Strategy
Senior Marketing Automation Manager at Strategy
Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data‑driven innovation. As a market leader in enterprise analytics and mobility software, we’ve pioneered the BI and analytics space, empowering people to make better decisions and revolutionize how businesses operate.
Location: Tysons Corner, VA. Employment type: Full‑time.
Job Description Strategy is seeking a Senior Marketing Automation Manager that will support the systems, processes, and emails used in our global digital marketing and demand generation programs. You will be responsible for implementing, tracking, analyzing, and optimizing Strategy’s email marketing campaigns using Marketo and managing the integration, customization, and new process buildout of our existing MARTECH stack including Marketo, Marketo Measure, Salesforce, Zoom, Content Stack, 6Sense, Litmus, and other proprietary marketing platforms.
You will meet regularly with business partners in Information Systems and CRM teams to understand goals and requirements, define solutions, and deliver scalable solutions along with documentation and training for end‑users. You will lead projects and collaborate with stakeholders to create and execute end‑to‑end email marketing and operations projects.
Responsibilities
Manage the integration, customization, and new process buildout of the existing marketing platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms.
Responsible for managing Strategy’s email marketing program.
Manage the Marketo Lead Scoring Model.
Collaborate with marketing and sales teams to provide project roadmaps, strategies, and execution plans for systems development.
Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release.
Provide administration, integration, maintenance, and day‑to‑day technical support for the Marketo Marketing Platform.
Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams.
Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records.
Build, design, and manage Marketo landing pages.
Set up, analyze and adjust email plans using A/B testing.
Continually learn, research, recommend, and implement email and marketing automation best practices.
Manage the Marketo database (segmentation, list acquisitions, bulkloads).
Qualifications
Marketo Certified expert.
5+ years of experience in administering marketing applications.
8+ years of professional experience in marketing operations, sales operations, or IT.
Well versed in data management best practices.
Well versed in demand generation and marketing operations best practices.
Bachelor’s degree.
Microsoft Office skills, especially Word, PowerPoint and Excel.
Experience managing and reporting on digital marketing programs.
Experience with CRM, specifically Salesforce.com.
Strong written and verbal communication skills.
HTML custom coding experience building email templates.
Experience running multi‑layer marketing programs.
Flexible team worker.
Positive, motivating attitude.
Strong organizational skills.
Additional Information Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally protected basis.
Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and need an accommodation due to a disability, contact application_accommodations@strategy.com.
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Location: Tysons Corner, VA. Employment type: Full‑time.
Job Description Strategy is seeking a Senior Marketing Automation Manager that will support the systems, processes, and emails used in our global digital marketing and demand generation programs. You will be responsible for implementing, tracking, analyzing, and optimizing Strategy’s email marketing campaigns using Marketo and managing the integration, customization, and new process buildout of our existing MARTECH stack including Marketo, Marketo Measure, Salesforce, Zoom, Content Stack, 6Sense, Litmus, and other proprietary marketing platforms.
You will meet regularly with business partners in Information Systems and CRM teams to understand goals and requirements, define solutions, and deliver scalable solutions along with documentation and training for end‑users. You will lead projects and collaborate with stakeholders to create and execute end‑to‑end email marketing and operations projects.
Responsibilities
Manage the integration, customization, and new process buildout of the existing marketing platforms including Marketo Engage, Marketo Measure, Salesforce, Zoom, Adobe Experience Manager, 6Sense, Litmus, and other proprietary marketing platforms.
Responsible for managing Strategy’s email marketing program.
Manage the Marketo Lead Scoring Model.
Collaborate with marketing and sales teams to provide project roadmaps, strategies, and execution plans for systems development.
Execute projects including documenting process flows and requirements, running project sprints, conducting user acceptance testing, and coordinating production release.
Provide administration, integration, maintenance, and day‑to‑day technical support for the Marketo Marketing Platform.
Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams.
Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records.
Build, design, and manage Marketo landing pages.
Set up, analyze and adjust email plans using A/B testing.
Continually learn, research, recommend, and implement email and marketing automation best practices.
Manage the Marketo database (segmentation, list acquisitions, bulkloads).
Qualifications
Marketo Certified expert.
5+ years of experience in administering marketing applications.
8+ years of professional experience in marketing operations, sales operations, or IT.
Well versed in data management best practices.
Well versed in demand generation and marketing operations best practices.
Bachelor’s degree.
Microsoft Office skills, especially Word, PowerPoint and Excel.
Experience managing and reporting on digital marketing programs.
Experience with CRM, specifically Salesforce.com.
Strong written and verbal communication skills.
HTML custom coding experience building email templates.
Experience running multi‑layer marketing programs.
Flexible team worker.
Positive, motivating attitude.
Strong organizational skills.
Additional Information Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally protected basis.
Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and need an accommodation due to a disability, contact application_accommodations@strategy.com.
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