AppleOne Employment Services
Digital Marketing Specialist
AppleOne Employment Services, Houston, Texas, United States, 77246
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Co-lead the website migration from WordPress to AEM Platform.
Execute the overhaul of the marketing technology stack (include retired, red-lined software, deploy new tools, etc).
Develop and implement digital marketing activities, including social media, paid media, and email campaigns aligned with brand strategy and lead generation goals.
Contribute to and execute digital marketing plans by providing analytical support for brand and top-of-funnel campaigns.
Support the implementation of digital transformational projects and create dashboards to track KPIs and performance improvement areas.
Channel and Technology Management
Optimize website content and metadata to improve search visibility, keyword ranking, and organic traffic.
Ensure all web pages follow SEO best practice and accessibility standards.
Analyze best practices and competitor benchmarks to guide channel performance.
Utilize A/B testing, customer insights, and internal feedback to improve digital touchpoints.
Manage and update websites and portals to ensure technical continuity and user engagement.
Content & Campaign Management
Create, maintain, and optimize webpages, landing pages, email templates, and digital assets using content management and automation tools (e.g., WordPress, Salesforce suite (Pardot/Account Engagement).
Coordinate external communications for digital efforts, ensuring alignment with brand standards.
Customer and Market Insights
Conduct research and analyze customer segments, trends, and behavior to guide digital targeting and messaging strategies.
Support marketing channel integration and customer journey improvements by applying research, data, and benchmarking techniques.
Analytics & Reporting
Monitor campaign metrics, generate reports using tools like Google Analytics, Power BI, or similar, and share actionable insights with stakeholders.
Explore and analyze data to identify new opportunities or refine strategies.Extract and visualize data (charts, dashboards, graphs) to support internal reporting and recommendations.
Brand & Internal Collaboration
Uphold brand guidelines across all digital platforms and provide guidance to stakeholders.
Build strong working relationships with cross-functional partners, including sales, product, and corporate communications.
Contribute to content and strategy for product launches, digital events, and industry promotions.
Capability Building & Professional Development
Continuously develop your digital skillset by attending industry events, training, and staying up to date on emerging tools and trends.
Contribute to the team's digital marketing capabilities and share best practices with peers.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum of three years of hands‑on digital marketing experience, preferably in the chemical or B2B industrial sector.
Strong knowledge of digital tools and platforms: Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, YoastSEO, SE Ranking, SpyFu, email marketing systems, Salesforce, Salesforce Marketing Cloud, Pardot/Account Engagement.
Experience with website content management systems: Adobe Experience Manager.
Experience with Microsoft Suite and Asana.
Outstanding verbal and written communication, presentation, interpersonal, creative thinking, consulting, and analytical skills.
Ability to prioritize work to manage multiple projects to meet deadlines.
Excellent problem‑solving/decision‑making skills.
Candidates must have a valid driver's license.
Seniority level
Associate
Employment type
Contract
Job function
Marketing
Industries
Chemical Manufacturing
#J-18808-Ljbffr
Co-lead the website migration from WordPress to AEM Platform.
Execute the overhaul of the marketing technology stack (include retired, red-lined software, deploy new tools, etc).
Develop and implement digital marketing activities, including social media, paid media, and email campaigns aligned with brand strategy and lead generation goals.
Contribute to and execute digital marketing plans by providing analytical support for brand and top-of-funnel campaigns.
Support the implementation of digital transformational projects and create dashboards to track KPIs and performance improvement areas.
Channel and Technology Management
Optimize website content and metadata to improve search visibility, keyword ranking, and organic traffic.
Ensure all web pages follow SEO best practice and accessibility standards.
Analyze best practices and competitor benchmarks to guide channel performance.
Utilize A/B testing, customer insights, and internal feedback to improve digital touchpoints.
Manage and update websites and portals to ensure technical continuity and user engagement.
Content & Campaign Management
Create, maintain, and optimize webpages, landing pages, email templates, and digital assets using content management and automation tools (e.g., WordPress, Salesforce suite (Pardot/Account Engagement).
Coordinate external communications for digital efforts, ensuring alignment with brand standards.
Customer and Market Insights
Conduct research and analyze customer segments, trends, and behavior to guide digital targeting and messaging strategies.
Support marketing channel integration and customer journey improvements by applying research, data, and benchmarking techniques.
Analytics & Reporting
Monitor campaign metrics, generate reports using tools like Google Analytics, Power BI, or similar, and share actionable insights with stakeholders.
Explore and analyze data to identify new opportunities or refine strategies.Extract and visualize data (charts, dashboards, graphs) to support internal reporting and recommendations.
Brand & Internal Collaboration
Uphold brand guidelines across all digital platforms and provide guidance to stakeholders.
Build strong working relationships with cross-functional partners, including sales, product, and corporate communications.
Contribute to content and strategy for product launches, digital events, and industry promotions.
Capability Building & Professional Development
Continuously develop your digital skillset by attending industry events, training, and staying up to date on emerging tools and trends.
Contribute to the team's digital marketing capabilities and share best practices with peers.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum of three years of hands‑on digital marketing experience, preferably in the chemical or B2B industrial sector.
Strong knowledge of digital tools and platforms: Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, YoastSEO, SE Ranking, SpyFu, email marketing systems, Salesforce, Salesforce Marketing Cloud, Pardot/Account Engagement.
Experience with website content management systems: Adobe Experience Manager.
Experience with Microsoft Suite and Asana.
Outstanding verbal and written communication, presentation, interpersonal, creative thinking, consulting, and analytical skills.
Ability to prioritize work to manage multiple projects to meet deadlines.
Excellent problem‑solving/decision‑making skills.
Candidates must have a valid driver's license.
Seniority level
Associate
Employment type
Contract
Job function
Marketing
Industries
Chemical Manufacturing
#J-18808-Ljbffr