Vice President, Technical Product Manager, Digital Marketing
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Link Logistics Real Estate (“Link”) is a leading operator of warehouses and business parks, specializing in last‑mile logistics real estate. Established by Blackstone in 2019, the company connects consumption, technology, and the supply chain across its portfolio, which spans half a billion square feet. We leverage our scale, proprietary data and insights, and foundational focus on sustainability to drive success for our customers’ businesses and deliver value for our stakeholders. We put our people, customers, and communities first and find ways to make a conscious, positive impact where we live and work. Every day, we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.
Link Logistics Real Estate is seeking a Vice President , Technical Product Manager to connect technology with the digital team’s needs related to digital marketing and analytics tools. This role focuses on supporting digital marketing platforms, analytics, and tracking tools while collaborating with multiple teams to centralize data for reporting. The position will empower the digital team to aggregate, analyze, and leverage data to generate actionable insights.
Reporting to the SVP, Technology , the ideal candidate has deep expertise in product management, digital analytics and website management, SEO/GEO/SCO/SEM best practices, a technical business analyst background, experience working with data architecture and engineering teams, and strong communication skills to align technical solutions with business goals. The candidate will lead a team of direct reports comprising a Product Manager, a development team, and vendors.
Responsibilities
Strategic Leadership
- Develop and execute a comprehensive digital marketing technology strategy that aligns with the company’s overall business objectives and growth plans.
- Lead cross‑functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.
- Serve as a thought leader in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market.
- Lead the product management and development of custom external‑facing digital products including real estate availability websites.
Product Management / Application Support
Serve as the technical application manager to support digital applications including LinkLogistics.com, LinkParks.com, GA4, GTM, Big Query, Call Rail, ZoomInfo, Lead Forensics, Stack Adapt, and Sprout Social.
- Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests, and issues.
- Maintain technical fluency with web technologies—understanding of web application architecture, front‑end/back‑end systems, APIs, A/B testing tools, and content management systems; focus on performance optimization including page load speeds, caching strategies, CDNs, and monitoring tools such as Lighthouse or WebPageTest.
- Experience with agile methodologies, version control (Git), CI/CD pipelines, and the ability to write technical requirements and collaborate effectively with engineering teams on deployment, scalability, and security considerations.
- Apply technical SEO/GEO/SEM knowledge to implement business recommendations and requirements within Link’s property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI‑powered platforms.
- Implement and optimize GA4 tags, pixels, and other tracking tools with a focus on attribution modeling and first‑touch/last‑touch tracking to ensure accurate data collection and actionable insights for digital marketing initiatives.
- Administer daily operations of digital tools including GA4, BigQuery, Lead Forensics, Sprout Social, etc., managing user access, financial management, and adherence to security and governance best practices.
- Track support processes, troubleshoot issues, write knowledge articles, monitor key metrics, and resolve technical issues.
- Write test scripts, participate in QA, and run UAT to ensure changes are tested and do not negatively impact target systems, end users, downstream applications, reports, and dashboards.
- Create and maintain thorough system and business process documentation, including current and future state architecture diagrams, user journeys, source data tables, product briefings for enhancements and system changes, and root‑cause analysis for issues.
- Utilize enterprise tools such as Jira, Confluence, Lucid Chart, and ServiceNow for task tracking, documentation, incident and release management.
Data Ingestion and Analytics
Support business and technical teams through the end‑to‑end process of capturing, transforming, ingesting, modeling, analyzing, and reporting digital data.
- Write technical documentation and participate in solutioning workshops to support the Data, Architecture and Engineering teams ingesting digital data into Link’s data platform.
- Advise Analytics Engineering on data sources and how they should be connected to deliver dashboards and reports using tools such as Tableau, Power BI, and Looker Studio.
- Collaborate with Digital, Analytics and Data teams to improve attribution models and reporting accuracy.
- Evaluate and recommend technologies that enhance data gathering, transformation, aggregation, analysis, and visualization.
- Critically examine data to improve transformation logic and identify why it may not be normalized.
- Enable insights into customer journey, engagement patterns and conversion metrics to inform digital marketing strategies and design.
Stakeholder Management
Enhance your expertise and build strong relationships with business and technology teams so you can advise and help deliver technology solutions to meet business objectives.
- Collaborate with business and technology stakeholders to understand goals, challenges, and requirements, translating these into scalable technical solutions.
- Align strategies by developing a thorough understanding of business partners’ tools, processes and operational needs.
- Apply comprehensive expertise in every stage of digital marketing, including strategic planning, campaign execution, and ongoing optimization.
- Act as a trusted advisor, providing insights and recommendations on how technology can support and enhance business goals.
- Stay knowledgeable on industry trends, emerging marketing technologies, new advertising platforms, and competitor activities to guide stakeholders and position Link as an industry leader.
- Maintain understanding of market dynamics, user experience design, and emerging trends to inform product decisions.
Qualifications
- Bachelor’s degree.
- Experience in a marketing or digital analytics environment.
- Experience with website implementations.
- Experience managing high‑volume websites and microsites.
- Experience with cloud data platforms including Snowflake, BigQuery, and Salesforce Data Cloud.
- Familiarity with CMS and Salesforce Marketing Cloud integrations to support end‑to‑end lead journeys, personalization and segmented content and communications.
- Familiarity with website platforms like WordPress and Optimizely.
- Familiarity with APIs for extracting data from third‑party platforms (e.g., Google Analytics, BigQuery, Meta Ads Manager, StackAdapt, etc.).
- Working knowledge of digital marketing data from ad platforms, websites, email tools, etc.
- Familiarity with websites, data architecture, modeling, and governance best practices.
- Exceptional communication and collaboration skills.
- Ability to partner with non‑technical stakeholders and explain technical concepts clearly.
- Strong problem‑solving and critical‑thinking abilities.
- Experience with Atlassian tools for product management and documentation a plus.
- Experience with project management tools like Wrike or similar a plus.
Minimum Requirements
- 10‑15+ years of experience in a technical digital marketing and digital analytics environment.
- Experience supporting websites.
- Strong understanding of digital marketing data.
- Proficiency in SQL, JavaScript, HTML, and CSS. Familiarity with DAX and DBT a plus.
- Familiarity with marketing platforms and tools such as Google Analytics 4 (GA4), BigQuery, and Salesforce Marketing Cloud.
- Familiarity with databases such as Snowflake and Salesforce Data Cloud.
- Familiarity with reporting tools such as PowerBI, Tableau, and Looker Studio.
$235,000 – $250,000 represents the presently anticipated base compensation pay range for this position at Link. Actual pay may vary based on various factors, including but not limited to location and experience.
Link provides a variety of benefits to employees, including health insurance coverage, retirement savings plan, paid holidays, and paid time off.
The direct compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility.
EEO Statement
The Company is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant, employee, or other covered person based on any legally recognized basis, including, but not limited to: veteran status, uniformed servicemember status, race, color, caste, immigration status, religion, religious creed (including religious dress and grooming practices), sex, gender, gender expression, gender identity, marital status, sexual orientation, pregnancy (including childbirth, lactation or related medical conditions), age, national origin or ancestry, citizenship, physical or mental disability, genetic information (including testing and characteristics), protected leave status, domestic violence victim status or any other consideration protected by federal, state or local law. We are committed to providing reasonable accommodations, if you need an accommodation to complete the application process, please email
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