Head of Global Paid Search-SEM Job at SolarWinds in Austin

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world‑class solutions in a fast‑paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

About SolarWinds

At SolarWinds, we empower tech pros to manage, optimize, and secure complex IT environments. We’re undergoing an exciting transformation, aligning performance marketing, organic search, and AI‑powered automation under a unified Total Search strategy. This role is critical to advancing our next‑gen vision of visibility, measurement, and revenue contribution.

Role Overview

We are seeking a forward‑thinking Head of Global Paid Search- SEM who thrives at the intersection of AI‑enhanced Paid Search and Organic Search Intelligence. You will drive unified global performance across Google Ads, Bing Ads, and help coordinate with SEM channels, building scalable strategies that evolve with platform automation, search UX changes, and AI advancements.

You’ll be responsible for both hands‑on execution and strategic leadership, owning cross‑channel performance for Observability, ITSM, and Database product lines across NA, EMEA, and APAC.

Core Responsibilities

• Paid Search (Google Ads + Bing Ads + Search Ads 360)
• Lead execution of high‑budget search campaigns across Google Ads and Bing Ads globally
• Build and optimize campaigns leveraging :
• Enhanced Conversions (Google Ads + Salesforce integration)
• Google AI Overviews : awareness and readiness
• Performance Max and Demand Gen campaign architecture
• Custom and prebuilt Google Ads scripts for automation
• Smart Signals and automated bidding strategies
• Search Ads 360 for campaign governance, budget management, and cross‑channel attribution
• Identify and test new features in Google Ads beta programs
• People management experience : ability to manage an existing team

Organic Search (SEO)

• Partner with the SEO team to align on :
• Keyword targeting across paid and organic (Total Search strategy)
• Google Search Console analysis to inform content and paid keyword prioritization
• Page‑level insights to inform Builder.io campaign landing pages
• Use shared data (e.g., query overlaps, impression share loss) to orchestrate channel synergy

Data, Automation & AI Integration

• Collaborate with Marketing Ops and Analytics to :
• Implement and maintain Enhanced Conversion tracking tied to Salesforce lead lifecycle stages
• Develop dynamic dashboards and reporting frameworks