DIME Beauty Co
Director of Social Media - California Area
DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.
The Director of Social Media is the key driver of DIME’s social presence and is responsible for building a culturally relevant, channel-native, and fast-growing social ecosystem across TikTok, Instagram, YouTube, Pinterest, and emerging platforms. This role owns the creative direction and growth strategy for DIME’s channels, ensuring content is on-brand and optimized for KPIs.
The ideal candidate is a digital-first creative strategist who combines cultural fluency, editorial judgment, strong creative instincts, and data-driven decision‑making to build community, brand heat, and measurable growth. They oversee content development, publishing cadence, experimentation, channel optimization, reporting, and team leadership.
Duties/Responsibilities Social Strategy & Growth Leadership
Own social strategy across TikTok, Instagram, YouTube, Pinterest, and emerging platforms
Lead growth KPIs: follower growth, reach, engagement, saves/shares, and cultural relevance
Develop channel-specific content strategies optimized for maximum engagement
Build and maintain a test–learn–scale experimentation roadmap
Define the brand’s digital voice, POV, and visual identity on social channels
Content Direction & Creative Excellence
Develop content pillars, storytelling arcs, and platform series (education, GRWM, ingredient deep dives, lifestyle, humor, routines, trends)
Lead concepting for shoots, trends, hooks, editing styles, and day‑in‑the‑life content specifically for social content
Ensure content is premium, modern, and aligned with DIME’s brand direction
Partner with Creative on content capture, editing, art direction, and visual standards
Curate a cohesive, on‑brand feed that reflects brand aesthetic and cultural relevance
Maintain constant pulse on beauty culture, creator communities, music, early signals, and platform behaviors
Identify and activate relevant trends while ensuring brand alignment
Bring forward cultural insights for campaigns, launch moments, and brand storytelling
Channel Management & Publishing
Own the social content calendar, scheduling, daily posting, and publishing workflows with support of social team
Oversee copywriting, editing, tagging, metadata, hooks, and CTA strategy for all channels
Lead community management strategy in partnership with the Community Coordinator
Ensure alignment with GTM calendars, campaigns, retail, and product launches
Partner with Influencer Marketing to integrate creator content into channel plans
Source and brief creators for platform-specific needs (TikTok edits, IG carousels, demos, short‑form beauty content)
Collaborate with Integrated Marketing, Creative, Product Marketing, and DTC on cross‑functional alignment and asset needs
Performance, Reporting & Optimization
Own weekly/monthly social reporting, dashboards, and KPI readouts
Track performance by content type, hook, creator, series, and cadence
Establish channel benchmarks (reach, engagement, saves, shares, retention)
Leverage analytics to optimize creative, strategy, and posting
Lead competitive social audits and category intelligence
Build strong workflows for content capture, editing, approvals, and publishing
Establish standards for quality, taste, platform expertise, speed, and brand alignment
Provide actionable creative feedback that elevates team output
Other
Supervises employees
Maintains staff by selecting, orienting, and training new employees
Provides staff with training opportunities for skill development and personal growth
Sets performance goals with employees that support company goals and visions
Monitors and appraises job performance
Appropriately coaches, counsels, and disciplines employees as needed
Acts as a role model for the company’s values and behaviors
Completes assigned training on time
Other duties as assigned
Requirements
Proven track record of growing brand‑owned TikTok and Instagram channels significantly
Strong understanding of analytics, KPI frameworks, reporting tools, and growth diagnostics
Excellent copywriting and digital storytelling capabilities
Video‑first creative instincts with strong taste and aesthetic judgment
Creative thinker with strong operational rigor
Strong communicator with the ability to explain creative direction, data insights, and content strategy clearly
Thrives in a fast‑paced, high‑growth, test‑and‑learn environment
Qualifications, Education and Experience
7-10+ years of experience in social media, digital content, or online brand building
3+ years in beauty (skincare, cosmetics, fragrance) strongly preferred
Experience leading content strategy, editorial calendars, and cross‑functional creative projects
Previous experience managing and developing a team
Deep fluency in TikTok + Instagram algorithms, platform mechanics, and best practices
Experience working closely with Creative, Influencer, and Product Marketing teams
Physical Requirements
Works in a hybrid environment, either in a home or office setting
Prolonged periods of sitting at a desk and working on a computer
Regularly required to sit, talk, hear, and use fingers to operate a computer and telephone
#J-18808-Ljbffr
The Director of Social Media is the key driver of DIME’s social presence and is responsible for building a culturally relevant, channel-native, and fast-growing social ecosystem across TikTok, Instagram, YouTube, Pinterest, and emerging platforms. This role owns the creative direction and growth strategy for DIME’s channels, ensuring content is on-brand and optimized for KPIs.
The ideal candidate is a digital-first creative strategist who combines cultural fluency, editorial judgment, strong creative instincts, and data-driven decision‑making to build community, brand heat, and measurable growth. They oversee content development, publishing cadence, experimentation, channel optimization, reporting, and team leadership.
Duties/Responsibilities Social Strategy & Growth Leadership
Own social strategy across TikTok, Instagram, YouTube, Pinterest, and emerging platforms
Lead growth KPIs: follower growth, reach, engagement, saves/shares, and cultural relevance
Develop channel-specific content strategies optimized for maximum engagement
Build and maintain a test–learn–scale experimentation roadmap
Define the brand’s digital voice, POV, and visual identity on social channels
Content Direction & Creative Excellence
Develop content pillars, storytelling arcs, and platform series (education, GRWM, ingredient deep dives, lifestyle, humor, routines, trends)
Lead concepting for shoots, trends, hooks, editing styles, and day‑in‑the‑life content specifically for social content
Ensure content is premium, modern, and aligned with DIME’s brand direction
Partner with Creative on content capture, editing, art direction, and visual standards
Curate a cohesive, on‑brand feed that reflects brand aesthetic and cultural relevance
Maintain constant pulse on beauty culture, creator communities, music, early signals, and platform behaviors
Identify and activate relevant trends while ensuring brand alignment
Bring forward cultural insights for campaigns, launch moments, and brand storytelling
Channel Management & Publishing
Own the social content calendar, scheduling, daily posting, and publishing workflows with support of social team
Oversee copywriting, editing, tagging, metadata, hooks, and CTA strategy for all channels
Lead community management strategy in partnership with the Community Coordinator
Ensure alignment with GTM calendars, campaigns, retail, and product launches
Partner with Influencer Marketing to integrate creator content into channel plans
Source and brief creators for platform-specific needs (TikTok edits, IG carousels, demos, short‑form beauty content)
Collaborate with Integrated Marketing, Creative, Product Marketing, and DTC on cross‑functional alignment and asset needs
Performance, Reporting & Optimization
Own weekly/monthly social reporting, dashboards, and KPI readouts
Track performance by content type, hook, creator, series, and cadence
Establish channel benchmarks (reach, engagement, saves, shares, retention)
Leverage analytics to optimize creative, strategy, and posting
Lead competitive social audits and category intelligence
Build strong workflows for content capture, editing, approvals, and publishing
Establish standards for quality, taste, platform expertise, speed, and brand alignment
Provide actionable creative feedback that elevates team output
Other
Supervises employees
Maintains staff by selecting, orienting, and training new employees
Provides staff with training opportunities for skill development and personal growth
Sets performance goals with employees that support company goals and visions
Monitors and appraises job performance
Appropriately coaches, counsels, and disciplines employees as needed
Acts as a role model for the company’s values and behaviors
Completes assigned training on time
Other duties as assigned
Requirements
Proven track record of growing brand‑owned TikTok and Instagram channels significantly
Strong understanding of analytics, KPI frameworks, reporting tools, and growth diagnostics
Excellent copywriting and digital storytelling capabilities
Video‑first creative instincts with strong taste and aesthetic judgment
Creative thinker with strong operational rigor
Strong communicator with the ability to explain creative direction, data insights, and content strategy clearly
Thrives in a fast‑paced, high‑growth, test‑and‑learn environment
Qualifications, Education and Experience
7-10+ years of experience in social media, digital content, or online brand building
3+ years in beauty (skincare, cosmetics, fragrance) strongly preferred
Experience leading content strategy, editorial calendars, and cross‑functional creative projects
Previous experience managing and developing a team
Deep fluency in TikTok + Instagram algorithms, platform mechanics, and best practices
Experience working closely with Creative, Influencer, and Product Marketing teams
Physical Requirements
Works in a hybrid environment, either in a home or office setting
Prolonged periods of sitting at a desk and working on a computer
Regularly required to sit, talk, hear, and use fingers to operate a computer and telephone
#J-18808-Ljbffr