‑job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance. For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster. NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law. Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team. Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion. Please apply via the Internal Career Opportunities portal in Workday.

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