Fitness Ventures, LLC (Crunch Fitness)
PR & Marketing Communications (Marcom) Manager
Fitness Ventures, LLC (Crunch Fitness), Florida, New York, United States
PR & Marketing Communications (Marcom) Manager
Reports to: Senior Manager Manager & Communications (Marcom)
Who We Are Fitness Ventures is one of the fastest growing franchisees in the Crunch Fitness system. Fitness Ventures currently owns and operates 80 locations in various states with several more in development and is one of the largest holders of territory rights in the Crunch system, with over 200 territory rights throughout the U.S. Crunch Fitness is one of the leading fitness brands in the High Volume, Low Price, big box, fitness space. Originally founded in 1989 in New York City, Crunch is best known for infusing fitness and fun with its proprietary group fitness classes. Crunch Fitness locations offer one of the largest strength training areas in the industry and also provides such amenities as group fitness, ride studio, HIIT classes, personal training, hydromassage and tanning, all under one roof. fitnessventuresllc.com
Our Values
Warrior Spirit
Embrace the Adventure
Play to Win but Win Together
Climb The Right Mountain
Learn more about our core values here: fitnessventuresllc.com/core-values/
Position Summary We are currently seeking a PR & Marketing Communications Manager to join our growing team in Orlando, Florida. This role will serve as a key partner to our location managers and will be responsible for driving both local marketing execution and all public relations efforts across our 80+ Crunch Fitness locations. The PR & Marcom Manager will oversee the execution of franchise brand‑building initiatives at the local level to maximize systemwide marketing efforts, elevate brand awareness, and support promotions that increase traffic and build membership sales. This includes planning and running performance‑driven marketing campaigns, reviewing creatives for conversion, and ensuring all clubs adopt and execute corporate programs with consistency and accuracy. You will be directly responsible for ensuring business goals are met through strong PR presence, effective campaign execution, and the successful rollout of new center openings and regional marketing plans.
The role will also manage public relations for the company, including writing and distributing press releases, securing local and regional media coverage, supporting communication around new openings and acquisitions, and maintaining strong, consistent messaging across all internal and external channels.
Essential Functions / Major Responsibilities
Develop and maintain media relationships to secure consistent coverage
Lead PR strategy for new club openings, acquisitions, milestones, and leadership updates
Manage media requests, talking points, interview prep, and press kits, track coverage and PR performance metrics
Support & execute regional and local marketing plans for our owned locations. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales
Plan and run multi‑channel campaigns across email, SMS, social, content, local outreach, and in‑club channels
Write conversion‑focused content for email, SMS, landing pages, paid ads, and promotional materials
Work with the corporate marketing team and manage media vendors as needed to support the initiatives at a local level
Execute on campaign KPIs, monitor and optimize marketing campaigns to ensure benchmarks are hit
Collaborate with the digital marketing team to conceptualize, execute, and optimize creative and ad copy
Monitor campaign performance and use data to optimize KPIs tied to traffic, conversions, engagement, and ROI
Monitor emerging trends in email and SMS marketing to identify new opportunities that enhance audience engagement and conversion, supporting continuous optimization
Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
Develop a deep understanding of the business and act as primary marketing contact with local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards
Execute on event strategy, tactical plans, and project manage including all logistics, onsite execution, and post event analysis
Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass root, PR and digital channels
Guide and ensure consistency of corporate and brand message throughout each marketing initiative
Qualifications
A Bachelor’s degree marketing/advertising or related degree is required
At least three (3) years’ experience in consumer marketing, advertising, or media field
Strong project management and communication skills.
Deep understanding of marketing platforms (CRM & paid media); full knowledge of all bidding, targeting & optimization capabilities
Experience in executing local marketing plans while also supporting national programs as needed
Demonstrated self‑starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast‑paced environment
Ability to work at the strategic level and at the tactical level with ability to problem solve
Microsoft Office Suite knowledge required, specifically Microsoft Excel
Personal passion for health and fitness is a plus
COMPENSATION Compensation will be market and situation‑based, corresponding to the experience level, credentials, and personal characteristics of the candidate. The package will include a base salary, annual bonus opportunity, as well as a full range of employee benefits.
NON‑DISCRIMINATION Fitness Ventures firmly support the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status, or any other protected category pursuant to applicable federal, state or local law.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Wellness and Fitness Services
#J-18808-Ljbffr
Who We Are Fitness Ventures is one of the fastest growing franchisees in the Crunch Fitness system. Fitness Ventures currently owns and operates 80 locations in various states with several more in development and is one of the largest holders of territory rights in the Crunch system, with over 200 territory rights throughout the U.S. Crunch Fitness is one of the leading fitness brands in the High Volume, Low Price, big box, fitness space. Originally founded in 1989 in New York City, Crunch is best known for infusing fitness and fun with its proprietary group fitness classes. Crunch Fitness locations offer one of the largest strength training areas in the industry and also provides such amenities as group fitness, ride studio, HIIT classes, personal training, hydromassage and tanning, all under one roof. fitnessventuresllc.com
Our Values
Warrior Spirit
Embrace the Adventure
Play to Win but Win Together
Climb The Right Mountain
Learn more about our core values here: fitnessventuresllc.com/core-values/
Position Summary We are currently seeking a PR & Marketing Communications Manager to join our growing team in Orlando, Florida. This role will serve as a key partner to our location managers and will be responsible for driving both local marketing execution and all public relations efforts across our 80+ Crunch Fitness locations. The PR & Marcom Manager will oversee the execution of franchise brand‑building initiatives at the local level to maximize systemwide marketing efforts, elevate brand awareness, and support promotions that increase traffic and build membership sales. This includes planning and running performance‑driven marketing campaigns, reviewing creatives for conversion, and ensuring all clubs adopt and execute corporate programs with consistency and accuracy. You will be directly responsible for ensuring business goals are met through strong PR presence, effective campaign execution, and the successful rollout of new center openings and regional marketing plans.
The role will also manage public relations for the company, including writing and distributing press releases, securing local and regional media coverage, supporting communication around new openings and acquisitions, and maintaining strong, consistent messaging across all internal and external channels.
Essential Functions / Major Responsibilities
Develop and maintain media relationships to secure consistent coverage
Lead PR strategy for new club openings, acquisitions, milestones, and leadership updates
Manage media requests, talking points, interview prep, and press kits, track coverage and PR performance metrics
Support & execute regional and local marketing plans for our owned locations. You will be directly responsible to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales
Plan and run multi‑channel campaigns across email, SMS, social, content, local outreach, and in‑club channels
Write conversion‑focused content for email, SMS, landing pages, paid ads, and promotional materials
Work with the corporate marketing team and manage media vendors as needed to support the initiatives at a local level
Execute on campaign KPIs, monitor and optimize marketing campaigns to ensure benchmarks are hit
Collaborate with the digital marketing team to conceptualize, execute, and optimize creative and ad copy
Monitor campaign performance and use data to optimize KPIs tied to traffic, conversions, engagement, and ROI
Monitor emerging trends in email and SMS marketing to identify new opportunities that enhance audience engagement and conversion, supporting continuous optimization
Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
Develop a deep understanding of the business and act as primary marketing contact with local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards
Execute on event strategy, tactical plans, and project manage including all logistics, onsite execution, and post event analysis
Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grass root, PR and digital channels
Guide and ensure consistency of corporate and brand message throughout each marketing initiative
Qualifications
A Bachelor’s degree marketing/advertising or related degree is required
At least three (3) years’ experience in consumer marketing, advertising, or media field
Strong project management and communication skills.
Deep understanding of marketing platforms (CRM & paid media); full knowledge of all bidding, targeting & optimization capabilities
Experience in executing local marketing plans while also supporting national programs as needed
Demonstrated self‑starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast‑paced environment
Ability to work at the strategic level and at the tactical level with ability to problem solve
Microsoft Office Suite knowledge required, specifically Microsoft Excel
Personal passion for health and fitness is a plus
COMPENSATION Compensation will be market and situation‑based, corresponding to the experience level, credentials, and personal characteristics of the candidate. The package will include a base salary, annual bonus opportunity, as well as a full range of employee benefits.
NON‑DISCRIMINATION Fitness Ventures firmly support the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status, or any other protected category pursuant to applicable federal, state or local law.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Wellness and Fitness Services
#J-18808-Ljbffr