Anthropic
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the Role We're looking for a Brand Marketing Manager to help position Claude as the preferred AI choice for sophisticated problem solvers—enterprise decision-makers and power users who demand more from their tools. This role sits at the intersection of brand strategy, product storytelling, and cultural leadership, translating Claude's technical capabilities into emotionally resonant narratives that drive both brand preference and business outcomes.
You’ll work across our highest-impact brand initiatives—from major campaigns to planned tentpole moments that assert our narrative in critical windows. You’ll partner closely with product, enterprise, and creative teams to ensure every brand touchpoint reinforces our positioning while driving tangible enterprise pipeline acceleration.
What You’ll Do
Shape the overarching Claude brand story: develop the product narrative framework and craft compelling proof points.
Translate complex AI capabilities into clear, differentiated brand narratives for power users and enterprise decision-makers.
Turn product launches into breakthrough brand moments that generate cultural conversation and enterprise leads.
Develop go‑to‑market frameworks that balance technical credibility with mainstream accessibility.
Create the strategic foundation for enterprise brand programs and develop brand toolkits that enable sales cycles.
Manage relationships with brand and product-focused creative partners and research agencies.
Push creative work to breakthrough while maintaining strategic alignment.
Own brand operations: develop measurement frameworks and build scalable processes.
You May Be a Good Fit If You
Have 10+ years in brand marketing with substantial experience in product-centric storytelling and brand strategy.
Possess deep expertise marketing complex technical products (B2B SaaS, AI/ML, deep tech) with consumer‑grade craft.
Have a track record at companies known for world‑class brand and product marketing.
Have experience managing high‑visibility, high‑pressure campaigns with 7‑8 figure budgets.
Are a strategic storyteller who can distill complex technical capabilities into simple, emotionally compelling narratives without dumbing them down.
Strong Candidates May Also Have
Audience fluency: speaking the language of both power users and enterprise buyers.
Technical curiosity and the ability to translate depth into human impact.
Agency partnership skills and a creative thought‑partner mindset.
Speed and judgment: fast decisions with incomplete information and prioritizing critical battles.
Cross‑functional leadership: aligning product, enterprise, comms, and creative teams around a unified narrative without formal authority.
Compensation Annual salary: $255,000—$320,000 USD.
Full‑time position with equity, benefits, and potential incentive compensation.
Logistics
Education requirements: Bachelor's degree in a related field or equivalent experience.
Location‑based hybrid policy: staff expected in an office at least 25% of the time.
Visa sponsorship: We sponsor visas where possible and will make every reasonable effort.
Additional Context We encourage you to apply even if you do not meet every single qualification. Representation matters to us, and strong candidates from underrepresented groups are especially welcome.
Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.
#J-18808-Ljbffr
About the Role We're looking for a Brand Marketing Manager to help position Claude as the preferred AI choice for sophisticated problem solvers—enterprise decision-makers and power users who demand more from their tools. This role sits at the intersection of brand strategy, product storytelling, and cultural leadership, translating Claude's technical capabilities into emotionally resonant narratives that drive both brand preference and business outcomes.
You’ll work across our highest-impact brand initiatives—from major campaigns to planned tentpole moments that assert our narrative in critical windows. You’ll partner closely with product, enterprise, and creative teams to ensure every brand touchpoint reinforces our positioning while driving tangible enterprise pipeline acceleration.
What You’ll Do
Shape the overarching Claude brand story: develop the product narrative framework and craft compelling proof points.
Translate complex AI capabilities into clear, differentiated brand narratives for power users and enterprise decision-makers.
Turn product launches into breakthrough brand moments that generate cultural conversation and enterprise leads.
Develop go‑to‑market frameworks that balance technical credibility with mainstream accessibility.
Create the strategic foundation for enterprise brand programs and develop brand toolkits that enable sales cycles.
Manage relationships with brand and product-focused creative partners and research agencies.
Push creative work to breakthrough while maintaining strategic alignment.
Own brand operations: develop measurement frameworks and build scalable processes.
You May Be a Good Fit If You
Have 10+ years in brand marketing with substantial experience in product-centric storytelling and brand strategy.
Possess deep expertise marketing complex technical products (B2B SaaS, AI/ML, deep tech) with consumer‑grade craft.
Have a track record at companies known for world‑class brand and product marketing.
Have experience managing high‑visibility, high‑pressure campaigns with 7‑8 figure budgets.
Are a strategic storyteller who can distill complex technical capabilities into simple, emotionally compelling narratives without dumbing them down.
Strong Candidates May Also Have
Audience fluency: speaking the language of both power users and enterprise buyers.
Technical curiosity and the ability to translate depth into human impact.
Agency partnership skills and a creative thought‑partner mindset.
Speed and judgment: fast decisions with incomplete information and prioritizing critical battles.
Cross‑functional leadership: aligning product, enterprise, comms, and creative teams around a unified narrative without formal authority.
Compensation Annual salary: $255,000—$320,000 USD.
Full‑time position with equity, benefits, and potential incentive compensation.
Logistics
Education requirements: Bachelor's degree in a related field or equivalent experience.
Location‑based hybrid policy: staff expected in an office at least 25% of the time.
Visa sponsorship: We sponsor visas where possible and will make every reasonable effort.
Additional Context We encourage you to apply even if you do not meet every single qualification. Representation matters to us, and strong candidates from underrepresented groups are especially welcome.
Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.
#J-18808-Ljbffr