Sidley Austin LLP
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Base Pay Range
$110,000.00/yr - $130,000.00/yr
Overview
The Marketing Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office/region that elevate the profile of the Firm in the market, create opportunities for lawyers to connect, and support business development objectives of the practices in the office/region.
Responsibilities
- Develop, plan, lead, and execute firm-sponsored programs for current and prospective clients.
- Serve as the marketing lead for events and sponsorships, creating event plans and managing critical dates and timelines.
- Draft and manage internal and external communications related to the program, coordinating with the Digital Marketing team on postings to the firm’s website and social media channels.
- Collaborate with Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics, including invitations, speaker planning, handouts, nametags, and follow‑up.
- Support the office/region’s client entertainment activities, including management of the firm’s ticket assets and allocation system.
- Coordinate production and distribution of legal updates sent to clients, formatting documents for print, web, and email.
- Help prepare and manage the office marketing budget; track and analyze office/regional initiatives, evaluating ROI and recommending future efforts.
- Support maintenance of and engagement with the firm’s CRM system, leveraging it to connect lawyers, clients, and contacts.
- Identify, track, and secure relevant speaking and credentialing opportunities for lawyers in the office/region, creating supporting materials.
- Assist in onboarding and integration of new lawyers and lateral partners.
- Assist in development and execution of lawyer workshops on professional biographies and LinkedIn profiles.
- Work on special projects as requested by the Senior Marketing Manager and office leadership.
Salary
$110,000 - $130,000 if located in California.
Qualifications
Required
- Bachelor’s degree from an accredited university.
- Minimum of five (5) years of professional marketing, business development, or other relevant experience.
- Minimum of two (2) years of experience planning and leading events in a professional services environment.
- Proficiency in Microsoft Office and Outlook.
- Excellent writing and proofreading skills.
Preferred
- Strong understanding of social media platforms and digital marketing.
- Advanced knowledge of marketing databases and technologies such as Vuture, SalesForce, and InterAction.
- Solid understanding of the competitive landscape in the local/regional market.
- Strong organizational skills.
- Strong attention to detail.
- Good judgment.
- Strong interpersonal communication skills.
- Strong analytical and problem‑solving skills.
- Able to work harmoniously and effectively with others.
- Able to preserve confidentiality and exercise discretion.
- Able to work under pressure.
- Able to manage multiple projects with competing deadlines and priorities.
Seniority Level
- Mid‑Senior level
Employment Type
- Full‑time
Job Function
- Marketing and Sales
- Law Practice
Sidley Austin LLP is an Equal Opportunity Employer.
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