Director Content and Engagement Strategy, CT Global Imaging
Join to apply for the Director Content and Engagement Strategy, CT Global Imaging role at GE HealthCare
GE HealthCare is seeking a visionary and collaborative Director to partner with our Global Imaging CT team and lead innovative content strategies that bring product innovation to life and engage diverse global audiences. The role blends strategic thinking, creative execution, and data‑driven insights to deliver compelling content across digital, traditional channels and the commercial team.
As a trusted partner to Product Marketing, you will translate product value propositions and market insights into impactful campaigns and buyer journey content that inspire action and advocacy. You will champion editorial excellence, leverage AI‑powered tools, and foster cross‑functional collaboration to ensure GE HealthCare’s innovations are clearly articulated and widely understood.
Key Responsibilities
- Plan and execute integrated awareness strategy and tool kits for new product introductions (NPIs). Own strategy, planning, and execution of awareness campaigns for flagship NPIs; partner closely with regional teams and Product Marketing to deliver NPI toolkits that enable regional activation.
- Delivery and execution of activation plans based on marketing strategy. Work closely with Product Marketing to ensure activation plans reflect modality business priorities and the strategic marketing plan; implement optimal tactics and outcome‑based strategies that deliver measurable impact.
- Lead creation of buyer journey content offers. Partner with Product Marketing, research, competitive intelligence, and regional teams to develop deep context on the customer buyer journey, map content strategy to key buyer stages, and create modular, adaptable content for use across platforms and by commercial teams.
- Set and uphold high standards for content quality and writing. Personally contribute to key content and model editorial excellence; build internal writing capabilities and reduce reliance on agencies.
- AI integration and process optimization. Leverage AI tools for content ideation, creation, and performance analysis while ensuring brand compliance; streamline content creation, approval, and distribution workflows.
- Campaign performance analysis. Monitor and analyze campaign and content ROI and business outcomes to inform future strategies.
Qualifications
- 10+ years of proven experience in marketing communications, content development, or product marketing.
- Healthcare (preferably medical device) product experience and industry acumen.
- Strong understanding of and creative approach to producing high‑quality content and activation strategies.
- Exceptional project management and cross‑functional collaboration skills.
- Demonstrated ability to develop innovative and creative solutions to complex challenges.
- Proven track record of delivering to budgets and timelines.
- Strong problem‑solving and decision‑making skills based on market and customer insights.
- Ability to interpret business outcomes and analytics data to translate insights into content and campaign strategies.
- Editorial mindset with the ability to anticipate and align with audience preferences.
- People leadership skills, including expertise in change management.
Desired Characteristics
- Knowledge of imaging/radiology product category offerings and commercial processes.
- Experience in B2B digital marketing strategies to drive commercial outcomes.
- Experience with content strategy for customer‑facing content that can be leveraged by commercial teams.
- Familiarity with AI tools for content creation and optimization.
- Strategic thinker with strong creative execution capabilities.
- Proficiency in data analysis, reporting, and business intelligence.
- Excellent organizational and project management abilities.
- Flexible and adaptable to changing priorities and multiple tasks.
- Team‑oriented, able to collaborate across diverse, cross‑functional teams including sales and customer‑facing roles.
Application Deadline: December 31, 2025
Relocation Assistance Provided: No
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID‑19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $141,600.00–$212,400.00 Annual.
#J-18808-Ljbffr