SalaryGuide
Responsibilities
Define the Vertical Strategy
Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
Identify high-growth verticals and subsegments with the strongest product‑market fit, leveraging market, customer, and usage insights.
Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
Shape Product and Packaging Decisions
Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
#J-18808-Ljbffr
Define the Vertical Strategy
Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
Identify high-growth verticals and subsegments with the strongest product‑market fit, leveraging market, customer, and usage insights.
Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
Shape Product and Packaging Decisions
Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
#J-18808-Ljbffr