SalaryGuide
Senior Product Marketing Manager, Platform (Hybrid based in SF or NYC)
SalaryGuide, San Francisco, California, United States, 94199
Responsibilities
Develop and Own Solutions Marketing Frameworks Build a use case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation. Own the lifecycle of the use case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented. Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond. Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval). Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints. Create and Ship Performance Marketing Content Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way. Translate complex product features into creative that converts, balancing clarity, storytelling, and performance. Test, analyze, and iterate on messaging to improve engagement and conversion rates. Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real-world automations. Work toward launching a public gallery of community-authored automation playbooks that customers can browse, deploy, and share. Lead Product-Connected Creative Campaigns Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates. Develop performance-focused video content that highlights product functionality through a marketing lens. Build scalable creative templates and narratives that can be reused across lifecycle and growth programs. Launch “Automation of the Day” video content series for social media to showcase customer-created playbooks. Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer-created playbooks. Collaborate and Influence Across Teams Work cross-functionally with creative, product, and demand generation to align messaging across all channels to support customer and field marketing teams with tailored assets and positioning for specific audiences or industries. Requirements
3+ years in product marketing, or growth marketing at a B2B SaaS company. Strong copywriting and storytelling skills, you can write emails, scripts, and landing pages that drive measurable results. Experience creating video or performance creative tied to product launches or campaigns. Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization. Data-informed and experiment-oriented: you use insights to refine messaging and creative direction. Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment. Growth mindset: eager to test, learn, and evolve Rippling’s marketing storytelling model. Preferred
Experience developing short-form product demo or feature videos for performance marketing. Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS. Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution. Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases).
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Develop and Own Solutions Marketing Frameworks Build a use case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation. Own the lifecycle of the use case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented. Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond. Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval). Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints. Create and Ship Performance Marketing Content Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way. Translate complex product features into creative that converts, balancing clarity, storytelling, and performance. Test, analyze, and iterate on messaging to improve engagement and conversion rates. Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real-world automations. Work toward launching a public gallery of community-authored automation playbooks that customers can browse, deploy, and share. Lead Product-Connected Creative Campaigns Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates. Develop performance-focused video content that highlights product functionality through a marketing lens. Build scalable creative templates and narratives that can be reused across lifecycle and growth programs. Launch “Automation of the Day” video content series for social media to showcase customer-created playbooks. Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer-created playbooks. Collaborate and Influence Across Teams Work cross-functionally with creative, product, and demand generation to align messaging across all channels to support customer and field marketing teams with tailored assets and positioning for specific audiences or industries. Requirements
3+ years in product marketing, or growth marketing at a B2B SaaS company. Strong copywriting and storytelling skills, you can write emails, scripts, and landing pages that drive measurable results. Experience creating video or performance creative tied to product launches or campaigns. Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization. Data-informed and experiment-oriented: you use insights to refine messaging and creative direction. Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment. Growth mindset: eager to test, learn, and evolve Rippling’s marketing storytelling model. Preferred
Experience developing short-form product demo or feature videos for performance marketing. Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS. Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution. Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases).
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