LaSalle Network is hiring: Director of Content Strategy (New York) in New York

Director of Social/Content Strategy

Online beauty brand in NYC seeks a highly creative leader to shape the brands social vision, elevate storytelling, and build a vibrant global community across Instagram, TikTok, YouTube, Pinterest, and emerging platforms. The role, based in New York Headquarters, requires onsite presence 23 days a week and occasional travel for photo shoots.

What You Will Do

• Lead the brands global social media strategy, defining platform roles, voice, creative direction, and longterm roadmap.
• Manage daily, weekly, and monthly content calendars, balancing proactive storytelling with timely cultural moments.
• Oversee content creation across all platformslofi, hifi, educational, trenddriven, and campaign storytelling.
• Drive community engagement through comments, DMs, stitches, duets, UGC amplification, and realtime conversation building.
• Develop platformnative content ideas, new series, and evolving storytelling formats.
• Write and approve highquality captions, hooks, CTAs, and scripts that reflect the brands warm and playful voice.
• Maintain a roster of creators, editors, and production partners; commission and oversee content production.
• Utilize AI tools for ideation, editing, insights, and workflow optimization.
• Track social performance, lead insights readouts, and implement testandlearn initiatives to improve reach and engagement.
• Manage social content budgets and build efficient workflows across crossfunctional teams.
• Serve as the brands cultural and platform expert, staying ahead of beauty trends, consumer behavior, and algorithm shifts.

What You Bring

• 7+ years leading social media or content strategy for highgrowth consumer brands (beauty industry experience highly preferred).
• Demonstrated success scaling social channels and driving high organic engagement.
• Deep expertise in Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Strong creative instincts and a refined aesthetic eye, with a portfolio of socialfirst work.
• Exceptional copywriting skills with a native understanding of digital tone, hooks, and storytelling.
• Highly attuned to cultural trends, creator ecosystems, and realtime digital behavior.
• Excellent communication, presentation, and crossfunctional leadership skills.
• Experience managing creators, freelancers, and production partners.
• Comfort working in a fastpaced, constantly evolving environment.
• Proficiency with analytics, insights tools, and AIenabled content workflows.

Compensation : $150k annual salary + bonus eligibility

Benefits : Medical, Dental, Vision, 401k, PTO, Summer Fridays, Volunteer Paid Time Off, Fitness Membership eligibility, and more!

If this sounds like the position for you, please apply with your resume and portfolio today!

Missy Stella
Sr. Marketing Recruiter
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.