SPS Commerce
Product Marketing Manager, Retail Analytics
SPS Commerce, Minneapolis, Minnesota, United States, 55400
Product Marketing Manager, Retail Analytics
Join to apply for the
Product Marketing Manager, Retail Analytics
role at
SPS Commerce
Marketing at SPS Commerce is evolving — and this is your chance to be part of something big. As our business scales and our global reach expands, we’re building a marketing organization that does more than create awareness — we drive demand, deepen relationships, and deliver measurable impact across every stage of the customer journey.
We’re seeking a strategic and hands‑on
Product Marketing Manager
to own the positioning, messaging, and go‑to‑market execution for a key product in our portfolio, SPS Analytics. This individual‑contributor role partners closely with product management, sales, and demand generation teams to craft compelling narratives, drive adoption, and accelerate customer growth and retention.
What You’ll Do
Develop and execute product‑specific marketing strategies to increase pipeline, improve win rates, and drive ARR growth.
Create clear, differentiated messaging for the product across the website, campaigns, thought leadership, and in‑product experiences.
Lead product launches and collaborate with the product team on pricing, packaging, and promotion strategies.
Build and maintain sales tools, competitive positioning, and objection‑handling resources to empower sales and partners.
Develop and maintain detailed buyer and user personas to inform content, campaigns, and product strategy.
Collaborate with demand generation, operations, and events teams to align programs and campaigns for acquisition and retention.
Leverage AI‑driven tools and integrations to create personalized, scalable marketing experiences.
Monitor product performance metrics and optimize programs based on insights.
Ensure product marketing efforts align with overall marketing strategy and regional needs.
What You’ll Bring
Minimum 5 years of B2B SaaS experience in product marketing.
Proven ability to execute go‑to‑market strategies for individual products.
Strong expertise in messaging, positioning, and sales enablement.
Familiarity with telemetry and data‑driven marketing approaches.
Experience leveraging AI for personalization and marketing automation.
Excellent written, verbal, and presentation skills.
Analytical mindset with strong business acumen.
Ability to collaborate and influence across multiple stakeholders.
Where You’ll Work This role is remote or hybrid (Minneapolis, MN). The role will require occasional travel (estimated around 5%).
What We Offer At SPS Commerce, we are committed to ensuring that each employee’s compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role is $83,200 - $124,800. The actual salary offered will be determined based on the factors listed above.
SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time‑off, 401(k), health and flexible spending accounts, stock purchase plan, and more.
We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr
Product Marketing Manager, Retail Analytics
role at
SPS Commerce
Marketing at SPS Commerce is evolving — and this is your chance to be part of something big. As our business scales and our global reach expands, we’re building a marketing organization that does more than create awareness — we drive demand, deepen relationships, and deliver measurable impact across every stage of the customer journey.
We’re seeking a strategic and hands‑on
Product Marketing Manager
to own the positioning, messaging, and go‑to‑market execution for a key product in our portfolio, SPS Analytics. This individual‑contributor role partners closely with product management, sales, and demand generation teams to craft compelling narratives, drive adoption, and accelerate customer growth and retention.
What You’ll Do
Develop and execute product‑specific marketing strategies to increase pipeline, improve win rates, and drive ARR growth.
Create clear, differentiated messaging for the product across the website, campaigns, thought leadership, and in‑product experiences.
Lead product launches and collaborate with the product team on pricing, packaging, and promotion strategies.
Build and maintain sales tools, competitive positioning, and objection‑handling resources to empower sales and partners.
Develop and maintain detailed buyer and user personas to inform content, campaigns, and product strategy.
Collaborate with demand generation, operations, and events teams to align programs and campaigns for acquisition and retention.
Leverage AI‑driven tools and integrations to create personalized, scalable marketing experiences.
Monitor product performance metrics and optimize programs based on insights.
Ensure product marketing efforts align with overall marketing strategy and regional needs.
What You’ll Bring
Minimum 5 years of B2B SaaS experience in product marketing.
Proven ability to execute go‑to‑market strategies for individual products.
Strong expertise in messaging, positioning, and sales enablement.
Familiarity with telemetry and data‑driven marketing approaches.
Experience leveraging AI for personalization and marketing automation.
Excellent written, verbal, and presentation skills.
Analytical mindset with strong business acumen.
Ability to collaborate and influence across multiple stakeholders.
Where You’ll Work This role is remote or hybrid (Minneapolis, MN). The role will require occasional travel (estimated around 5%).
What We Offer At SPS Commerce, we are committed to ensuring that each employee’s compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role is $83,200 - $124,800. The actual salary offered will be determined based on the factors listed above.
SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time‑off, 401(k), health and flexible spending accounts, stock purchase plan, and more.
We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr