Octapharma Plasma, Inc.
Sr. Manager Performance Enablement & Local Marketing
Octapharma Plasma, Inc., Charlotte, North Carolina, United States, 28245
Sr. Manager Performance Enablement & Local Marketing
Join to apply for the
Sr. Manager Performance Enablement & Local Marketing
role at
Octapharma Plasma, Inc.
Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:
What You’ll Do
Diagnose center-level performance gaps using data, dashboards, center feedback, and insights
Develop and roll out Center Performance Playbooks that standardizes best practices, benchmarks, and tactics
Serve as the strategic marketing partner for Centralized Ops, OpEx, Business Analytics and other cross-functional teams on the center performance analysis taskforce
Translate center level insights, market research, and business needs into actionable updates
Define the north star and supporting KPIs for center enablement and partner with Business Analytics to drive understanding and transparency
Conduct regular ‘what-if’ analyses and performance gap diagnostics, for tactical pivots, process enhancements, and budget allocations to maximize ROI and accelerate under-performing center growth.
Oversee the design and execution of hyper-local marketing campaigns (e.g. events, partnerships, grassroots, etc.)
Ensure consistency with brand guidelines while tailoring messaging and creative to local audiences
Own the budget and timeline for regional campaigns, coordinating with brand, media, campaign planning, and field ops teams
Implement a streamlined field marketing request process (e.g. intake forms, prioritization frameworks)
Triage, assign, and track requests from centers, ensuring timely delivery of assets, approvals, and support
Monitor request volumes and turnaround times; continuously optimizing the intake workflow across the team and fleet
Build a repeatable launch toolkit for grand openings, center refreshes, and grand reopening’s (e.g. local media buys, community partnerships, center signage, referral incentives, etc.)
Lead cross-functional launch teams to deliver exceptional experience
Post-launch, conduct performance reviews and capture lessons learned to refine future launches.
Lead and develop the marketing enablement & activation team, fostering a people first, high-performance and solution-oriented culture
Define clear objectives, goals, and performance metrics for your team
Foster a culture of data-driven decision making, collaboration, innovation, and continuous improvement
What It Takes
Bachelor’s degree in marketing, Business Administration, or a related field
6-8+ years of experience in marketing roles with a mix of strategy, operations, and field activation
3-5 years people leadership experience
Strong analytical aptitude, comfortable with data visualization tools and performance dashboards
Exceptional project management skills, able to juggle multiple regional activations & plans
Excellent communicator and relationship builders, adept at influencing cross-functional partners
Bonus: experience in healthcare, B2C services, or multi-location franchise/retail marketing
Benefits
Formal training
Outstanding plans for medical, dental, and vision insurance
Health savings account (HSA)
Employee assistance program (EAP)
Wellness program
401(k) retirement plan
Paid time off
Company-paid holidays
Personal time
We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.
INNER SATISFACTION.
OUTSTANDING IMPACT.
#J-18808-Ljbffr
Sr. Manager Performance Enablement & Local Marketing
role at
Octapharma Plasma, Inc.
Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:
What You’ll Do
Diagnose center-level performance gaps using data, dashboards, center feedback, and insights
Develop and roll out Center Performance Playbooks that standardizes best practices, benchmarks, and tactics
Serve as the strategic marketing partner for Centralized Ops, OpEx, Business Analytics and other cross-functional teams on the center performance analysis taskforce
Translate center level insights, market research, and business needs into actionable updates
Define the north star and supporting KPIs for center enablement and partner with Business Analytics to drive understanding and transparency
Conduct regular ‘what-if’ analyses and performance gap diagnostics, for tactical pivots, process enhancements, and budget allocations to maximize ROI and accelerate under-performing center growth.
Oversee the design and execution of hyper-local marketing campaigns (e.g. events, partnerships, grassroots, etc.)
Ensure consistency with brand guidelines while tailoring messaging and creative to local audiences
Own the budget and timeline for regional campaigns, coordinating with brand, media, campaign planning, and field ops teams
Implement a streamlined field marketing request process (e.g. intake forms, prioritization frameworks)
Triage, assign, and track requests from centers, ensuring timely delivery of assets, approvals, and support
Monitor request volumes and turnaround times; continuously optimizing the intake workflow across the team and fleet
Build a repeatable launch toolkit for grand openings, center refreshes, and grand reopening’s (e.g. local media buys, community partnerships, center signage, referral incentives, etc.)
Lead cross-functional launch teams to deliver exceptional experience
Post-launch, conduct performance reviews and capture lessons learned to refine future launches.
Lead and develop the marketing enablement & activation team, fostering a people first, high-performance and solution-oriented culture
Define clear objectives, goals, and performance metrics for your team
Foster a culture of data-driven decision making, collaboration, innovation, and continuous improvement
What It Takes
Bachelor’s degree in marketing, Business Administration, or a related field
6-8+ years of experience in marketing roles with a mix of strategy, operations, and field activation
3-5 years people leadership experience
Strong analytical aptitude, comfortable with data visualization tools and performance dashboards
Exceptional project management skills, able to juggle multiple regional activations & plans
Excellent communicator and relationship builders, adept at influencing cross-functional partners
Bonus: experience in healthcare, B2C services, or multi-location franchise/retail marketing
Benefits
Formal training
Outstanding plans for medical, dental, and vision insurance
Health savings account (HSA)
Employee assistance program (EAP)
Wellness program
401(k) retirement plan
Paid time off
Company-paid holidays
Personal time
We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.
INNER SATISFACTION.
OUTSTANDING IMPACT.
#J-18808-Ljbffr