Sr. Product Marketing Manager - Core Games
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Description & Requirements
Electronic Arts creates next‑level entertainment experiences that inspire players and fans worldwide. We’re part of a community that connects across the globe, fostering creativity and inclusivity. Our Marketing team builds content, culture, and community around our franchises—The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies, Battlefield, and more. We empower audiences to play, create, watch, and connect. The future of entertainment is interactive, and we play an important role by driving marketing strategy for mobile games and live services.
This Senior Product Marketing Manager will support the Product Marketing function across a variety of mobile games, driving strategy on projects that promote awareness, adoption, engagement, and retention. You will lead marketing programs with a cross‑functional team composed of internal members and agencies—including Product, User Acquisition, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR—to achieve business growth. You will be a vital strategic partner to our studio and IP teams. This role reports to the Director of Product Marketing, The Collection, and is hybrid: 3 days in the office and 2 days remote.
Responsibilities
- Define longer‑term marketing objectives and strategy, develop and execute go‑to‑market plans for new games and live services.
- Conduct market and consumer research, translating insights to inform the roadmap and marketing strategies.
- Act as a strategic marketing partner and voice of the player to studio leadership throughout the product lifecycle.
- Monitor mobile market trends, the competitive landscape, and serve as the voice of the market to the CFX team.
- Lead the cross‑functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
- Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
- Work with the Creative team on marketing asset development.
- Collaborate with Analytics to build accountability (targets, experiments).
- Produce campaign post‑mortems to highlight insights for Growth & Studio teams.
- Partner with finance and operations on budget management for brand programs.
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
- Work in partnership with 1st Party and ASO to test and implement improvements across app stores.
Qualifications
- Bachelor’s Degree or equivalent in business or related field.
- 10+ years of experience in mobile marketing, product marketing, or brand marketing.
- 5+ years of experience in the gaming industry, ideally in mobile gaming.
- Experience working on world‑class IPs such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™, or Dragon Ball®.
- Analytical mindset, translating data into actionable insights.
- Experience managing a cross‑functional team in a large organization.
- Integrated Marketing experience including paid, owned, and organic channels.
- Strong project management skills.
Compensation & Benefits
Pay ranges: British Columbia (vacancy dependent) – $130,800–$183,000 CAD; California (vacancy dependent) – $150,100–$228,000 USD; Washington (vacancy dependent) – $141,300–$192,000 USD.
Benefits vary by region. In the US we offer paid time off, sick leave, holidays, parental leave, health/dental/vision insurance, life and disability insurance, 401(k) and potential bonus and equity. In British Columbia we offer vacation, sick leave, EI/QPIP top‑up, extended health/dental/vision cover, life and disability insurance, retirement plan and potential bonus and equity.
About Electronic Arts
We have an extensive portfolio of games worldwide. We value adaptability, resilience, creativity, and curiosity. We provide a holistic benefits program that supports physical, emotional, financial, career, and community wellness, and we strive to let teams bring their best to what they do.
Electronic Arts is an equal‑opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other protected characteristic. We consider qualified applicants with criminal records in accordance with applicable law and provide workplace accommodations for qualified individuals with disabilities.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Entertainment Providers
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