Blueberry is hiring: Head of Content (Storyteller) (San Francisco) in San Franci

Head of Content (Storyteller)

About Us

Blueberry is building the 1:1 marketer for the worlds most ambitious brands. The way brands engage with customers is fundamentally shifting. In the early days, founders reply to every comment, DM every follower, and know customers by name. But as audiences grow into the hundreds of thousands or millions, that intimacy breaks. Even with social managers, no team can authentically know every follower so brands default to 1:many channels like mass email, SMS, and generic posts. The personal touch disappears.

At Blueberry, were rebuilding that intimacy at scale. Our product performs deep research on social followers, enables brands to authentically engage through personalized DMs, and delivers the perfect offer tailored to each customer at exactly the right moment. What once felt impossible knowing every follower by name and why they care about your brand is now achievable.

In under 3 months, we're live with 10+ brands including several 8- and 9-figure direct-to-consumer (DTC) companies to drive substantial revenue and nurture lasting loyalty.

Were backed by Pear VC (first checks into Doordash, Dropbox, and Gusto) and Founders, Inc.. Now, were hiring the founding team that will scale Blueberry across the worlds largest brands.

The Role

Were hiring a Head of Content to shape how Blueberry shows up to the world. Until now, we as founders have been handson in telling our story publishing thought pieces, sharing customer wins, and building early narratives around personalization and the future of commerce. Its been effective, but its only the beginning.

We believe content is an alpha for GTM. The companies that break out in our category will be the ones with consistent, highquality storytelling that scales not just occasional moments. Thats where you come in.

As our first content leader, youll take whats been started and make it your own: developing a clear, repeatable content engine that balances polish with volume, thought leadership with case studies, and founder voice with brand voice. Your work will set the tone not only for Blueberry, but for how the industry understands this new era of customer engagement.

What Youll Do

• Own Blueberrys narrative define how we talk about personalization, agentic commerce, and the future of brand-to-consumer engagement across all channels.

• Drive growth through storytelling create case studies, thought leadership, and campaigns that directly influence pipeline and deal velocity with global B2C brands.

• Turn customer wins into revenue assets transforming product outcomes into compelling stories that open doors with CMOs and marketing leaders.

• Build the content engine craft stories, videos, blogs, content, cadences, and standards that balance polish with consistency and scale.

• Work shoulder-to-shoulder with founders to scale the content motion weve started and confidently make it your own.

• Play a central role in GTM ensuring content is not only seen, but used by sales, marketing, and customer teams to drive meetings, close deals, and strengthen partnerships.

• Set the foundation for Blueberrys voice establishing the tone, quality bar, and narrative direction that will guide all future content and define how the company is perceived as we scale.

Who You Are

• A storyteller, product marketer, or content marketer with 3+ years of experience.

• You want to tell compelling stories.

• You move fast, take initiative, and care deeply about doing things right.

• You dont just point out problems you roll up your sleeves and solve them.

• You bring a clear point of view on what excellence looks like, while staying collaborative and lowego (this is incredibly important across every team member).

• Youre your own toughest critic and hold yourself to an exceptionally high bar90% isnt good enough.

• Entrepreneurial at heart: you thrive in ambiguity, adapt quickly, and want to shape something from the ground up.

• You want to win.

• You want to work with others who share the above traits.

Nice-to-Haves

• Prior startup or founding team experience.

• Visual and content design expertise alongside UI/UX talent.

Why Join Us

• Storytelling is a Priority : We recognize that brands care about compelling stories. This will be a core differentiator for who wins this market. You will have the founders direct support in ensuring this thinking permeates throughout the company.

• High-impact from day one. Youll design the systems, flows, and identity that define how the worlds fastest-growing DTC brands engage millions of customers. What you create in your first months will be in the hands of categorydefining brands.

• Experienced Founders. Youll work alongside experienced founders with deep product, engineering, and GTM expertise in the space (exSnapchat, exCardless, multitime founders).

• Momentum. In under three months, were live with 10+ brands and backed by Pear VC and Founders, Inc. Youll be joining at a critical inflection point as we position ourselves to win this market.

What We Offer:

• Competitive salary and significant equity package.
• Comprehensive health, dental, and vision insurance with 401(k) matching.
• Design the future of how brands interact with consumers, authentically.
• Weekly team outings (dinners, events, an escape room or two).
• Unlimited PTO.
• An opportunity to lead and define our company and industry.

Want to help shape how the fastest growing brands connect with their customers? Wed love to meet you.

Blueberry is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.

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