City of Minneapolis
Digital Communications Manager
City of Minneapolis, Minneapolis, Minnesota, United States, 55400
Position Description
The mission of the Digital Communications Manager is to strengthen the City of Minneapolis’s connection with its community through strategic, integrated digital engagement. This role leads the development and execution of innovative digital and social media strategies that align with the City’s unified communications approach. By managing content across digital platforms, enhancing transparency, and fostering public trust, the position ensures timely, accessible, and culturally resonant communication. It also plays a key role in shaping the City’s digital identity, managing online reputation, and building meaningful relationships with residents, businesses, and visitors.
The City of Minneapolis does not sponsor applicants for work visas.
Job Duties and Responsibilities
Develop and implement comprehensive social media strategies aligned with the City’s communication goals, focusing on performance metrics, audience growth, and reputation management.
Oversee the creation and distribution of engaging, informative, and relevant content across all City digital channels, collaborating with the creative team to maintain a proactive content calendar.
Supervise, mentor, and evaluate Digital Media Coordinators, supporting professional development and fostering a collaborative team environment.
Establish and manage access, permissions, and responsibilities for social media accounts, content creation, and community management.
Serve as the City’s Social Media Officer, managing the Social Media Policy and Procedures, including platform-specific strategies and key operational processes.
Develop creative digital campaigns to drive organic engagement and earned media coverage.
Manage website content overseen by the Communications team and support the Web Quality Assurance Policy.
Centralize and oversee systems for social media, mass notifications, websites, and digital advertising, implementing standard operating procedures for platform use.
Lead the City’s approach to reporting on digital communications performance, trends, and opportunities for continuous improvement.
Plan and execute digital marketing campaigns to promote City initiatives, events, and programs across social and digital platforms.
Advise staff, leadership, elected and appointed officials, and consultants on digital communications strategy, including policies, platform rules, regulations, and best practices.
Collaborate with City departments to prioritize high-impact communications and ensure consistent messaging across all channels.
Provide communication support during crises or special events as part of the Joint Information System.
Ensure all digital communications are accessible to individuals with disabilities and reflect the diversity of the Minneapolis community, using inclusive language and imagery.
Investigate complaints related to Social Media and Website Quality Assurance Policy violations, conduct research, and provide follow-up to staff, supervisors, leadership, and HR as needed.
Stay current on emerging trends, technologies, and best practices in social media and digital communications.
Working Conditions Regular Indoor Office Environment.
Required Qualifications
Minimum Education:
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field.
Minimum Experience:
Five to seven years of progressive work experience in the field of Communications in directly related work. Supervisory and/or management experience required.
Equivalency:
An equivalent combination of education and highly related experience in a similar environment may be considered.
Licenses/Certifications:
None.
Knowledge, Skills & Abilities
Ability to work effectively with cross-functional teams to achieve shared goals.
Ability to analyze data and apply insights to inform strategic decision-making.
Strong organizational skills, with the ability to manage multiple tasks, priorities, and deadlines efficiently.
As the largest and most vibrant city in the state, Minneapolis depends on purposeful, dedicated and innovative employees. Minneapolis has a large variety of careers for people of all experiences and backgrounds who come together for a singular purpose—serving the residents, businesses and visitors of Minneapolis.
The City of Minneapolis is proud to be an Equal Employment Opportunity and Affiliation Action employer.
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The City of Minneapolis does not sponsor applicants for work visas.
Job Duties and Responsibilities
Develop and implement comprehensive social media strategies aligned with the City’s communication goals, focusing on performance metrics, audience growth, and reputation management.
Oversee the creation and distribution of engaging, informative, and relevant content across all City digital channels, collaborating with the creative team to maintain a proactive content calendar.
Supervise, mentor, and evaluate Digital Media Coordinators, supporting professional development and fostering a collaborative team environment.
Establish and manage access, permissions, and responsibilities for social media accounts, content creation, and community management.
Serve as the City’s Social Media Officer, managing the Social Media Policy and Procedures, including platform-specific strategies and key operational processes.
Develop creative digital campaigns to drive organic engagement and earned media coverage.
Manage website content overseen by the Communications team and support the Web Quality Assurance Policy.
Centralize and oversee systems for social media, mass notifications, websites, and digital advertising, implementing standard operating procedures for platform use.
Lead the City’s approach to reporting on digital communications performance, trends, and opportunities for continuous improvement.
Plan and execute digital marketing campaigns to promote City initiatives, events, and programs across social and digital platforms.
Advise staff, leadership, elected and appointed officials, and consultants on digital communications strategy, including policies, platform rules, regulations, and best practices.
Collaborate with City departments to prioritize high-impact communications and ensure consistent messaging across all channels.
Provide communication support during crises or special events as part of the Joint Information System.
Ensure all digital communications are accessible to individuals with disabilities and reflect the diversity of the Minneapolis community, using inclusive language and imagery.
Investigate complaints related to Social Media and Website Quality Assurance Policy violations, conduct research, and provide follow-up to staff, supervisors, leadership, and HR as needed.
Stay current on emerging trends, technologies, and best practices in social media and digital communications.
Working Conditions Regular Indoor Office Environment.
Required Qualifications
Minimum Education:
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field.
Minimum Experience:
Five to seven years of progressive work experience in the field of Communications in directly related work. Supervisory and/or management experience required.
Equivalency:
An equivalent combination of education and highly related experience in a similar environment may be considered.
Licenses/Certifications:
None.
Knowledge, Skills & Abilities
Ability to work effectively with cross-functional teams to achieve shared goals.
Ability to analyze data and apply insights to inform strategic decision-making.
Strong organizational skills, with the ability to manage multiple tasks, priorities, and deadlines efficiently.
As the largest and most vibrant city in the state, Minneapolis depends on purposeful, dedicated and innovative employees. Minneapolis has a large variety of careers for people of all experiences and backgrounds who come together for a singular purpose—serving the residents, businesses and visitors of Minneapolis.
The City of Minneapolis is proud to be an Equal Employment Opportunity and Affiliation Action employer.
#J-18808-Ljbffr