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The Road Home

Director of Communications

The Road Home, Salt Lake City, Utah, United States, 84193

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Position Overview

Director of Communications (Full‑time) – headquartered at 1415 S Main St, Salt Lake City, UT 84115. Equal Opportunity Employer

The Road Home is an Equal Opportunity Employer. Our mission to help people experiencing homelessness is strengthened by a highly qualified team with a variety of perspectives, backgrounds, and experiences. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to contribute their unique strengths. We welcome applicants from all walks of life who share our passion for ending homelessness, collaboration, and compassion. Benefits Summary

HSA, FSA, HRA – reimbursement for part of deductible 403(b) retirement plan with TRH contribution and match Free life insurance for employees Paid Time Off (Vacation, Sick & 12 public holidays) One floating holiday per year Free short‑term and long‑term disability Employee Assistance Program Free training & development Tuition assistance for a wide variety of classes Public Service Loan Forgiveness qualifying agency Job Summary

As the Director of Communications, you will serve as a strategic leader responsible for shaping and amplifying the organization’s voice. You will be the agency’s chief storyteller and brand steward, overseeing both internal and external communications, ensuring consistent, inclusive, and mission‑aligned messaging. Your focus will include advancing advocacy, fundraising, and program initiatives, managing media relations, crisis communications, and storytelling across multiple channels. You will work closely with the CEO, leadership team, Board of Directors, and stakeholders to track effectiveness and adapt strategies. Essential Duties and Responsibilities

Strategic Communications & Brand Leadership

Develop and implement a comprehensive communications strategy aligned with the organizational strategic plan and annual goals. Update and steward The Road Home’s brand, ensuring consistency across programs, locations, and platforms. Lead organization‑wide messaging, including shelter resources, housing programs, partnerships, policy issues, and system‑wide collaboration. Provide strategic counsel to leadership during emerging issues or sensitive topics. Build messaging frameworks and strategic collateral that reflect the mission and elevate public understanding of homelessness. Translate complex policy, public health, and housing information into clear, accessible narratives for diverse audiences. Media Relations & Public Affairs

Build strong relationships with local and national media, serving as a spokesperson as needed. Coordinate crisis communications, ensure message alignment, and prepare leadership for interviews and public briefings. Create proactive media pitches that highlight successful housing stories, innovations, and community impact. Manage high‑visibility media moments with professionalism and accuracy, including politically sensitive or time‑critical situations. Develop op‑eds, press materials, talking points, and executive communications for organizational leadership and key partners. Storytelling

Develop multimedia storytelling that humanizes homelessness and highlights The Road Home’s efforts. Work with data and impact teams to develop consistent reviews and analyses of program data for storytelling. Produce reports, annual impact statements, printed collateral, and community presentations. Collaborate with development on digital communications, including website, social media, and creative production. Coordinate with events for photography, videography, and media coverage to maximize visibility and engagement. Internal Communications & Culture

Engage with team members across programs to highlight impactful stories. Create internal communication systems that support transparency, staff morale, and information sharing. Partner with program leads to ensure staff have clear, consistent messaging about initiatives and public‑facing information. Strengthen internal alignment through newsletters, staff updates, and employee‑facing content that supports culture and mission connection. Partnerships & Community Engagement

Support the development team with messaging for donor engagement, events, and campaigns. Collaborate closely with government agencies, service providers, philanthropic partners, board members, and neighborhood groups. Build trust with community stakeholders by providing clear, empathetic communication about initiatives and system‑wide efforts. Team Leadership

Establish and maintain policies and guidelines for consistent, ethical, and inclusive communication. Manage and mentor communications team members, contractors, and creative partners. Develop budgets, work plans, and performance metrics that reflect organizational priorities. Foster a collaborative, high‑performing team environment focused on clarity, creativity, and mission impact. Other Responsibilities

Perform other related duties as assigned to advance strategic goals. Attend mandatory agency trainings, including trauma‑informed care, housing focus, de‑escalation, suicide prevention, CPR, and more. Participate in emergency drills and environmental safety activities as required. Follow all agency protocols for security, safety, and sanitation to maintain a clean and secure environment for guests and staff. Maintain regular and reliable attendance as an essential function of the position. Education and Experience

Bachelor’s degree in communications required; master’s degree advantageous. At least eight years of progressive communications experience. Experience building media relationships, securing coverage, and serving as spokesperson in diverse settings. Experience developing executive‑level messaging, speeches, talking points, policy briefs, and public statements. Proven ability to lead during high‑pressure or stakeholder‑sensitive situations. Exceptional writing, editing, and storytelling skills. Supervisory experience preferred. Experience working with diverse and/or vulnerable populations preferred. Skills and Expectations

Develop and execute comprehensive communication strategies aligned with mission, fundraising, and advocacy goals. Strong writing and editing skills for press releases, newsletters, blogs, and donor communications. Craft compelling narratives that highlight organizational impact and inspire donor and volunteer engagement. Proficient in managing multi‑channel campaigns, including social media, email marketing, and website content. Lead communications team, collaborate with program staff, and manage external vendors or consultants. Understand how communications drive donor engagement, advocacy campaigns, and community partnerships. Familiarity with analytics tools to measure campaign effectiveness and adjust strategies. Adapt and respond to difficult questions and issues. Create, implement, and apply a budget. Extremely proficient with Microsoft Office Suite and desktop publishing software. Physical and Equipment Requirements

Prolonged periods of sitting at a desk and working at a computer. Ability to lift and move up to 15 pounds. Ability to sit, stand, and move for at least an hour at a time or more. Location and Position Details

Location:

Headquarters – 1415 S Main St, Salt Lake City, UT 84115 Reports to:

Chief Executive Officer Position Status:

Full‑time Shift:

Monday‑Friday, 9‑5 (Occasional weekend or after‑hours work required) Pay Grade:

Grade 16 – Starting salary $94,740 FLSA Status:

Exempt Reasonable accommodations may be considered to enable all individuals to perform these essential functions.

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