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The Virtual Bench

Digital Marketing Specialist

The Virtual Bench, Houston, Texas, United States, 77246

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Senior Principal, Recruiting @ The Virtual Bench | Full Life Cycle Recruiting Our client is located in Central Houston and looking to add a Digital Marketing Specialist to their team on a

6-month Contract to Hire

basis. This role offers a fully remote working schedule but must be located in the greater Houston area.

The ideal candidate will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. The Digital Marketing Specialist will support the marketing team in effectively promoting its message across all digital channels. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.

Responsibilities

Maneuver digital marketing campaigns through all areas of the project life cycle

Clearly understand and implement digital marketing campaigns which fit client needs

Provide analytical reporting of campaigns to stakeholders

Develop and implement digital marketing strategies

Monitor and optimize campaigns across various digital channelsAnalyze performance metrics to improve campaign effectiveness

Collaborate with cross-functional teams to align marketing goals

Oversee the creation and management of content for online platforms

Stay updated with digital marketing trends and best practices

Prepare and present regular performance reports to stakeholders

Publish Press releases

Qualifications

Bachelor's degree or equivalent

5+ years of experience in digital marketing

Proven track record of managing successful digital campaigns

Excellent analytical and problem-solving abilities

Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

Experience with SEO and SEM

Strong written, verbal and collaboration skills

Google Analytics

Ecommerce

Social Media Marketing

Marketing experience

Content Management Systems (CMS)

Email Marketing

PPC advertising

Data Analysis

Project Management

Seniority Level

Mid-Senior level

Employment Type

Contract

Job Function

Marketing, Advertising, and Strategy/Planning

Utilities

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