Sr Manager, Integrated Marketing, DashPass
Join DoorDash as Sr Manager, Integrated Marketing for our DashPass team—helping us make the membership feel indispensable during key occasions.
About the Team
DoorDash’s mission is to grow and empower local economies through intelligent last‑mile delivery technology. The DashPass Integrated Marketing team sits at the intersection of brand, growth, and product, bringing members outsized value and spearheading the most culturally resonant occasions for DashPass members.
About the Role
As the Sr. Manager, you will lead the development of consumer‑first strategies that bring DoorDash’s biggest seasonal moments to life and unlock more exclusive savings for DashPass members. You’ll focus on shaping and executing large, complex, cross‑functional campaigns—ensuring every initiative delivers outsized value for DashPass members while supporting our broader brand and business goals.
Key Responsibilities
- Own marquee DashPass moments—including seasonal programs, major tentpoles, and high‑visibility membership initiatives that drive cultural relevance and member value.
- Lead large‑scale, full‑funnel campaigns spanning brand, growth, partnerships, CRM, in‑app, and external media for a unified strategy and flawless execution.
- Act as the lynchpin between cross‑functional teams (Growth, Brand, CRM, Creative Studio, Strategy & Operations, Product, Finance, Analytics) to build and execute integrated marketing strategies for DashPass.
- Drive strategic alignment with cross‑functional partners & Senior Leadership by developing briefs, frameworks, and insights that articulate the role of DashPass in every occasion.
- Partner closely with Product and S&O to identify dependencies, build end‑to‑end solutions, and ensure the member experience delivers on campaign ambition.
- Establish clear goals, reporting cadence, and learning plans in partnership with Analytics and channel owners.
- Create processes where none exist across key DashPass growth & partnership initiatives to streamline operations and foster a productive team culture.
- Drive cross‑functional meetings and own end‑to‑end project trackers to rally stakeholders toward a shared goal.
- Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams.
- Create positioning and messaging frameworks for lifecycle audiences and establish testing plans that optimize DashPass value propositions for the highest conversion rate.
- Identify resource gaps for DashPass occasions across the marketing team, and partner with Manager and XFN partners to fill them.
You Have
- 7–10+ years of experience in integrated marketing, brand marketing, growth marketing or product marketing.
- Demonstrated success leading large, complex, high‑visibility campaigns in fast‑paced environments.
- Outstanding storytelling and brief‑writing skills rooted in audience insights and clear strategic thinking.
- Ability to influence across teams including Product, S&O, Growth, Brand, Analytics, and Creative.
- Strong operational instincts with the ability to identify gaps, improve processes, and drive clarity across stakeholders.
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways.
- A track record of driving and measuring business success through marketing.
- Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel.
- Bachelor’s degree or equivalent experience.
Compensation & Benefits
Pay range: $149,600–$220,000 USD (localized by work location). Base salary is market‑dependent and may be modified. Equity grants are also available. DoorDash offers a comprehensive benefits package including 401(k) with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits, paid time off, paid sick leave, medical/dental/vision coverage, 11 paid holidays, disability and life insurance, mental health program, and more.
Legal & Diversity Statements
DoorDash is an equal‑opportunity employer. We do not discriminate based on protected categories. We embrace a diverse workforce and are committed to inclusive hiring practices. If you need any accommodations during the hiring process, please inform your recruiting contact.
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