SalaryGuide
Responsibilities
Lead Integrated Marketing Projects: Plan, develop, and execute multi-channel marketing campaigns that support strategic objectives and generate measurable results.
Demand Generation: Design and manage lead generation programs to deliver high-quality leads for the sales team across all Warren Rupp brands.
Digital Marketing Expertise: Drive SEO, PPC, and digital engagement strategies to maximize visibility and conversion.
Content Development: Create compelling content for blogs, collateral, videos, and internal/external communications that reinforce brand messaging.
Video & Multimedia Production: Produce and edit high-quality videos for marketing campaigns, training, and digital platforms.
Website & Social Media Management: Oversee all Warren Rupp websites and social channels, ensuring optimization and brand consistency.
Product Launch Support: Collaborate with product teams to develop and execute go-to-market strategies for new product introductions.
Data Analysis & Insights: Monitor campaign performance, conversion rates, and traffic analytics to inform future strategies.
Requirements
Bachelor’s degree in Marketing, Business Administration, or Communications preferred; advanced coursework preferred.
5+ years of progressive marketing experience in B2B or manufacturing environments preferred.
Expertise in digital marketing platforms (HubSpot or similar), Adobe Creative Suite, and video production.
Proven ability to manage complex projects independently and deliver measurable results.
Strong background in content creation including video production, social media management, and analytics-driven decision-making.
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Lead Integrated Marketing Projects: Plan, develop, and execute multi-channel marketing campaigns that support strategic objectives and generate measurable results.
Demand Generation: Design and manage lead generation programs to deliver high-quality leads for the sales team across all Warren Rupp brands.
Digital Marketing Expertise: Drive SEO, PPC, and digital engagement strategies to maximize visibility and conversion.
Content Development: Create compelling content for blogs, collateral, videos, and internal/external communications that reinforce brand messaging.
Video & Multimedia Production: Produce and edit high-quality videos for marketing campaigns, training, and digital platforms.
Website & Social Media Management: Oversee all Warren Rupp websites and social channels, ensuring optimization and brand consistency.
Product Launch Support: Collaborate with product teams to develop and execute go-to-market strategies for new product introductions.
Data Analysis & Insights: Monitor campaign performance, conversion rates, and traffic analytics to inform future strategies.
Requirements
Bachelor’s degree in Marketing, Business Administration, or Communications preferred; advanced coursework preferred.
5+ years of progressive marketing experience in B2B or manufacturing environments preferred.
Expertise in digital marketing platforms (HubSpot or similar), Adobe Creative Suite, and video production.
Proven ability to manage complex projects independently and deliver measurable results.
Strong background in content creation including video production, social media management, and analytics-driven decision-making.
#J-18808-Ljbffr