IF7 is hiring: Director, Creative Strategy in New York

Overview
Who are we?
IF7 is a next-gen media company shaping culture through storytelling, talent, and technology. We concept and execute creator-led, social-first campaigns that connect some of the world’s biggest and best brands with Gen Z and young Millennial audiences in meaningful ways.

Role
What is the Role?
We’re seeking a Director of Creative Strategy to lead campaign concepting and creative storytelling across our pitch and activation work. This role is ideal for someone who lives and breathes big ideas, visual narratives, and digital culture – and who knows how to guide a team toward relevant, big creative under tight timelines. You’ll help drive ideation, build campaign paths, and ensure every pitch deck is thoughtful, compelling, and distinctively IF7.

Location: NYC - Hybrid [3x days a week in office]

Reports to: VP, Creative Strategy

What Does Your Day-to-Day Look Like?

Lead the development of bold, creator-led campaign ideas across pre-sale RFPs, pitches, and proactive brand storytelling

Inspire and lead Creative Team brainstorms and trend tracking sessions

Oversee the development of pitch decks – ensuring the creative ideas, general flow, and visuals are best-in-class

Partner with the Director of Integrated Marketing to ensure creative ideas are strategically sound and RFP-aligned

Serve as a lead on external client presentations for select pitches

Review and refine creator concepts during campaign activation – primarily across TikTok and Instagram to ensure the creative vision aligns with client goals and brand voice

Review creator content (scripts, treatments, V1s) with an eye for consistency, quality, and originality

Mentor and manage junior team members; provide structured guidance to elevate their creative thinking and ownership

Contribute to culture by staying tapped into Gen Z and Millennial trends, tracking competitor work, and bringing forward smart, differentiated campaign ideas

Our Ideal Candidate

7-10 years experience in creative strategy, branded content or influencer marketing

A strong POV and proven track record of leading innovative, multi-platform campaign work from idea to execution

Experience in production/experiential work, with a track record for activating campaigns on-set with clients present

Excellent storytelling, presentation, and writing skills – with the ability to make decks not just strategic, but beautiful and compelling

Strong leadership experience – including mentoring junior talent, running brainstorms, and providing effective feedback

Passion for internet culture, creators, Gen Z trends, and experiential marketing is a must

Comfortable juggling multiple projects at once, with a calm and collaborative approach

Advanced in Canva; bonus: Adobe Premiere, Photoshop

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In Summary: IF7 is a next-gen media company shaping culture through storytelling, talent, and technology . We're seeking a Director of Creative Strategy to lead campaign concepting and creative storytelling across our pitch and activation work . Ideal Candidate 7-10 years experience in creative strategy, branded content or influencer marketing .

En Español: IF7 es una empresa de medios de última generación que da forma a la cultura a través del contar historias, el talento y la tecnología. Concebimos e ejecutamos campañas lideradas por creadores, primero sociales que conectan algunas de las marcas más grandes y mejores del mundo con la Generación Z y los jóvenes audiencias Millennial en formas significativas. Usted ayudará a impulsar la ideación, construir caminos de campaña y asegurarse de que cada pitch deck sea reflexivo, atractivo y distintivo IF7. Ubicación: NYC - Híbrido [3x días por semana en la oficina] Informes para: VP, Estrategia Creativa ¿Cómo se ve tu día a día? Dirigir el desarrollo de ideas de campaña creativas lideradas por los creadores a través de RFPs pre-venta, lanzamientos y narraciones proactivas de marcas Inspira y lidera las mentiras del Equipo Creativo y sesiones de seguimiento de tendencias Supervisa el desarrollo solo de plazas Garantiendo que las ideas creativas efectivas, flujo general y visuales son más cómodos.