Novo Nordisk
Director - Key Opinion Leader Strategy and Engagement (Marketing)
Novo Nordisk, Plainsboro, New Jersey, United States
About the Department
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision‑making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our ‘test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real‑world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position The Director, Key Opinion Leader Strategy & Engagement will lead a team and critically shape KOL strategy & engagement across NN USO. They will be accountable for KOL and medical association identification, planning, and engagement strategies. They will develop competitive differentiation in NNI KOL strategies, set high standards, and establish/maintain a proactive market leadership position. This role will drive collaboration across functions to optimize KOL engagement (individually and via medical associations), ensure a consistent brand/therapy area vision and message, drive awareness and credibility for the company, and ultimately increase NN company and NN product endorsement and advocacy.
Relationships Reports to VP Portfolio & Pipeline Strategy. Responsible for providing interface with key external and internal stakeholders. Collaborates with counterparts across TAs and with cross‑functional teams, including sales, medical affairs, market access and policy/advocacy (MAPA), Global Commercial, regulatory affairs, other relevant NNI departments.
Essential Functions
Identify, define and refine KOL- and association‑targets from and for NN TAs/Disease Areas
Define and execute pre‑launch and launch KOL‑and association‑related brand/therapy area strategic objectives
KOL Experience Strategy: Lead the execution of KOL experience strategies and ensure transparent communication with stakeholders outside the department. Actively manage the process to drive consistent execution across all channels
Strategic Planning: Identify competitive obstacles and implement strategic actions to drive brand/therapy area success. Develop and present compelling plans for endorsement
Global Collaboration: Execute partnerships with global colleagues on brand/therapy area strategies and key decisions
KOL Engagement and Early Market Education: Design and execute KOL engagement strategies that build advocacy and support for the brand/therapy area. Lead specific early market education initiatives to effectively prepare the market
Thought Leadership Programming: Oversee the development and execution of thought leadership programs, educational initiatives, and advisory boards with KOLs
KOL Interaction and Communication: Facilitate scientific communications between internal stakeholders and KOLs, ensuring mutual understanding of NNI products, pipeline developments, and emerging healthcare trends
Learning Event Coordination: Strategically coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand knowledge, and direct engagement with KOLs
Measuring Performance: Establish key performance indicators (KPIs) and a detailed measurement plan to assess the success of omnichannel and KOL experience strategies. Continuously analyze the effectiveness of HCP/KOL engagement tactics, optimizing execution to enhance customer interactions with NNI. Make data‑driven recommendations for ongoing improvement. Identify and implement actionable improvements
Budget Management: Ensure effective management of the marketing budget to optimize resource allocation and drive impactful strategies. Regularly evaluate resource utilization to achieve productivity goals and departmental profitability
Physical Requirements Up to 50% overnight travel.
Development of People Supervisory.
Qualifications
Requires a Bachelor’s degree; Master’s degree preferred
10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, within cardiometabolic area required
HCP marketing experience leading brand/therapy area strategy development and driving impactful customer experiences is required
Proven success in developing strategy through expert understanding of market and industry
Ability to manage complexity, including the leadership of work across competing priorities
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
Strong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers
Proven track record of successful KOL relationship management and strategic collaboration
HCP KOL marketing experience leading brand strategy development and driving impactful customer experiences is required
Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross‑functional teams across the organization as well as strong aptitude to build rapport and credibility with external customers
Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
Experience with management of outside agencies
Excellent leadership and team management skills, with the ability to inspire and motivate others
People management experience required, with a proven track record of development and coaching
The base compensation range for this position is $181,670 to $317,920. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long‑term incentive compensation and or company vehicles depending on the position’s level or other company factors. Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex‑able vacation policy, and parental leave policy.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
#J-18808-Ljbffr
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position The Director, Key Opinion Leader Strategy & Engagement will lead a team and critically shape KOL strategy & engagement across NN USO. They will be accountable for KOL and medical association identification, planning, and engagement strategies. They will develop competitive differentiation in NNI KOL strategies, set high standards, and establish/maintain a proactive market leadership position. This role will drive collaboration across functions to optimize KOL engagement (individually and via medical associations), ensure a consistent brand/therapy area vision and message, drive awareness and credibility for the company, and ultimately increase NN company and NN product endorsement and advocacy.
Relationships Reports to VP Portfolio & Pipeline Strategy. Responsible for providing interface with key external and internal stakeholders. Collaborates with counterparts across TAs and with cross‑functional teams, including sales, medical affairs, market access and policy/advocacy (MAPA), Global Commercial, regulatory affairs, other relevant NNI departments.
Essential Functions
Identify, define and refine KOL- and association‑targets from and for NN TAs/Disease Areas
Define and execute pre‑launch and launch KOL‑and association‑related brand/therapy area strategic objectives
KOL Experience Strategy: Lead the execution of KOL experience strategies and ensure transparent communication with stakeholders outside the department. Actively manage the process to drive consistent execution across all channels
Strategic Planning: Identify competitive obstacles and implement strategic actions to drive brand/therapy area success. Develop and present compelling plans for endorsement
Global Collaboration: Execute partnerships with global colleagues on brand/therapy area strategies and key decisions
KOL Engagement and Early Market Education: Design and execute KOL engagement strategies that build advocacy and support for the brand/therapy area. Lead specific early market education initiatives to effectively prepare the market
Thought Leadership Programming: Oversee the development and execution of thought leadership programs, educational initiatives, and advisory boards with KOLs
KOL Interaction and Communication: Facilitate scientific communications between internal stakeholders and KOLs, ensuring mutual understanding of NNI products, pipeline developments, and emerging healthcare trends
Learning Event Coordination: Strategically coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand knowledge, and direct engagement with KOLs
Measuring Performance: Establish key performance indicators (KPIs) and a detailed measurement plan to assess the success of omnichannel and KOL experience strategies. Continuously analyze the effectiveness of HCP/KOL engagement tactics, optimizing execution to enhance customer interactions with NNI. Make data‑driven recommendations for ongoing improvement. Identify and implement actionable improvements
Budget Management: Ensure effective management of the marketing budget to optimize resource allocation and drive impactful strategies. Regularly evaluate resource utilization to achieve productivity goals and departmental profitability
Physical Requirements Up to 50% overnight travel.
Development of People Supervisory.
Qualifications
Requires a Bachelor’s degree; Master’s degree preferred
10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, within cardiometabolic area required
HCP marketing experience leading brand/therapy area strategy development and driving impactful customer experiences is required
Proven success in developing strategy through expert understanding of market and industry
Ability to manage complexity, including the leadership of work across competing priorities
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
Strong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers
Proven track record of successful KOL relationship management and strategic collaboration
HCP KOL marketing experience leading brand strategy development and driving impactful customer experiences is required
Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross‑functional teams across the organization as well as strong aptitude to build rapport and credibility with external customers
Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
Experience with management of outside agencies
Excellent leadership and team management skills, with the ability to inspire and motivate others
People management experience required, with a proven track record of development and coaching
The base compensation range for this position is $181,670 to $317,920. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long‑term incentive compensation and or company vehicles depending on the position’s level or other company factors. Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex‑able vacation policy, and parental leave policy.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
#J-18808-Ljbffr