Senior North America Brand Marketing Strategist

Responsibilities

Refine and evolve the North America Brand Marketing Strategy Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns Lead cross functional partner enrolment, manage key gates, and ensure partnership integrations & partnership-led moments are resourced, planned for and executed Track and manage budgets effectively Work in cross functional partners continue to evolve the efficiency of planning for partnership workstreams Drives leadership across key cross-functional teams to guide strategic vision and remove roadblocks for team Responsible for guiding team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy Builds strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans

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