Field Marketing Manager, Industries
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About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About The Role
We are seeking a seasoned Field Marketing Manager to lead the end‑to‑end execution of integrated field marketing programs for our enterprise industries segments and sales teams. In this high‑visibility role, you will partner closely with sales leaders, account‑based marketing leaders, partner marketing teams, and product marketing to design and execute programs that drive pipeline growth, accelerate deals, and deepen customer engagement.
The ideal candidate will have 10–15 years of enterprise B2B field marketing experience, a track record of delivering measurable impact, and the ability to move quickly from strategic planning to tactical execution. Experience supporting multiple geographic and segment territories simultaneously is essential.
Responsibilities
- Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans.
- Plan, execute, and measure field marketing programs across all industry segments, including executive dinners, account‑specific events, industry‑specific events, regional campaigns, and targeted account programs.
- Manage 60–80+ events annually, including a mix of owned and third‑party events, with potential for program expansion.
- Build organizational processes and measurement frameworks to drive the operational success of your programs from pre‑event to post‑event.
- Oversee follow‑up campaigns, nurture programs, direct mail, and other field‑specific sales enablement activities, leveraging content from product and solutions marketing.
- Ensure programs align with overall field marketing strategy while adapting for regional nuances.
- Collaborate with partner teams when necessary to execute joint field initiatives.
- Track and report on program performance, providing data‑driven insights to improve future initiatives.
- Balance execution excellence with strategic thinking—identifying new opportunities to drive pipeline and deepen engagement.
Qualifications
- 10–15 years of enterprise B2B field marketing experience, working for software/SaaS or cloud‑based technology companies, with demonstrated success in program strategy, execution, and measurement.
- Experience managing field marketing efforts across multiple U.S. geographic regions simultaneously.
- Demonstrated and measurable impact of field marketing programs for senior enterprise personas with proven examples of driving pipeline, opportunities, and revenue.
- Experience running executive field programs for senior executives at the VP+ and C+ level.
- Industry verticalization experience: success in tailoring and scaling field marketing programs targeting execs within specific verticals (e.g., Finance, Healthcare, Retail, etc).
- Proven ability to partner closely with enterprise sales teams to build and execute impactful programs.
- Bachelor’s degree required.
- Strong understanding of enterprise sales cycles, account‑based marketing, and field marketing best practices.
- Demonstrated ability to work in a fast‑paced, high‑growth environment with minimal oversight.
- Excellent project management skills; able to run multiple programs concurrently while meeting deadlines.
- Exceptional communication and relationship‑building skills.
- Experience in AI/ML (preferred).
- Direct sales or sales enablement experience (preferred).
- Experience in event management and execution at both owned and third‑party industry events.
- Experience building ABM and field programs selling technical products targeting senior enterprise personas within technical domains.
Role‑Specific Policy
Work from the San Francisco or New York office at least 2 days a week, with flexibility for relocation. Significant travel required, up to 40–50% of the time, including international travel to support global executive events and activations.
Compensation & Benefits
Annual Salary: $200,000—$255,000 USD.
Benefits include equity, health, vision, dental, 401(k), paid parental leave, flexible hours, generous vacation, optional equity donation matching, and a collaborative office environment.
Visa Sponsorship
We sponsor visas (if selected). Successful sponsorship varies by role and candidate; we assist through an immigration lawyer.
Diversity & Inclusion
We encourage applications from all backgrounds. We strive to include diverse perspectives at Anthropic because representation matters in building AI systems with wide societal impact.
Application Process
No deadline; applications reviewed on a rolling basis.
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