Product Director, Customer Experience & APP Marketing, IMAAVY

Product Director, Customer Experience & APP Marketing, IMAAVY

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured; where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more

Job Function Marketing

Job Sub Function Advertising & Promotions

Job Category Professional

Location Horsham, Pennsylvania, United States of America

Seniority level Not Applicable

Employment type Full-time

Job function Product Management and Marketing

Industries Pharmaceutical Manufacturing

Key Responsibilities

• Develop and implement materials for patient care teams and ACE in-services.
• Partner with Nurse Navigator and Caregiver PECS teams to ensure alignment with brand strategy across all materials and services and deliver nurse navigator and caregiver pull-through messaging, materials, and field direction/communications.
• Serve as brand communications lead.
• Enhance and execute on patient CRM strategy.
• Help diagnose barriers within the patient care teams and drive urgency in partnership with ACEs and PECS to address them.
• Lead development of APP tactics and pull through partnering with HCP team as needed.
• Manage the agency of record and other specialty agencies to drive close collaboration and integration of strategies and tactics.
• Patient NPP lead.

Required Qualifications

• A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is strongly preferred.
• A minimum of 7 years of business experience with a minimum of 3 years of marketing experience in the healthcare or pharmaceutical industry is required.
• Experience translating customer insights into marketing tactics.
• Demonstrated ability to partner and work with multiple agencies/vendors and cross-functionally.
• Ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making is required.
• Strong verbal and written communication skills.
• A demonstrated track record of garnering leadership support, driving to decision, and strong execution.

Preferred Qualifications

• Prior pharmaceutical launch experience.
• Rare disease or neurology experience.

Preferred Skills

• Brand Marketing
• Brand Positioning Strategy
• Communication
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Data Savvy
• Execution Focus
• Financial Analysis
• Organizing
• Presentation Development
• Product Development Lifecycle
• Product Improvements
• Product Management
• Product Portfolio Management
• Product Strategies
• Stakeholder Management
• Strategic Thinking
• Technical Credibility

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center ( ) or contact AskGS to be directed to your accommodation resource.