Purpose Financial
Join to apply for the
Performance Marketing Manager
role at
Purpose Financial
4 days ago Be among the first 25 applicants
Direct message the job poster from Purpose Financial
JOB SUMMARY Purpose Financial is seeking a strategic, detail-oriented
Performance Marketing Manager
to join our marketing team at Purpose Financial. In this role, you will drive measurable business results by developing and executing data‑driven marketing strategies across digital marketing platforms to fuel customer acquisition and accelerate revenue growth. You will report to the Director, Performance Marketing.
Primary location: Greenville, SC. This is hybrid or remote position with the flexibility to drive in for regular meetings from Atlanta, Charlotte, and surrounding areas who are available for regular office meetings and collaboration. EST hours required.
JOB RESPONSIBILITIES Paid Performance Execution, Monitoring, Analysis and Optimization
Develop and execute ad buying strategies across programmatic platforms, social networks, search engines, and other digital platforms, while ensuring proper tracking and optimization.
Conduct in‑depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
Testing
Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
Create and measure rigorous A/B and multivariate testing to maximize learnings.
Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights.
Platform Expertise
Own and nurture working relationships with key digital marketing vendors.
Stay current with advertising platform updates (Programmatic (Stackadapt or similar DSP), Google Ads, Meta Ads) and leverage new features for competitive advantage.
Organic Social Media Management
Post content provided by creative team across social media platforms (Facebook, Instagram, etc.); manage posting schedules and community engagement.
Monitor and report on organic social media performance metrics including engagement, reach, impressions, follower growth, and audience sentiment.
Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation.
Compliance
Ensure all campaigns comply with platform policies and industry regulations.
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
3‑5 years of experience in digital marketing with proven track record of optimization success
Knowledge Required
Hands‑on experience with major advertising platforms (Google Ads, Meta Ads, programmatic platforms) with large performance marketing budgets
Certified in Google Ads and Meta Blueprint
Experience with marketing analytics (programmatic, social, search) and attribution modeling. Proficiency with data visualization tools (Tableau, Sigma, etc.), a plus.
Experience managing organic social media accounts and posting content
Demonstrated ability to analyze data and translate insights into actionable optimization strategies
Ability to work independently and collaboratively in cross‑functional teams
Exceptional written and verbal communication skills
Strong critical thinking and problem‑solving abilities
Excellent project management and organizational skills, with ability to manage multiple projects/campaigns simultaneously
Adaptability to changing digital landscapes and platform updates
Knowledge of financial services or consumer lending industry, a plus
Physical Requirements Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Immigration and Sponsorship Purpose Financial will not provide sponsorship for employment‑based visas or immigration benefits for this position. Applicants must be legally authorized to work in the United States without requiring immigration sponsorship now or in the future.
Current or future immigration sponsorship includes, for example: H‑1B, E‑3, TN, O‑1, CPT, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency or otherwise requiring the entry of the company as your immigration employer of record in government records.
Travel 10‑15% of travel
Attire Business Casual
Other Requirements Must be eligible to work in the USA and able to pass a background check.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Financial Services, Banking, and Consumer Services
Referrals increase your chances of interviewing at Purpose Financial by 2x
#J-18808-Ljbffr
Performance Marketing Manager
role at
Purpose Financial
4 days ago Be among the first 25 applicants
Direct message the job poster from Purpose Financial
JOB SUMMARY Purpose Financial is seeking a strategic, detail-oriented
Performance Marketing Manager
to join our marketing team at Purpose Financial. In this role, you will drive measurable business results by developing and executing data‑driven marketing strategies across digital marketing platforms to fuel customer acquisition and accelerate revenue growth. You will report to the Director, Performance Marketing.
Primary location: Greenville, SC. This is hybrid or remote position with the flexibility to drive in for regular meetings from Atlanta, Charlotte, and surrounding areas who are available for regular office meetings and collaboration. EST hours required.
JOB RESPONSIBILITIES Paid Performance Execution, Monitoring, Analysis and Optimization
Develop and execute ad buying strategies across programmatic platforms, social networks, search engines, and other digital platforms, while ensuring proper tracking and optimization.
Conduct in‑depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
Testing
Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
Create and measure rigorous A/B and multivariate testing to maximize learnings.
Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights.
Platform Expertise
Own and nurture working relationships with key digital marketing vendors.
Stay current with advertising platform updates (Programmatic (Stackadapt or similar DSP), Google Ads, Meta Ads) and leverage new features for competitive advantage.
Organic Social Media Management
Post content provided by creative team across social media platforms (Facebook, Instagram, etc.); manage posting schedules and community engagement.
Monitor and report on organic social media performance metrics including engagement, reach, impressions, follower growth, and audience sentiment.
Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation.
Compliance
Ensure all campaigns comply with platform policies and industry regulations.
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
3‑5 years of experience in digital marketing with proven track record of optimization success
Knowledge Required
Hands‑on experience with major advertising platforms (Google Ads, Meta Ads, programmatic platforms) with large performance marketing budgets
Certified in Google Ads and Meta Blueprint
Experience with marketing analytics (programmatic, social, search) and attribution modeling. Proficiency with data visualization tools (Tableau, Sigma, etc.), a plus.
Experience managing organic social media accounts and posting content
Demonstrated ability to analyze data and translate insights into actionable optimization strategies
Ability to work independently and collaboratively in cross‑functional teams
Exceptional written and verbal communication skills
Strong critical thinking and problem‑solving abilities
Excellent project management and organizational skills, with ability to manage multiple projects/campaigns simultaneously
Adaptability to changing digital landscapes and platform updates
Knowledge of financial services or consumer lending industry, a plus
Physical Requirements Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Immigration and Sponsorship Purpose Financial will not provide sponsorship for employment‑based visas or immigration benefits for this position. Applicants must be legally authorized to work in the United States without requiring immigration sponsorship now or in the future.
Current or future immigration sponsorship includes, for example: H‑1B, E‑3, TN, O‑1, CPT, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency or otherwise requiring the entry of the company as your immigration employer of record in government records.
Travel 10‑15% of travel
Attire Business Casual
Other Requirements Must be eligible to work in the USA and able to pass a background check.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Financial Services, Banking, and Consumer Services
Referrals increase your chances of interviewing at Purpose Financial by 2x
#J-18808-Ljbffr