Company Description
Upgrow is an ROI‑driven digital marketing agency specializing in data‑based strategies and innovative technology to deliver measurable results. We provide a range of services including SEO, SEM, social media marketing, web design, email marketing, and lead generation to create customized, conversion‑optimized digital marketing solutions. Our expertise involves leveraging advanced marketing technology to scale campaigns, perform aggressive testing and optimization, and identify growth opportunities. Dedicated to acquisition marketing, Upgrow partners with brands to transform how they connect with their target audience and achieve growth goals. Our focus is on efficiency, strategy, and impactful online growth solutions.
Role Description
This is a full‑time hybrid role for a Paid Media Director based in San Diego, CA, with flexibility to work from home part‑time. The Paid Media Director will oversee and develop comprehensive paid media strategies, including media planning, digital advertising campaigns, and platform management. Responsibilities include managing budgets, optimizing campaigns for ROI, analyzing performance metrics, collaborating with cross‑functional teams, and supervising a team of paid media specialists. This role requires leadership in identifying new media opportunities and staying ahead of digital trends to ensure optimal campaign performance and client satisfaction.
Qualifications
- Proficiency in Media Planning, Media Strategy, and New Media to develop and execute successful advertising campaigns
- Experience with Digital Media and Digital Marketing, including budget management, performance analysis, and optimization
- Strong analytical and data‑driven decision‑making skills
- Leadership experience with the ability to manage and mentor a team effectively
- Excellent communication and collaboration skills to work with clients and cross‑functional teams
- Up‑to‑date knowledge of digital advertising trends and emerging channels
- Bachelor's degree in Marketing, Advertising, Business, or a related field
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Advertising Services
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