DoubleTree by Hilton Washington DC - Crystal City
Area Director of Sales and Marketing - DoubleTree Crystal City, Embassy Suites C
DoubleTree by Hilton Washington DC - Crystal City, Virginia, Minnesota, United States, 55792
Area Director of Sales and Marketing – DoubleTree Crystal City, Embassy Suites Crystal City and Hilton Arlington National Landing
As the Complex Director of Sales & Marketing for DoubleTree, Embassy Suites Crystal City and National Landing, you will be responsible for overseeing commercial strategies for your hotels. Your goal is to improve performance by connecting strategy and business processes.
Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are essential to Hilton’s ability to drive profitable growth.
What I will be doing The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables include moving the business analytics and processes to a predictive and prescriptive approach to drive performance, including development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.
In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.
Produce your hotel’s Annual Multi‑Year Commercial Strategy Plan in partnership with on‑property leaders and regional support
Connect performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves
Direct accountability for setting strategy and delivery of your hotel’s revenues including group rooms, banquets, catering, business transient and leisure transient
Work with Commercial Leadership to ensure Business Review Guidelines (current to +5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share
Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e‑Commerce teams to ensure online hotel content is accurate and effective
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets
Develop and execute departmental expense budget and forecasts
Develop and maintain detailed and real‑time knowledge of all competitor and market activity
Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)
Leadership
Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi‑annual basis
Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
Responsible for recruiting and retention of all sales and marketing roles
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
Conduct performance reviews for all direct reports and provide feedback for dotted‑line reports, including Group Sales, Business Transient Sales, Leisure Sales, Catering Sales, Marketing
Facilitate and lead a culture that is aligned with Hilton’s DEI and ESG enterprise goals
Ownership, Customer, and Stakeholder Relations
Own performance and commercial activity reporting for each of your hotels (performance status communication and response plans)
In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)
Liaise with Hilton Worldwide Sales, regional support and brand teams
Build strong relationships with CVB, community influencers and 3rd party travel partners
High level of engagement with customers from all sales segments
Support team’s high‑impact site visits and pre‑convention meetings
Support of sales managers’ sales travel into feeder markets
What are we looking for?
Hotel Sales, Catering or Marketing Experience
Leadership management Experience
Ability to travel
Experience in hotel management, or related industry, essential
Highly professional presentations and communication (oral and written) skills
Proficiency with standard Microsoft Office
Ability to perform critical analysis
Additional capabilities and distinctions that would be helpful:
Four‑year college degree preferred
Adaptable experience with business strategy, business planning, and business plan development
Ability to speak multiple languages
Multiple Brand experience
Hilltop Values Since being founded in 1919, Hilton has been a leader in the hospitality industry. The following values guide our work:
Hospitality – We’re passionate about delivering exceptional guest experiences.
Integrity – We do the right thing, all the time.
Leadership – We’re leaders in our industry and in our communities.
Teamwork – We’re team players in everything we do.
Ownership – We’re the owners of our actions and decisions.
Now – We operate with a sense of urgency and discipline
Key Attributes
Quality
Productivity
DependabilityCustomer Focus
Adaptability
What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.
Schedule: Full‑time
Brand: Doubletree by Hilton
Job: Sales
#J-18808-Ljbffr
Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are essential to Hilton’s ability to drive profitable growth.
What I will be doing The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables include moving the business analytics and processes to a predictive and prescriptive approach to drive performance, including development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.
In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.
Produce your hotel’s Annual Multi‑Year Commercial Strategy Plan in partnership with on‑property leaders and regional support
Connect performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves
Direct accountability for setting strategy and delivery of your hotel’s revenues including group rooms, banquets, catering, business transient and leisure transient
Work with Commercial Leadership to ensure Business Review Guidelines (current to +5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share
Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e‑Commerce teams to ensure online hotel content is accurate and effective
Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets
Develop and execute departmental expense budget and forecasts
Develop and maintain detailed and real‑time knowledge of all competitor and market activity
Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)
Leadership
Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi‑annual basis
Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
Responsible for recruiting and retention of all sales and marketing roles
Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
Conduct performance reviews for all direct reports and provide feedback for dotted‑line reports, including Group Sales, Business Transient Sales, Leisure Sales, Catering Sales, Marketing
Facilitate and lead a culture that is aligned with Hilton’s DEI and ESG enterprise goals
Ownership, Customer, and Stakeholder Relations
Own performance and commercial activity reporting for each of your hotels (performance status communication and response plans)
In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)
Liaise with Hilton Worldwide Sales, regional support and brand teams
Build strong relationships with CVB, community influencers and 3rd party travel partners
High level of engagement with customers from all sales segments
Support team’s high‑impact site visits and pre‑convention meetings
Support of sales managers’ sales travel into feeder markets
What are we looking for?
Hotel Sales, Catering or Marketing Experience
Leadership management Experience
Ability to travel
Experience in hotel management, or related industry, essential
Highly professional presentations and communication (oral and written) skills
Proficiency with standard Microsoft Office
Ability to perform critical analysis
Additional capabilities and distinctions that would be helpful:
Four‑year college degree preferred
Adaptable experience with business strategy, business planning, and business plan development
Ability to speak multiple languages
Multiple Brand experience
Hilltop Values Since being founded in 1919, Hilton has been a leader in the hospitality industry. The following values guide our work:
Hospitality – We’re passionate about delivering exceptional guest experiences.
Integrity – We do the right thing, all the time.
Leadership – We’re leaders in our industry and in our communities.
Teamwork – We’re team players in everything we do.
Ownership – We’re the owners of our actions and decisions.
Now – We operate with a sense of urgency and discipline
Key Attributes
Quality
Productivity
DependabilityCustomer Focus
Adaptability
What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.
Schedule: Full‑time
Brand: Doubletree by Hilton
Job: Sales
#J-18808-Ljbffr