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Tillster

Vice President, B2B Marketing & Demand Generation

Tillster, Los Angeles, California, United States, 90079

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Vice President, B2B Marketing & Demand Generation Join to apply for the

Vice President, B2B Marketing & Demand Generation

role at

Tillster

Location: Remote (U.S. based – West Coast California Candidates Preferred)

Ready to shape the future of digital ordering and guest engagement in the restaurant industry? At Tillster, we’re powering the way brands like Baskin Robbins, Burger King, and Raising Cane’s engage customers with commerce platforms that scale. We’re looking for a bold and strategic

Vice President of B2B Marketing & Demand Generation

to lead the charge in defining and executing a high-impact marketing and pipeline strategy.

What You’ll Own B2B Demand Strategy & Execution

Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.

Develop customer‑centric programs that make Tillster’s value proposition impossible to ignore.

Drive lead generation, nurture, scoring, and conversion strategies laser‑focused on ROI.

Campaigns with Purpose

Launch high‑impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.

Partner with sales, product, and leadership to build messaging that breaks through the noise.

Content & Thought Leadership

Tell our story through content that educates and inspires: white papers, case studies, videos, and more.

Establish Tillster as a go‑to voice in the commerce platform space.

Systems & Tools

Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.

Make data‑informed decisions that scale impact.

Aligning Sales & Marketing

Lead the sales development strategy and ensure seamless alignment between marketing and sales.

Empower SDRs with the right training, materials, and messaging to convert leads into pipeline.

Events, PR & Brand Building

Oversee PR and media strategy, and manage key agency relationships.

Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand.

Who You Are

A senior B2B marketing leader with deep demand generation chops.

A strategic thinker who can also roll up your sleeves and execute.

Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, and similar.

Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.

Collaborative, data‑driven, and energized by growth.

What You’ll Get

Competitive Salary:

$190,000–$225,000 base + equity

Health & Wellness:

Medical, dental, vision, FSA, EAP, 24/7 telehealth

Time Off:

15 PTO days in year one, 22 days after year one, plus 10 paid holidays

Retirement Plan:

401(k) with immediate eligibility

Growth:

Tuition assistance, Udemy access, and continuous learning support

This is a high‑impact role with visibility across the organization. If you’re ready to drive measurable marketing success and love building programs that scale—let’s talk.

Local candidates strongly preferred. No visa sponsorship available. Principals only – no agencies or phone calls, please.

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