Performance Marketing Analyst
Join us at CarGurus , the largest and fastest-growing automotive marketplace. Our mission is to give people the power to reach their destination by making car shopping simple and trustworthy.
Role Overview
As a Performance Marketer, you will live at the intersection of data, strategy, and marketing. You will assess industry trends and product performance, build and optimize paid campaigns, and provide data‑driven insights that accelerate growth of our consumer marketing programs.
What You’ll Do
- Own traffic forecasting and financial modeling for new consumer products.
- Build, manage, and optimize paid performance campaigns across all markets.
- Measure performance of existing initiatives and identify optimization opportunities.
- Develop quantitative analysis and ad‑hoc reports on spend efficiency, user LTV, engagement, and ROI.
- Own traffic and conversion reporting, spotting anomalies and exploring trends.
- Conduct deep dives into inconsistent data and synthesize insights.
- Communicate findings and recommendations to partners and senior leadership.
Who You Are
- 2+ years of professional experience in strategy consulting, finance, or marketing/product analytics.
- Experience with Google AdWords and Facebook Business Manager (deployment & measurement).
- Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics) preferred.
- Data‑oriented thinker with strong problem‑solving and critical‑thinking skills.
- Excellent analytical skillset—able to translate quantitative and qualitative inputs into actionable strategy.
- Self‑motivated, well‑organized, and detail‑oriented, ready to drive impact immediately.
- Strong verbal, written, and interpersonal communication skills.
- Expert in Microsoft Office; SQL and BI tools (Looker, Tableau) highly preferred.
Working at CarGurus
We reward curiosity and passion with best‑in‑class benefits, equity, career development programs, and a supportive community. A flexible hybrid model, generous time off, and thoughtful perks help our Gurus maintain a healthy work‑life balance.
EEO Statement
CarGurus strives to be a place where people can bring the ultimate expression of themselves. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. We welcome applicants who don’t meet every requirement and encourage those needing accommodations to let us know.
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