Choice Hotels International
Senior Analyst, AI Marketing Measurement & Insights
Choice Hotels International, North Bethesda, Maryland, United States
Senior Analyst, AI Marketing Measurement & Insights
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Senior Analyst, AI Marketing Measurement & Insights
role at
Choice Hotels International
Choice Hotels International is seeking a dynamic Senior Analyst to advance its AI marketing strategy, with a focus on large language models (LLMs) such as Gemini and ChatGPT. This role bridges AI innovation and business intelligence, supporting leadership decisions through data-driven insights. The analyst will collaborate across departments to measure key initiatives, identify trends, and explore new opportunities in AI-driven marketing. The ideal candidate thrives in fast-paced environments and excels at translating complex data into actionable business strategies.
Responsibilities
Develop and execute measurement plans for key marketing initiatives led by Choice’s leadership.
Analyze customer, digital, and transactional data to support strategic decisions, including identifying high-impact LLM topics.
Conduct deep dives into the impact of LLMs on paid media channels and provide competitive intelligence.
Test and evaluate new AI tools, including audience targeting and personalization technologies.
Identify website content improvement opportunities and monitor bot traffic trends.
Stay current on AI, LLMs, SEO tools, and hospitality analytics best practices.
Collaborate with IT and digital teams to enhance data infrastructure and reporting capabilities.
Ensure insights and actions are shared and aligned across strategy, content, and marketing teams.
Qualifications Employment Experience
Minimum 2 years of experience applying machine learning, AI, or statistical methods to business problems.
Experience with Generative AI, NLP, and LLMs.
Hospitality, multi-location brand, or travel/tourism experience preferred.
Technical Skills
Proficiency in Python, R, or SQL.
Familiarity with SEO tools (e.g., BrightEdge, SEMRush, Google Search Console, Screaming Frog, Adobe Analytics).
Experience with A/B testing and statistical analysis.
Additional Skills & Competencies
Strong analytical mindset and problem-solving skills.
Excellent communication skills; able to translate technical concepts into business insights.
Collaborative team player with a proactive approach to innovation.
Education Requirements
Bachelor’s degree in Computer Science, Mathematics, Economics, Statistics, Physics, or related field, or equivalent combination of education and work experience.
Salary Range:
$85,000 – $100,000 annually . The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Benefits include:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves—the striver, the dreamer, the entrepreneur—because that’s who we are, too. At our worldwide corporate headquarters in North Bethesda, Maryland, and technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward—giving our work at Choice a purpose larger than our business.
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Senior Analyst, AI Marketing Measurement & Insights
role at
Choice Hotels International
Choice Hotels International is seeking a dynamic Senior Analyst to advance its AI marketing strategy, with a focus on large language models (LLMs) such as Gemini and ChatGPT. This role bridges AI innovation and business intelligence, supporting leadership decisions through data-driven insights. The analyst will collaborate across departments to measure key initiatives, identify trends, and explore new opportunities in AI-driven marketing. The ideal candidate thrives in fast-paced environments and excels at translating complex data into actionable business strategies.
Responsibilities
Develop and execute measurement plans for key marketing initiatives led by Choice’s leadership.
Analyze customer, digital, and transactional data to support strategic decisions, including identifying high-impact LLM topics.
Conduct deep dives into the impact of LLMs on paid media channels and provide competitive intelligence.
Test and evaluate new AI tools, including audience targeting and personalization technologies.
Identify website content improvement opportunities and monitor bot traffic trends.
Stay current on AI, LLMs, SEO tools, and hospitality analytics best practices.
Collaborate with IT and digital teams to enhance data infrastructure and reporting capabilities.
Ensure insights and actions are shared and aligned across strategy, content, and marketing teams.
Qualifications Employment Experience
Minimum 2 years of experience applying machine learning, AI, or statistical methods to business problems.
Experience with Generative AI, NLP, and LLMs.
Hospitality, multi-location brand, or travel/tourism experience preferred.
Technical Skills
Proficiency in Python, R, or SQL.
Familiarity with SEO tools (e.g., BrightEdge, SEMRush, Google Search Console, Screaming Frog, Adobe Analytics).
Experience with A/B testing and statistical analysis.
Additional Skills & Competencies
Strong analytical mindset and problem-solving skills.
Excellent communication skills; able to translate technical concepts into business insights.
Collaborative team player with a proactive approach to innovation.
Education Requirements
Bachelor’s degree in Computer Science, Mathematics, Economics, Statistics, Physics, or related field, or equivalent combination of education and work experience.
Salary Range:
$85,000 – $100,000 annually . The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Benefits include:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves—the striver, the dreamer, the entrepreneur—because that’s who we are, too. At our worldwide corporate headquarters in North Bethesda, Maryland, and technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward—giving our work at Choice a purpose larger than our business.
#J-18808-Ljbffr