Love INC
Senior Brand Creator, Culture & Growth Ambassador
SoHo West, New York City | Full-time | In-office We’re building the most loved beverage brand in the world. Be
LOVE™ is building the future of beverages across multiple categories. Founded by
Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia)
and
Leslie Scofield (Toms, Aviator Nation, Summit Series) ,
Be
LOVE™
isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward. We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a team of Senior Brand Creator, Culture & Growth Ambassadors. You’ll be the creative and operational engine of our Influencer/Creator Marketing program—responsible for sourcing, coaching, and managing the talent that will help scale
Be
LOVE™
into a generational beverage brand. From drafting airtight briefs to securing ad authorization and optimizing performance reads, you will be the key operational link between high-quality creator content and measurable business results, fueling our next phase of brand growth. Who You Are
You turn creator chaos into clean, on-time posts. You speak the platform, you think in checklists, and you keep receipts. You balance taste with targets and treat every booking like a mini-launch. You move fast, protect the brand, and make it easy for creators to win with
Be
LOVE™ .
You are the Creator and the Face of the Brand.
You own an active, established channel
and you are skilled at generating viral, native content. You understand hooks and retention because you do it yourself, and you are comfortable being on camera as the
authentic face of
Be
LOVE™
on and off your channels.
You connect people, remember details, and keep the energy warm, organized, and moving. About the Role
Be
LOVE™
is looking for a passionate, results-driven
Senior Brand Creator, Culture & Growth Ambassador
to serve as the
authentic, full-time face of the brand.
This role merges
Brand Ambassadorship, High-Volume Content Creation,
strategic execution, and analytical reporting, working across organic and paid channels to make influencer marketing a key brand and business driver.
The Impact You Will Make
You will work directly with the Senior Creator Program Lead to shape the program's future by focusing on four
core areas: Strategic Growth: Contribute to the master roadmap, playbook, and measurement plan to elevate influencer & creator marketing into a top-tier acquisition and engagement channel for
Be
LOVE™ Creative Excellence: Serve as a primary coach for our creator network, ensuring all content is best-in-class, aligns with brand values, and achieves campaign objectives. Performance Optimization: Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI. Build a community: Help build and nurture a tight-knit ecosystem of creators, ambassadors, and superfans, keeping group chats active, feedback loops alive, and our presence strong online and in IRL. What You’ll Do
Develop briefs and coach creators toward best-in-class content. Review concepts for fit, clarity, and brand safety As the face of the brand, you will own and execute the content strategy for your personal channel(s) (which promote
Be
LOVE™ and our core brand channels; ideate, shoot, edit, and post with clean CTAs Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures Optimize strategy and execution based on learnings Partner closely with Brand, Studio, and Growth teams to leverage creator creators and their content as part of our campaigns & always-on brand moments Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization Continuously research and learn from other successful brands with a strong social media & influencer presence Work with the Senior Creator Program Lead on the master roadmap, playbook, and measurement plan to grow influencer marketing into a key brand and business driver, with measurable impact across reach and impressions, traffic and sales. Help shape and lightly host "micro-moments" with our community (e.g. group chats, small meetups, surprise-and delight drops) that keep creators and fans feeling seen and connected Creator Sourcing & Relationship Building
Source, vet, and maintain a current roster of brand-relevant creators across platforms, ensuring alignment on brand fit, audience quality, and rates Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the
Be
LOVE™
social network Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote
Be
LOVE™
through the influencer and creator network Campaign Management & Logistics
Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance. Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation. Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers. Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement Reporting & Optimization
Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships. Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate). Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting. Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution.
Requirements
What You Bring
Bachelor’s degree in Marketing or a related field 3+ years
in a high-volume content creator or integrated marketing role with hands-on execution. MANDATORY:
Established, Active Creator Presence
with a demonstrable, engaged audience (e.g., 50k+ followers); comfortable on camera and behind the camera;
must share public links and recent performance examples
of your own content. Platform-native fluency across TikTok, Instagram, and YouTube and comfort in each back end Tracker discipline with links, codes, IDs, rights windows, and clean naming FTC disclosure basics and working knowledge of claims safety and platform policies Clear written comms and creator bedside manner that gets to yes without drama Strong organization under weekly keep-pause-scale cadences with Buyers and Performance Curiosity for culture and the ability to spot formats before they peak You are social, outgoing, personable and friendly In your spare time, you always find yourself scouting new people to follow on Instagram or are out and about making new connections with like-minded individuals You celebrate your success, and the success of the team even more Must have strong business acumen and entrepreneurial spirit You’ll Thrive If You…
Love turning a messy DM thread into an on-time post that performs Enjoy making content as much as booking it Can fix a caption, link, or disclosure in minutes, not days Keep calm calendars and cleaner spreadsheets when volume spikes Write briefs creators actually use Spot simple process fixes that speed the whole pipeline Love being “the connector” who remembers who met where, who vibes with who, and how to pull the right people into the same chat or moment. Tech Stack You Might Touch
TikTok Creator Marketplace, Instagram Creator Marketplace, YouTube Studio Google Sheets, Notion, Slack, Airtable GRIN, Captiv8, or impact.com for tracking and payouts UTM builders, link trackers, shared asset drives Frame.io and basic edit tools for cuts and timestamps What Really Matters
On-time creator posts on creator handles with clean links and disclosures Rights and ad authorization secured for boosts with audit-ready records A steady feed of brief-ready creators and formats the team can book fast Weekly inputs that help us decide what to keep, pause, and scale Proof you can move volume without sacrificing brand safety or pace Original content from you that feels like
Be
LOVE
™
and performs Helpful Degrees
Marketing, Communications, Public Relations, Journalism, Media, or related fields welcome—equivalent experience works if your tracker and results tell the story. Benefits
Why
Be
LOVE™
Through our relationship with GivePower, every can of
Be
LOVE
™
sold helps provide 10 people in need with access to safe drinking water for one day. This is hydration that goes beyond function—it’s hydration that gives back. Benefits
Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% match (immediate vesting); life and disability; monthly wellness and connectivity stipends.
SoHo West, New York City | Full-time | In-office We’re building the most loved beverage brand in the world. Be
LOVE™ is building the future of beverages across multiple categories. Founded by
Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia)
and
Leslie Scofield (Toms, Aviator Nation, Summit Series) ,
Be
LOVE™
isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward. We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a team of Senior Brand Creator, Culture & Growth Ambassadors. You’ll be the creative and operational engine of our Influencer/Creator Marketing program—responsible for sourcing, coaching, and managing the talent that will help scale
Be
LOVE™
into a generational beverage brand. From drafting airtight briefs to securing ad authorization and optimizing performance reads, you will be the key operational link between high-quality creator content and measurable business results, fueling our next phase of brand growth. Who You Are
You turn creator chaos into clean, on-time posts. You speak the platform, you think in checklists, and you keep receipts. You balance taste with targets and treat every booking like a mini-launch. You move fast, protect the brand, and make it easy for creators to win with
Be
LOVE™ .
You are the Creator and the Face of the Brand.
You own an active, established channel
and you are skilled at generating viral, native content. You understand hooks and retention because you do it yourself, and you are comfortable being on camera as the
authentic face of
Be
LOVE™
on and off your channels.
You connect people, remember details, and keep the energy warm, organized, and moving. About the Role
Be
LOVE™
is looking for a passionate, results-driven
Senior Brand Creator, Culture & Growth Ambassador
to serve as the
authentic, full-time face of the brand.
This role merges
Brand Ambassadorship, High-Volume Content Creation,
strategic execution, and analytical reporting, working across organic and paid channels to make influencer marketing a key brand and business driver.
The Impact You Will Make
You will work directly with the Senior Creator Program Lead to shape the program's future by focusing on four
core areas: Strategic Growth: Contribute to the master roadmap, playbook, and measurement plan to elevate influencer & creator marketing into a top-tier acquisition and engagement channel for
Be
LOVE™ Creative Excellence: Serve as a primary coach for our creator network, ensuring all content is best-in-class, aligns with brand values, and achieves campaign objectives. Performance Optimization: Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI. Build a community: Help build and nurture a tight-knit ecosystem of creators, ambassadors, and superfans, keeping group chats active, feedback loops alive, and our presence strong online and in IRL. What You’ll Do
Develop briefs and coach creators toward best-in-class content. Review concepts for fit, clarity, and brand safety As the face of the brand, you will own and execute the content strategy for your personal channel(s) (which promote
Be
LOVE™ and our core brand channels; ideate, shoot, edit, and post with clean CTAs Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures Optimize strategy and execution based on learnings Partner closely with Brand, Studio, and Growth teams to leverage creator creators and their content as part of our campaigns & always-on brand moments Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization Continuously research and learn from other successful brands with a strong social media & influencer presence Work with the Senior Creator Program Lead on the master roadmap, playbook, and measurement plan to grow influencer marketing into a key brand and business driver, with measurable impact across reach and impressions, traffic and sales. Help shape and lightly host "micro-moments" with our community (e.g. group chats, small meetups, surprise-and delight drops) that keep creators and fans feeling seen and connected Creator Sourcing & Relationship Building
Source, vet, and maintain a current roster of brand-relevant creators across platforms, ensuring alignment on brand fit, audience quality, and rates Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the
Be
LOVE™
social network Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote
Be
LOVE™
through the influencer and creator network Campaign Management & Logistics
Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance. Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation. Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers. Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement Reporting & Optimization
Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships. Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate). Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting. Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution.
Requirements
What You Bring
Bachelor’s degree in Marketing or a related field 3+ years
in a high-volume content creator or integrated marketing role with hands-on execution. MANDATORY:
Established, Active Creator Presence
with a demonstrable, engaged audience (e.g., 50k+ followers); comfortable on camera and behind the camera;
must share public links and recent performance examples
of your own content. Platform-native fluency across TikTok, Instagram, and YouTube and comfort in each back end Tracker discipline with links, codes, IDs, rights windows, and clean naming FTC disclosure basics and working knowledge of claims safety and platform policies Clear written comms and creator bedside manner that gets to yes without drama Strong organization under weekly keep-pause-scale cadences with Buyers and Performance Curiosity for culture and the ability to spot formats before they peak You are social, outgoing, personable and friendly In your spare time, you always find yourself scouting new people to follow on Instagram or are out and about making new connections with like-minded individuals You celebrate your success, and the success of the team even more Must have strong business acumen and entrepreneurial spirit You’ll Thrive If You…
Love turning a messy DM thread into an on-time post that performs Enjoy making content as much as booking it Can fix a caption, link, or disclosure in minutes, not days Keep calm calendars and cleaner spreadsheets when volume spikes Write briefs creators actually use Spot simple process fixes that speed the whole pipeline Love being “the connector” who remembers who met where, who vibes with who, and how to pull the right people into the same chat or moment. Tech Stack You Might Touch
TikTok Creator Marketplace, Instagram Creator Marketplace, YouTube Studio Google Sheets, Notion, Slack, Airtable GRIN, Captiv8, or impact.com for tracking and payouts UTM builders, link trackers, shared asset drives Frame.io and basic edit tools for cuts and timestamps What Really Matters
On-time creator posts on creator handles with clean links and disclosures Rights and ad authorization secured for boosts with audit-ready records A steady feed of brief-ready creators and formats the team can book fast Weekly inputs that help us decide what to keep, pause, and scale Proof you can move volume without sacrificing brand safety or pace Original content from you that feels like
Be
LOVE
™
and performs Helpful Degrees
Marketing, Communications, Public Relations, Journalism, Media, or related fields welcome—equivalent experience works if your tracker and results tell the story. Benefits
Why
Be
LOVE™
Through our relationship with GivePower, every can of
Be
LOVE
™
sold helps provide 10 people in need with access to safe drinking water for one day. This is hydration that goes beyond function—it’s hydration that gives back. Benefits
Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% match (immediate vesting); life and disability; monthly wellness and connectivity stipends.