Overview
Under Armour Licensing is looking for a dynamic Marketing Manager to drive Outbound License Partner marketing and our Youth businesses on behalf of the Brand. The Manager will lead the youth and license partner marketing strategy and go-to-market execution, collaborating with License Partners and internal UA teams to align on strategy and obtain approvals. The ideal candidate has a strong marketing and/or project management background, understands Brand/Product marketing approval processes, and is comfortable establishing new processes. This role requires leadership, interpersonal, and communication skills in a fast-paced environment.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Your Impact
- Partner with licensees to drive their marketing strategy and budget in alignment with UA’s inline marketing strategy. Contribute to the overall brand strategy across the outbound licensing portfolio. Manage full marketing life-cycle: deliver seasonal direction, measure impact, and iterate across both outbound licensing and youth businesses.
- Review licensee marketing budget allocations quarterly (or as needed) to approve spending and ensure budgets are used per contract.
- Share inline marketing strategy, campaigns, branding guidelines, and assets with licensees. Publish licensing branding guidelines regularly and ensure timely access to imagery, copy, and related files.
- Lead with a global point of view while balancing local market needs with the global Under Armour strategy.
Project Management Of Licensee Marketing Materials Approvals
- Establish and document new processes to expand and globalize the licensing business while delivering Brand-right, locally relevant messaging. Align stakeholders across HQ, Region, and Country on processes and deliverables.
- Guide licensees through content production that is Brand-right for regions/wholesale partners across marketing formats (print, digital, OOH, in-store, social, paid search, etc.). Ensure timelines and approvals are met and materials meet Brand standards.
- Drive reviews and approvals for all marketing content (photoshoots, videos, catalogs, POP, copy, packaging, etc.) with internal stakeholders.
- Integrate licensing products into relevant marketing timelines, consumer journeys, photoshoots, seeding, where applicable.
- Optimize DTC activation and execution (PDP assets, grid page disruption, guided selling, email marketing, etc.).
- Collaborate with Product, Brand Marketing, Sports Marketing, Packaging, Sustainability, Legal, and other teams to ensure cross-departmental alignment.
- Operate independently in a highly entrepreneurial environment.
- Other duties as assigned.
Qualifications
- Exceptional organizational skills and attention to detail
- Project Management experience
- Partner Management experience
- Negotiation & Influence
- Ability to multi-task across categories & functions
- Strong English communication and presentation skills; knowledge of another language is a plus
- Ability to read, analyze, and interpret contracts, business materials, and technical procedures
- Ability to write reports and business correspondence and present to all levels
- ROMI/ROAS, discounts, margins, CAGR analysis skills
- Ability to apply marketing campaign analysis and strategic planning concepts
- Problem definition, prioritization, and data-driven decision making
- Minimum 5 years in marketing and/or project management; or equivalent combination of education and experience
- Experience in a matrix environment and/or global responsibility is a plus
Workplace Location
- Location: Must reside within commuting distance from our Baltimore HQ office
- Work Schedule: Hybrid, 4 days in-office per week
- Travel: Minimal
- Sponsorship Eligibility: UA does not offer sponsorship for this position at this time
Relocation
- No relocation provided
Base Compensation
$110,584.27 - $152,053.36 USD
Base salary is one component of our Total Rewards package. Initial placement within the range depends on experience and qualifications.
Benefits & Perks
- Paid "UA Give Back" volunteer days
- Under Armour merchandise discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible teammates
- Health & fitness benefits and resources
Our Commitment to Equal Opportunity
Under Armour provides equal employment opportunities without regard to race, color, religion or belief, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military status, family or paternal status, or any other protected characteristic. If a reasonable accommodation is needed to participate in the job application or interview process, please contact candidate accommodations.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Advertising Services, Manufacturing, and Retail