SalaryGuide
Responsibilities
Own paid acquisition strategy across channels including paid social, search, display, and retargeting
Build, launch, and optimize campaigns that drive high-intent traffic and quality signups
Partner with analytics to define KPIs and refine attribution for channel efficiency
Develop and optimize activation journeys across email, in-app messaging, and automated lifecycle flows
Build segmentation and trigger-based campaigns to increase conversion from signup to active transacting users
Work with Product and RevOps to diagnose friction points and improve funnel performance
Design a structured experimentation roadmap across creative, audiences, messaging, and landing pages
Conduct cohort, retention, and funnel analysis to identify growth opportunities
Requirements
4–6 years of experience in growth marketing, performance marketing, or demand generation
Proven success managing paid acquisition channels with measurable ROI
Strong analytical skills and experience with GA4, Looker, HubSpot, or similar tools
Deep understanding of funnel mechanics, attribution, and testing methodologies
Excellent communication skills and the ability to work cross-functionally
Comfort operating in dynamic, fast-paced environments
Preferred
Experience in fintech, SaaS, or payments
Hands‑on experience with marketing automation and A/B testing platforms
Curiosity, creativity, and a passion for using data to inform decisions
Ability to build processes in early‑stage or scaling teams
Benefits
Veem provides a competitive benefits package including comprehensive health coverage, flexible PTO, wellness benefits, and opportunities for professional development.
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Own paid acquisition strategy across channels including paid social, search, display, and retargeting
Build, launch, and optimize campaigns that drive high-intent traffic and quality signups
Partner with analytics to define KPIs and refine attribution for channel efficiency
Develop and optimize activation journeys across email, in-app messaging, and automated lifecycle flows
Build segmentation and trigger-based campaigns to increase conversion from signup to active transacting users
Work with Product and RevOps to diagnose friction points and improve funnel performance
Design a structured experimentation roadmap across creative, audiences, messaging, and landing pages
Conduct cohort, retention, and funnel analysis to identify growth opportunities
Requirements
4–6 years of experience in growth marketing, performance marketing, or demand generation
Proven success managing paid acquisition channels with measurable ROI
Strong analytical skills and experience with GA4, Looker, HubSpot, or similar tools
Deep understanding of funnel mechanics, attribution, and testing methodologies
Excellent communication skills and the ability to work cross-functionally
Comfort operating in dynamic, fast-paced environments
Preferred
Experience in fintech, SaaS, or payments
Hands‑on experience with marketing automation and A/B testing platforms
Curiosity, creativity, and a passion for using data to inform decisions
Ability to build processes in early‑stage or scaling teams
Benefits
Veem provides a competitive benefits package including comprehensive health coverage, flexible PTO, wellness benefits, and opportunities for professional development.
#J-18808-Ljbffr