YMCA of Greater San Francisco
Senior Director of Brand Communications
YMCA of Greater San Francisco, San Francisco, California, United States, 94199
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Senior Director of Brand Communications
role at
YMCA of Greater San Francisco
YMCA of Greater San Francisco provided pay range This range is provided by YMCA of Greater San Francisco. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $115,000./yr – $145,000.00/yr
Position Summary The YMCA of Greater San Francisco is seeking a senior, hands‑on communications leader to serve as the organization’s chief storyteller and reputation architect. Reporting to the Vice President of Marketing and Communications, who sets the overarching strategy, this role brings that strategy to life through powerful storytelling, media engagement, and stakeholder communications.
The Senior Director of Brand Communications is responsible for protecting and elevating the YMCA’s visibility, credibility, and influence across donors, partners, government leaders, media, and the broader community. This position leads the execution of high-impact communications that build trust, strengthen reputation, and advance the organization’s mission.
Acting as a force multiplier, the Sr. Director turns strategy into action—developing executive messaging, managing media relations, and creating the content and materials that help senior leaders and fundraisers represent the organization with confidence and clarity. The role also supports the success of Mission Advancement efforts tied to $5.1 M+ in fundraising, partnerships, and public engagement, while collaborating with the VP of Culture to ensure external communications reinforce the YMCA’s internal voice and values.
Job Responsibilities Reputation Leadership
Serve as the primary steward of organizational reputation, ensuring messaging across all external audiences reflects the YMCA’s mission, credibility, and community impact.
Proactively identify and pursue opportunities to enhance visibility through awards, thought leadership, and media coverage.
Track and analyze public sentiment, media impact, and brand visibility to inform strategy and report measurable outcomes.
Executive & Stakeholder Communications
Develop high-quality executive materials—including speeches, statements, op‑eds, and key messages—that elevate leadership voices and reinforce strategic priorities.
Create compelling narratives and proof points for donors, corporate partners, and government leaders that connect directly to measurable impact.
Manage the strategic social media presence for the CEO and LinkedIn presence for the organization, advancing thought leadership and engagement among key audiences.
Media Strategy & Relations
Lead the YMCA’s media engagement efforts, including story development, pitching, press materials, and interview preparation.
Build and maintain relationships with journalists and community influencers to secure meaningful, values‑aligned coverage.
Maintain an updated press kit and master narrative that make it easy for the media to cover the Y accurately and effectively.
Mission Advancement Communications
Partner with Mission Advancement to develop and execute communications that enable fundraising, corporate partnerships, and government engagement.
Craft presentations, proposals, and storytelling materials that inspire investment and demonstrate impact.
Translate the VP’s strategic vision into clear, actionable communications plans and deliver high-quality execution across all initiatives.
Coordinate closely with the VP of Culture to align external storytelling with internal communications and organizational culture.
Establish systems to plan, measure, and report communications outcomes, including visibility metrics, reputation indicators, and stakeholder engagement results.
Operate independently as a senior executor—a doer who delivers at a high level and amplifies leadership effectiveness without direct reports.
Minimum Qualifications
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
12+ years of progressively responsible experience in communications, public affairs, or reputation management within a complex, mission‑driven, or fundraising organization.
Exceptional writing and editing skills, with proven ability to craft speeches op‑eds, impact stories, and stakeholder communications that inspire confidence and action.
Demonstrated success leading media relations, including developing press materials, pitching stories, and maintaining relationships with journalists and influencers in the Bay Area and beyond.
Experience translating mission and impact into compelling donor, corporate, and government partner communications that directly support fundraising and reputation goals.
Strong strategic planning and project management abilities, with capacity to plan, execute, measure, and report on communications initiatives that advance organizational priorities. \ Proficiency with reputation measurement and media monitoring tools (e.g., Meltwater or similar) and the ability to analyze and present results to leadership.
Experience supporting executive and thought leadership communications for CEOs or senior leaders, including speechwriting and social media presence management (LinkedIn and professional platforms).
Strong collaboration and relationship‑building skills, adept at coordinating with Mission Advancement, Marketing, and Culture leaders, as well as with partnership organizations to ensure message alignment across internal and external audiences.
Self‑directed, highly accountable communicator who thrives in a fast‑paced, high‑expectation environment and takes ownership from concept through execution.
Understanding of inclusive and culturally fluent communications practices, with a deep commitment to equity, belonging, and authentic community representation.
Desired Qualifications
Bilingual or multilingual ability—especially in Spanish, Cantonese, or Mandarin—to effectively communicate with and represent the diverse communities of the YMCA of San Francisco.
Prior public relations agency experience supporting multiple clients or complex, multi‑stakeholder organizations.
Work Environment & Physical Demands This role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. Some travel between YMCA branch locations may be required. The role requires the ability to communicate effectively, work at a computer for extended periods, and occasionally lift up to 25 pounds. Some evening or weekend work may be required to support special events or critical deadlines.
Disclaimers
Must successfully complete a background screening, including criminal and employment verification. Some positions may also require a credit check.
All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunity workplace, which includes reasonable accommodation for otherwise qualified disabled applicants and employees. Please contact your manager if you have any questions about this policy or these job duties.
This job description may not be all-inclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.
Job offers are conditional and contingent upon background clearance. Pursuant to the San Francisco Fair Chance Ordinance and CA Fair Chance Act, we will consider qualified applicants with arrest and conviction records for employment.
The Senior Director of Brand Communications position offers a Salary of $115,000 to $145,000 per year. Based on experience, qualifications, and alignment with salary benchmarks for similar roles.
Seniority Level Director
Employment Type Full‑time
Job Function Public Relations, Marketing, and Strategy/Planning
Industries Public Relations and Communications Services; Civic and Social Organizations
Benefits
Medical insurance
Vision insurance
itionli>
Disability insurance
Get notified about new Director Brand Communications jobs in
San Francisco, CA .
#J-18808-Ljbffr
Senior Director of Brand Communications
role at
YMCA of Greater San Francisco
YMCA of Greater San Francisco provided pay range This range is provided by YMCA of Greater San Francisco. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $115,000./yr – $145,000.00/yr
Position Summary The YMCA of Greater San Francisco is seeking a senior, hands‑on communications leader to serve as the organization’s chief storyteller and reputation architect. Reporting to the Vice President of Marketing and Communications, who sets the overarching strategy, this role brings that strategy to life through powerful storytelling, media engagement, and stakeholder communications.
The Senior Director of Brand Communications is responsible for protecting and elevating the YMCA’s visibility, credibility, and influence across donors, partners, government leaders, media, and the broader community. This position leads the execution of high-impact communications that build trust, strengthen reputation, and advance the organization’s mission.
Acting as a force multiplier, the Sr. Director turns strategy into action—developing executive messaging, managing media relations, and creating the content and materials that help senior leaders and fundraisers represent the organization with confidence and clarity. The role also supports the success of Mission Advancement efforts tied to $5.1 M+ in fundraising, partnerships, and public engagement, while collaborating with the VP of Culture to ensure external communications reinforce the YMCA’s internal voice and values.
Job Responsibilities Reputation Leadership
Serve as the primary steward of organizational reputation, ensuring messaging across all external audiences reflects the YMCA’s mission, credibility, and community impact.
Proactively identify and pursue opportunities to enhance visibility through awards, thought leadership, and media coverage.
Track and analyze public sentiment, media impact, and brand visibility to inform strategy and report measurable outcomes.
Executive & Stakeholder Communications
Develop high-quality executive materials—including speeches, statements, op‑eds, and key messages—that elevate leadership voices and reinforce strategic priorities.
Create compelling narratives and proof points for donors, corporate partners, and government leaders that connect directly to measurable impact.
Manage the strategic social media presence for the CEO and LinkedIn presence for the organization, advancing thought leadership and engagement among key audiences.
Media Strategy & Relations
Lead the YMCA’s media engagement efforts, including story development, pitching, press materials, and interview preparation.
Build and maintain relationships with journalists and community influencers to secure meaningful, values‑aligned coverage.
Maintain an updated press kit and master narrative that make it easy for the media to cover the Y accurately and effectively.
Mission Advancement Communications
Partner with Mission Advancement to develop and execute communications that enable fundraising, corporate partnerships, and government engagement.
Craft presentations, proposals, and storytelling materials that inspire investment and demonstrate impact.
Translate the VP’s strategic vision into clear, actionable communications plans and deliver high-quality execution across all initiatives.
Coordinate closely with the VP of Culture to align external storytelling with internal communications and organizational culture.
Establish systems to plan, measure, and report communications outcomes, including visibility metrics, reputation indicators, and stakeholder engagement results.
Operate independently as a senior executor—a doer who delivers at a high level and amplifies leadership effectiveness without direct reports.
Minimum Qualifications
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
12+ years of progressively responsible experience in communications, public affairs, or reputation management within a complex, mission‑driven, or fundraising organization.
Exceptional writing and editing skills, with proven ability to craft speeches op‑eds, impact stories, and stakeholder communications that inspire confidence and action.
Demonstrated success leading media relations, including developing press materials, pitching stories, and maintaining relationships with journalists and influencers in the Bay Area and beyond.
Experience translating mission and impact into compelling donor, corporate, and government partner communications that directly support fundraising and reputation goals.
Strong strategic planning and project management abilities, with capacity to plan, execute, measure, and report on communications initiatives that advance organizational priorities. \ Proficiency with reputation measurement and media monitoring tools (e.g., Meltwater or similar) and the ability to analyze and present results to leadership.
Experience supporting executive and thought leadership communications for CEOs or senior leaders, including speechwriting and social media presence management (LinkedIn and professional platforms).
Strong collaboration and relationship‑building skills, adept at coordinating with Mission Advancement, Marketing, and Culture leaders, as well as with partnership organizations to ensure message alignment across internal and external audiences.
Self‑directed, highly accountable communicator who thrives in a fast‑paced, high‑expectation environment and takes ownership from concept through execution.
Understanding of inclusive and culturally fluent communications practices, with a deep commitment to equity, belonging, and authentic community representation.
Desired Qualifications
Bilingual or multilingual ability—especially in Spanish, Cantonese, or Mandarin—to effectively communicate with and represent the diverse communities of the YMCA of San Francisco.
Prior public relations agency experience supporting multiple clients or complex, multi‑stakeholder organizations.
Work Environment & Physical Demands This role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. Some travel between YMCA branch locations may be required. The role requires the ability to communicate effectively, work at a computer for extended periods, and occasionally lift up to 25 pounds. Some evening or weekend work may be required to support special events or critical deadlines.
Disclaimers
Must successfully complete a background screening, including criminal and employment verification. Some positions may also require a credit check.
All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunity workplace, which includes reasonable accommodation for otherwise qualified disabled applicants and employees. Please contact your manager if you have any questions about this policy or these job duties.
This job description may not be all-inclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.
Job offers are conditional and contingent upon background clearance. Pursuant to the San Francisco Fair Chance Ordinance and CA Fair Chance Act, we will consider qualified applicants with arrest and conviction records for employment.
The Senior Director of Brand Communications position offers a Salary of $115,000 to $145,000 per year. Based on experience, qualifications, and alignment with salary benchmarks for similar roles.
Seniority Level Director
Employment Type Full‑time
Job Function Public Relations, Marketing, and Strategy/Planning
Industries Public Relations and Communications Services; Civic and Social Organizations
Benefits
Medical insurance
Vision insurance
itionli>
Disability insurance
Get notified about new Director Brand Communications jobs in
San Francisco, CA .
#J-18808-Ljbffr