Senior Product Marketing Manager

Overview

Senior Product Marketing Manager role at Altvia . Altvia sits at the center of the private capital shift, offering a fully integrated platform (CRM, LP portal, data room, and AI assistant) used by hundreds of world-class clients. You0ll help tell Altvia0s story, shape the category, and build lasting LP relationships for a market in transition.

As Senior Product Marketing Manager , you will own the go-to-market strategy for the Altvia Platform. This role sits at the intersection of Product, Marketing, Sales, and Customer Success and is focused on driving awareness, adoption, and revenue.

What You’ll Do

Go-to-Market Strategy & Execution

• Define and execute GTM strategy for Altvia, shaping positioning, narratives, launch plans, and growth initiatives
• Lead product launches end to end, ensuring internal readiness and high-impact external execution
• Partner with Marketing, Sales, and Customer Success to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion
• Collaborate with Customer Success and Support to ensure customer feedback is integrated into GTM strategy
• Play a leadership role in raising the GTM bar, contributing frameworks, best practices, and a culture of excellence

Messaging & Positioning

• Craft differentiated, value-based messaging that speaks to stakeholders in private capital (managing partners, CFOs, investor relations, deal professionals)
• Translate complex capabilities into clear business outcomes, showing how Altvia powers stronger LP relationships, market visibility, and fundraising confidence
• Define and defend Altvia’s competitive position, sharpening our narrative against alternatives and ensuring we stand out as the partner that makes excellence effortless in private capital

Customer & Market Insights

• Act as the voice of the customer, synthesizing feedback, market signals, and usage data to inform positioning and product roadmap
• Conduct market and competitive research to identify differentiation opportunities
• Support customer advocacy through case studies, proof points, and success stories
• Partner with Product and Engineering to influence roadmap priorities and shape product development with market insights

Sales Enablement

• Develop enablement content and programs to improve field confidence, messaging consistency, and win rates
• Deliver training and tools for Sales, CS, and Channel teams to position and sell the Altvia platform
• Collaborate with partners to accelerate indirect channel growth
• Create one-pagers, competitive battlecards, demo decks, and other sales materials with strong information hierarchy

Requirements

• 8-10 years of B2B SaaS product marketing experience, ideally in data-driven platforms serving private capital markets, financial services, or related industries
• Proven ability to bring products to market, improve win rates, and drive adoption in fast-paced, competitive environments
• Exceptional storytelling and communication skills with the ability to craft data-driven narratives for diverse audiences
• Strong cross-functional collaboration across Product, Sales, Marketing, and Customer Success
• Analytical mindset with the ability to derive insights from data to inform strategy
• Experience building sales enablement materials and influencing GTM success across direct and indirect channels
• Demonstrated experience being the voice of the product and company on demos, videos, webinars, panels, etc.
• Self-starter with ownership and bias toward action
• Proficiency with Hubspot, Salesforce, Canva, User Evidence (or similar), generative AI tools, Notion, and Google Suite

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Software Development

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